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MAIF

MAIF: Detecting potential churners to react in time

Insurance Company

Challenge

Client churn is a huge preoccupation for insurance companies like MAIF.

Approach

Artefact developed a Machine Learning algorithm detecting attrition risks in real time, giving employees actionable elements to retain customers.

Result

MAIF was highly successful in implementing the models in its entire call center to detect unexpressed churn intentions.

 

To learn more details about Artefact’s approach to the reduction of churn thanks to data, consult our dedicated article.