From CDP to GPT: Building Your Future Consumer Engagement Strategy Now

The Artefact Singapore data & AI consulting team, with our Tech Partner, Treasure Data, a leading solutions provider of Customer Data Platform (CDP), took part in the Digital Marketing World Forum (DMWF) - Asia. They shed light on the transformative power of AI and Gen AI in marketing practices, and illustrated some concrete CDP use cases for ultra-personalized consumer targeting to maximise ROI of marketing campaign investments.

2024-03-07T07:43:23+00:006 March 2024|

Why you need LLMOps

This article introduces LLMOps, a specialised branch merging DevOps and MLOps for managing the challenges posed by Large Language Models (LLMs)...

2024-02-08T16:27:54+00:008 February 2024|

Navigating the New Era of Cookieless Advertising

The shift away from cookies doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing as the cookie apocalypse begins.

2024-02-19T09:29:05+00:005 February 2024|

How Generative AI reinvents data sharing for more personalized, secure marketing

Combining data exchange with generative AI enables banks to manage data more efficiently. This synergy promotes more personalized banking experiences while meeting the trust, legality and data accuracy requirements expected by their clients and stakeholders. Because the marketing sector faces the same challenges, Artefact has built a use case for improving persona creation, utilizing IBM’s Watsonx.ai platform powered by generative AI.

2024-04-04T10:17:36+01:004 January 2024|
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