Challenge
How to engage each of Engie’s prospect/customer in a personalized way?
Solution & Benefits
Artefact built for Engie a cross-channel customer journey per persona, level of engagement and moment of life, to communicate personalized messages on preferred channels:
- Building offline-online segmentation based on three dimensions (life moments, implication level, personas)
- Identification of insights & creative brief with USP/Insight matching
- Customized scenario scripting on appropriate media (traditional, digital and social)
- Performance measurement and campaign optimization
Outcome
Post-interaction conversion rate x2