{"id":22005,"date":"2020-05-05T10:38:00","date_gmt":"2020-05-05T09:38:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=22005"},"modified":"2025-09-04T14:03:20","modified_gmt":"2025-09-04T13:03:20","slug":"seo-news-may-2020","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/de\/blog\/seo-news-may-2020\/","title":{"rendered":"Aktualit\u00e4ten SEO - Mai 2020"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Autor<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/02\/Olivier-Perbet-.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Olivier Perbet<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\"><p>VERANTWORTLICHER F\u00dcR DEN BEREICH SEO BEI ARTEFACT<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">1 - Aktualit\u00e4ten von Google<\/h2><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Die Core Web Vitals werden in der Search Console angezeigt<\/h3><\/div><div class=\"fusion-text fusion-text-2\"><p>Le rapport de Vitesse du site dans la Search Console se renomme Web Vitals \/ Signaux Web Essentiels et se concentre sur 3 KPIs : LCP, FID, CLS<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/core-web-vitals-report-replaces-speed-report-in-google-search-console-what-you-need-to-know-335225\" target=\"_blank\" rel=\"noopener\">https:\/\/searchengineland.com\/core-web-vitals-report-replaces-speed-report-in-google-search-console-what-you-need-to-know-335225<\/a><\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/webmasters\/answer\/9205520<\/a><\/p>\n<p>Die drei KPIs, die Google in diesem Jahr einf\u00fchrt, beziehen sich auf die Nutzererfahrung.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Le LCP indique le d\u00e9lai avant l'affichage du premier \u00e9l\u00e9ment visuel<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Der FID zeigt die Interaktivit\u00e4t der Website an<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Das CLS misst die visuelle Stabilit\u00e4t einer Seite: wenn sich Elemente vor dem Ende des Ladevorgangs verschieben.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\"><p>Diese drei KPIs sind in der Search Console, im Bericht Signaux Web Essentiels und in PageSpeed Insights \/ LightHouse enthalten. Ihre Einstufung in Lent \/ Moyen \/ Rapide ist in der Google Dokumentation (2e lien) aufgef\u00fchrt.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Sind Geschwindigkeit und UX Faktoren f\u00fcr die Positionierung in der Suchmaschinenoptimierung?<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>Google k\u00fcndigt an, dass die 3 KPIs f\u00fcr die Web-Performance als Faktoren f\u00fcr die Positionierung dienen werden.<\/p>\n<p><a href=\"https:\/\/www.artefact.com\/de\/news\/la-vitesse-et-lux-impactent-elles-le-seo\/\">https:\/\/www.artefact.com\/news\/la-vitesse-et-lux-impactent-elles-le-seo\/<\/a><\/p>\n<p><a href=\"https:\/\/webmaster-fr.googleblog.com\/2020\/06\/evaluating-page-experience.html\" target=\"_blank\" rel=\"noopener\">https:\/\/webmaster-fr.googleblog.com\/2020\/06\/evaluating-page-experience.html<\/a><\/p>\n<p>\u201cWir werden bald die Attraktivit\u00e4t der Seiten unter den zahllosen von Google f\u00fcr die Klassifizierung von Suchergebnissen verwendeten Signalen ber\u00fccksichtigen.\u201d Seit dieser Ank\u00fcndigung von Google ist eine Vielzahl von Artikeln erschienen, in denen nuancenlos erkl\u00e4rt wurde: \u201cL'UX comme nouveau facteur de positionnement pour Google\u201d. In den Fakten werden die Core Web Vitals (drei UX-KPIs) zu den brisanten \u201cPage Experience\u201d-Positionierungsfaktoren (mobile Kompatibilit\u00e4t, HTTPS) hinzukommen, die im Jahr 2021 nur noch wenig Gewicht haben.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">CrUX entwickelt sich weiter und schl\u00e4gt ein Dashboard mit 10 KPIs vor<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p><a href=\"https:\/\/twitter.com\/ChromeUXReport\/status\/1265852602299842564\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/ChromeUXReport\/status\/1265852602299842564<\/a><\/p>\n<p>CrUX ist die Datenbasis f\u00fcr die KPIs der von Internetnutzern in Chrome aufgerufenen Websites. Sie erm\u00f6glicht es, Daten in Echtzeit und unter optimalen Bedingungen zu erhalten. Google erm\u00f6glicht einen vereinfachten Zugriff auf die Daten einer Website \u00fcber eine Dashboard-Vorlage Data Studio, die f\u00fcr Web Vitals erstellt wurde.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">2 - SEO-Aktualit\u00e4ten<\/h2><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Der Google-Podcast-Manager erinnert an die Analysedaten von audience.<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p><a href=\"https:\/\/techcrunch.com\/2020\/05\/05\/google-podcasts-finally-gets-listener-analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/techcrunch.com\/2020\/05\/05\/google-podcasts-finally-gets-listener-analytics\/<\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Google Maps zeigt Ihnen bald die Zug\u00e4nglichkeit von Liegepl\u00e4tzen an<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p><a href=\"https:\/\/www.phonandroid.com\/google-maps-indique-desormais-lieux-acces-handicapes.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.phonandroid.com\/google-maps-indique-desormais-lieux-acces-handicapes.html<\/a><\/p>\n<p>Vor allem in den anglophonen M\u00e4rkten. Le reste des pays suivra.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Der Beitrag von IA zu den Bing-Ergebnissen<\/h3><\/div><div class=\"fusion-text fusion-text-8\"><p><a href=\"https:\/\/blogs.bing.com\/search\/2020_05\/AI-at-Scale-in-Bing\" target=\"_blank\" rel=\"noopener\">https:\/\/blogs.bing.com\/search\/2020_05\/AI-at-Scale-in-Bing<\/a><\/p>\n<p>Bing pr\u00e4sentiert regelm\u00e4\u00dfig die Entwicklungen seines Algorithmus und seines Teils der IA. Die auff\u00e4lligste Neuerung ist die Darstellung der Position 0 in den SERPs: bei einer einfachen Frage bietet Bing ein Ergebnis und eine Antwort (OUI oder NON) an.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Sechs Jahre nach seiner Markteinf\u00fchrung war Qwant nicht mehr als ein Prototyp.<\/h3><\/div><div class=\"fusion-text fusion-text-9\"><p><a href=\"https:\/\/www.nextinpact.com\/news\/108986-six-ans-apres-son-lancement-qwant-netait-quun-prototype-selon-dinum.htm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nextinpact.com\/news\/108986-six-ans-apres-son-lancement-qwant-netait-quun-prototype-selon-dinum.htm<\/a><\/p>\n<p>Un audit d'un organisme public en 2019 et les enqu\u00eates ind\u00e9pendantes de NextInpact d\u00e9montrent que Qwant est largement d\u00e9faillant : ses r\u00e9sultats sont majoritairement issus de Bing plut\u00f4t que d'un index autonome, et sont tr\u00e8s peu \u00e0 jour. Das Programm funktioniert mit Sicherheit auf allen Rechnern der franz\u00f6sischen Verwaltung.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Hier finden Sie alle Neuigkeiten rund um SEO im Fr\u00fchjahr 2020: UX und SEO, Core Web Vitals\u2026<\/p>","protected":false},"featured_media":63602,"parent":0,"template":"","meta":{"_acf_changed":false},"blog-category":[],"blog-language":[],"class_list":["post-22005","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/blog\/22005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media\/63602"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=22005"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/blog-category?post=22005"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/blog-language?post=22005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}