{"id":301437,"date":"2025-02-06T13:07:29","date_gmt":"2025-02-06T13:07:29","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=ressource-document&#038;p=301437"},"modified":"2026-01-30T14:52:34","modified_gmt":"2026-01-30T14:52:34","slug":"ebook-cdps-for-finance-15-use-cases","status":"publish","type":"ressource-document","link":"https:\/\/www.artefact.com\/br\/ressource-document\/ebook-cdps-for-finance-15-use-cases\/","title":{"rendered":"CDPs para finan\u00e7as: A Guide for Banking, Insurance and InvestmentManagement (Um Guia para Bancos, Seguros e Gest\u00e3o de Investimentos)."},"content":{"rendered":"<h2>Reunimos 15 casos de uso de CDP para servi\u00e7os financeiros<\/h2>\n<p>A Treasure Data e a Artefact se uniram para criar este guia abrangente de CDPs (customer data platforms) para o setor de servi\u00e7os financeiros. \u00c0 medida que o data pessoal se torna cada vez mais valioso, ele apresenta desafios e oportunidades para as empresas.<\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-109109 size-medium\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/treasure-data-1-300x88.webp\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/treasure-data-1-300x88.webp\" alt=\"Logo Treasure data\" width=\"300\" height=\"88\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%2788%27%20viewBox%3D%270%200%20300%2088%27%3E%3Crect%20width%3D%27300%27%20height%3D%2788%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/treasure-data-1-200x59.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/treasure-data-1-300x88.webp 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/treasure-data-1-400x118.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/treasure-data-1.webp 580w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Este guia explora os fundamentos das CDPs para bancos, seguradoras, corretoras e gerentes de investimento, destacando como essas plataformas ajudam a coletar, armazenar e analisar data para aprimorar o atendimento ao cliente de forma segura e eficiente.<\/p>\n<h2>Tabela de conte\u00fado<\/h2>\n<ul>\n<li>Perspectiva do setor: Contexto, tend\u00eancias e desafios<\/li>\n<li>Obtendo valor de um CDP: 15 casos de uso para servi\u00e7os financeiros<\/li>\n<li>Entregando um CDP: Melhores pr\u00e1ticas de implementa\u00e7\u00e3o<\/li>\n<\/ul>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Reunimos 15 casos de uso de CDP para o Tesouro de Servi\u00e7os Financeiros<\/p>","protected":false},"featured_media":301436,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"ressource-category":[671,22040,696919,661],"class_list":["post-301437","ressource-document","type-ressource-document","status-publish","has-post-thumbnail","hentry","ressource-category-e-book","ressource-category-finance","ressource-category-post-card-page-industrie-finances","ressource-category-reports"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/ressource-document\/301437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/ressource-document"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/ressource-document"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/301436"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=301437"}],"wp:term":[{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/ressource-category?post=301437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}