CONTENT STRATEGY & OPTIMISATION

It’s imperative that B2C companies build seamless customer experiences in the customer journey.

DATA MARKETING

We help our clients switch from traditional “push product” strategies to “customer-trigger based” strategies.

Artefact has built an innovative approach to help brands switch from traditional “push product” strategies to a “customer trigger based” strategies. We do it by breaking down silos and leveraging all available channels into automated journeys.

Content optimisation

Content optimisation.

We help brands define and implement dynamic content optimisation (DCO) campaigns.
From strategy to content production and dynamisation, and data and algorithm integration to campaign management and reporting.

Site testing and personalisation

Site testing and personalisation.

We help brands A/B test and personalise the content of their websites to increase customer engagement and drive sales.

UNIBAIL: Helping Unibail become GA of Shopping centers

User experience optimisation.

We design and build new customer experiences (e.g. chatbots, VoiceBots, UX/UI).

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