{"id":1013207,"date":"2025-09-30T08:34:10","date_gmt":"2025-09-30T07:34:10","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=ressource-document&#038;p=1013207"},"modified":"2025-09-30T08:34:10","modified_gmt":"2025-09-30T07:34:10","slug":"septembre-news-marketing-in-the-age-of-ai-a-c-suite-guide-to-marketing-measurement-how-conversational-engines-redefine-visibility-transactions-trust-adopt-ai-25-26-nov-many-ceos-on-stage","status":"publish","type":"ressource-document","link":"https:\/\/www.artefact.com\/br\/ressource-document\/septembre-news-marketing-in-the-age-of-ai-a-c-suite-guide-to-marketing-measurement-how-conversational-engines-redefine-visibility-transactions-trust-adopt-ai-25-26-nov-many-ceos-on-stage\/","title":{"rendered":"Not\u00edcias de setembro | Marketing na era do AI | Guia do C-Suite para medi\u00e7\u00e3o de marketing | Como os mecanismos de conversa\u00e7\u00e3o redefinem a visibilidade, as transa\u00e7\u00f5es e a confian\u00e7a | Adopt AI 25-26 de novembro Muitos CEOs no palco!"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Para os altos executivos, a press\u00e3o nunca foi t\u00e3o grande: os diretores de marketing precisam comprovar o valor de cada centavo gasto, mesmo com a intelig\u00eancia artificial redefinindo as regras do marketing. Das salas de reuni\u00e3o \u00e0s equipes de marca, os l\u00edderes est\u00e3o repensando tanto a forma como o impacto \u00e9 medido quanto a maneira de conquistar visibilidade.<\/p>","protected":false},"featured_media":1013208,"parent":0,"template":"","meta":{"_acf_changed":false},"ressource-category":[676],"class_list":["post-1013207","ressource-document","type-ressource-document","status-publish","has-post-thumbnail","hentry","ressource-category-newsletters"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/ressource-document\/1013207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/ressource-document"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/ressource-document"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/1013208"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=1013207"}],"wp:term":[{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/ressource-category?post=1013207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}