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Digital Marketing Strategy

We define and implement brands’ digital marketing strategies using our proven consulting methodology.

Transformation of the organisations

Organisation & Process set-up

Precise and efficient execution is key to ensuring value from Data-Marketing.

We help brands define R&R and processes to deliver lean data-driven marketing.

Lead PMO Agency

Precise and efficient project management is key to ensuring good execution of precision marketing campaigns.

As a lead agency, we ensure the perfect execution of brands’ cross-channel campaigns by coordinating all internal and external stakeholders — from strategy and technical set-up, to audience building and optimisation, and measurement and learning.

Customer insights & journeys

Data marketing audit & optimisation

Diagnosis and maturity assessment

Brands need to understand the state of their data-marketing maturity before they can define the right data marketing strategy and roadmap.

We help brands assess their data-marketing maturity by combining our consulting methodologies and technology expertise.

Media Budget Optimisation (media planning)

We optimise brands’ media budgets by creating channel strategies that best serve their marketing objectives.

We use our deep digital marketing knowledge and technology to forecast campaign results and allocate media budgets.

Co-branding / 2nd party partnerships

While a brand’s first-party data is extremely valuable, it can be limited in volume. What’s more, third-party can be expensive and heterogeneous. Therefore, using second-party data from other business partners can be extremely profitable.

As a trusted and agnostic third-party data partner, we help brands implement data partnerships to reach their strategic objectives.