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CASE STUDY

GRANDVISION: a local approach to a global case

Grandvision’s background

Grandvision is a global leader in optical retail and operates in more than 40 different countries. Globally, Grandvision has more than 7,000 stores and is also to be found online. For the improvement of their online positioning, Artefact was approached.

 

Challenge

With retail stores in more than 40 different countries hosting over 50 domains, GrandVision was looking for a unified reporting environment for all of its online activities, accessible to all employees worldwide.

 

Creation of a global multi-view dashboard

Artefact created a multi-view interactive Global Management dashboard for Grandvision. This project incorporated a complete roll-out of Google Analytics (including Ecommerce) through Tag Manager, the connection of social data and extended global dashboard.

 

We took a phased approach to creating the dashboard:

 

Phase I: Global dashboard with the basic traffic and performance metrics

Phase II: Extended Global dashboard with Ecommerce and content interaction

Phase III: Set-up ROPO tracking and reporting

 

Results

We created:

  • One globally applied schema that represents the whole organisation and defines the full data ontology
  • One-time implementation for both data tracking and SEO content markup
  • One single method of data collection for web analytics and other platforms
  • One single dashboarding environment which includes e-commerce data, content consumption, audience demographics, social sentiment and channel performance, that is available to more than 400 employees worldwide.

As an extension of this, we are running multiple other projects for GrandVision to support the organisation with their dat strategy.