RUE DU COMMERCE: Reinventing sales following ongoing people needs
French online retailer
Rue du Commerce wanted a solution for delivering always-on sales based on people’s requests spotted after visiting their website.
In France, sales used to happen twice a year, now they take place twice a month.
We designed a Dynamic Content Optimization process allowing RDC teams to program tailor-made discounts on the go.
We called it Creation At Scale.
-25% Client Acquisition Cost vs Criteo