Grandvision is a global leader in optical retail and operates in more than 40 different countries. Globally, Grandvision has more than 7,000 stores and is also to be found online. For the improvement of their online positioning, Artefact was approached.
With retail stores in more than 40 different countries hosting over 50 domains, GrandVision was looking for a unified reporting environment for all of its online activities, accessible to all employees worldwide.
Creation of a global multi-view dashboard
Artefact created a multi-view interactive Global Management dashboard for Grandvision. This project incorporated a complete roll-out of Google Analytics (including Ecommerce) through Tag Manager, the connection of social data and extended global dashboard.
We took a phased approach to creating the dashboard:
Phase I: Global dashboard with the basic traffic and performance metrics
Phase II: Extended Global dashboard with Ecommerce and content interaction
Phase III: Set-up ROPO tracking and reporting
As an extension of this, we are running multiple other projects for GrandVision to support the organisation with their dat strategy.