It’s imperative that B2C companies build seamless customer experiences in the customer journey.
We help our clients switch from traditional “push product” strategies to a “customer trigger based” strategies
Artefact has built an innovative approach to help brands switch from traditional “push product” strategies to a “customer trigger based” strategies. We do it by breaking down silos and leveraging all available channels into automated journeys.
We help brands define and implement dynamic content optimisation (DCO) campaigns.
From strategy to content production and dynamisation, and data and algorithm integration to campaign management and reporting.
User Experience optimisation
We design and build new customer experiences (e.g. chatbots, VoiceBots, UX/UI).
Site testing and personalisation
We help brands A/B test and personalise the content of their websites to increase customer engagement and drive sales.