{"id":1102308,"date":"2026-03-03T15:02:22","date_gmt":"2026-03-03T15:02:22","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=1102308"},"modified":"2026-03-08T12:46:17","modified_gmt":"2026-03-08T12:46:17","slug":"artefact-espana-en-valencia-e-motion","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/de\/events\/artefact-espana-en-valencia-e-motion\/","title":{"rendered":"Artefact Spanien in Valencia e-motion"},"content":{"rendered":"<p>\u00a1Estamos presentes en <a href=\"https:\/\/valenciaemotion.com\/\" target=\"_blank\" rel=\"noopener\">Valencia Emotion<\/a>! En Artefact, nos hace mucha ilusi\u00f3n formar parte de este ecosistema de innovaci\u00f3n y compartir c\u00f3mo estamos liderando la transformaci\u00f3n del sector a trav\u00e9s del dato y la tecnolog\u00eda.<\/p>\n<p>Unsere Beteiligung ist eine Fracht von <a href=\"https:\/\/www.linkedin.com\/in\/jonathangarciagarcia\/\" target=\"_blank\" rel=\"noopener\">Jonathan Garc\u00eda<\/a>, quien presentar\u00e1 una sesi\u00f3n clave sobre uno de los temas m\u00e1s disruptivos del Retail Media actual: IA generativa en Amazon Ads.<\/p>\n<p>In einem so wettbewerbsintensiven Umfeld wie dem von Amazon h\u00e4ngt die Relevanz nicht mehr allein von der Puja ab, sondern von der F\u00e4higkeit, kreative, h\u00f6chstpers\u00f6nliche Erlebnisse in einem Ausma\u00df zu erzeugen, das fr\u00fcher nicht m\u00f6glich war.<\/p>\n<p>\u00bfQu\u00e9 descubriremos en la sesi\u00f3n de Artefact?<\/p>\n<ul>\n<li>Dynamische Kreativit\u00e4t: Wie die GenAI es erm\u00f6glicht, in k\u00fcrzester Zeit viele verschiedene visuelle Assets und optimierte Kopien zu erstellen.<\/li>\n<li>Efficiencia en Amazon Ads: El useo de modelos avanzados para alinear la intenci\u00f3n de b\u00fasqueda con anuncios que convierten de verdad.<\/li>\n<li>Reale Auswirkungen auf das Unternehmen: Estrategias para mejorar el ROAS reduciendo dr\u00e1sticamente los costes de producci\u00f3n creativa.<\/li>\n<\/ul>\n<p>En Artefact, no solo hablamos de IA; la implementamos para transformar la publicidad digital en crecimiento medible. Si est\u00e1s en el evento, \u00a1no te pierdas la charla de Jonathan!<\/p>","protected":false},"featured_media":1102309,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[21943,858,15281],"event_listing_type":[853],"class_list":["post-1102308","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-ai-technology","event_listing_category-digital-marketing","event_listing_category-generative-ai","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing\/1102308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media\/1102309"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=1102308"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/country?post=1102308"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_category?post=1102308"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_type?post=1102308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}