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Content Strategy & Optimisation

It’s imperative that B2C companies build seamless customer experiences in the customer journey.

We help our clients switch from traditional “push product” strategies to a “customer trigger based” strategies

Artefact has built an innovative approach to help brands switch from traditional “push product” strategies to a “customer trigger based” strategies. We do it by breaking down silos and leveraging all available channels into automated journeys.

Content optimisation

We help brands define and implement dynamic content optimisation (DCO) campaigns.
From strategy to content production and dynamisation, and data and algorithm integration to campaign management and reporting.

 

Site testing and personalisation

We help brands A/B test and personalise the content of their websites to increase customer engagement and drive sales.