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Webinar Artefact x Facebook | Master Attribution to build true holistic consumer journeys

Datum
October 20
2020
Hours
10:00 – 11:00
Location
Paris
Frankreich
Speaker(s)
Mike Bettan – Arnaud Marro – Tristan Silhol
Marketing Science Agency Partner, Facebook – Head of Social Media Ads Artefact – Data Consulting Manager Artefact
Event

Webinar Artefact x Facebook | Master Attribution to build true holistic consumer journeys

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Get better results by precisely controlling the ROI of each media investment and optimise your marketing strategies.

Attribution is the next essential step to reach maturity in data-driven marketing, whose impact goes beyond digital activities. Much more than a media planning solution, attribution is one of the major gas pedals in the transition to a digital and consumer-centric business model.

 

In this session, experts from Artefact and Facebook explain how a better attribution strategy can help brands evolve from discrete point of contact planning to holistic consumer journey planning, and explore three attribution case studies, from Etam, Europcar and TUI.

 

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