When it comes to changing car tyres to match the seasons, the Danes are the worst in Scandinavia. To help Euromaster change this, Artefact created a digital universe where racing driver Tom Kristensen educated consumers about safe winter driving and winter tyres. The website also gave customers the option to book an appointment with Euromaster, generating sales and raising brand awareness.



  • 300 000 Danes watched the video
  • 24% conversion rate to ‘book time’
  • €1,40 cost per lead