{"id":1134992,"date":"2026-04-10T13:52:49","date_gmt":"2026-04-10T12:52:49","guid":{"rendered":"https:\/\/www.artefact.com\/events\/ai-in-marketing-from-personalisation-to-agentic-commerce-amsterdam\/"},"modified":"2026-09-03T09:22:48","modified_gmt":"2026-09-03T08:22:48","slug":"ai-for-marketing-be-chosen-move-faster-redefine-growth","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/de\/events\/ai-for-marketing-be-chosen-move-faster-redefine-growth\/","title":{"rendered":"KI f\u00fcr das Marketing: Heben Sie sich von der Masse ab. Handeln Sie schneller. Definieren Sie Wachstum neu \u2013 Amsterdam"},"content":{"rendered":"
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AI is reshaping marketing from both sides: changing how customers discover, evaluate and choose brands, while transforming how marketing organisations make decisions, create at scale and drive measurable growth.<\/span><\/i><\/p>\n

Join <\/span>Google & Artefact <\/b>for an executive morning combining <\/span>leadership perspectives, real cases and live technology<\/b> \u2013 including insights from <\/span>Linda Cereda, former Nike marketing leader<\/b> \u2013 around three critical questions:<\/span><\/p>\n

Can your brand still be chosen?<\/span><\/i>
\n<\/span><\/i>Can your marketing teams move fast enough?<\/span><\/i>
\n<\/span><\/i>And can you prove what actually drives growth?<\/span><\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n

Agenda highlights<\/span>
\n<\/strong><\/h2>\n

09:00 \u2013 09:30 | Arrival & registration<\/strong><\/p>\n

09:30 \u2013 09:45 | AI is changing both sides of marketing
\n<\/b>by Jan Hendrik Fleury<\/span><\/i> (Artefact) and Rutger Tuit (Google)<\/em><\/span>
\nA sharp introduction to the two forces reshaping marketing.<\/span>
\n<\/span>– <\/span>Outside-in, <\/b>AI is increasingly influencing how consumers discover, compare and choose.<\/span>
\n<\/span>– Inside-out, <\/b>AI is changing how marketing teams connect strategy, audiences, content, activation and measurement.<\/span><\/p>\n

09:45 \u2013 10:30 | Will your brand still be discovered and chosen?
\n<\/b>by Linda Cereda (ex-Nike) & Arlette van Opzeeland (Artefact)<\/span><\/i><\/em>
\n<\/em><\/strong><\/span>Explore how AI is changing discovery, consideration and customer decision-making, and what this means for brands competing for relevance and preference. Linda brings the leadership perspective from Nike, while Arlette brings it to life with a case showing how AI-powered content can create relevant experiences at scale and strengthen visibility across traditional and emerging AI-driven discovery.<\/span><\/p>\n

10:30 \u2013 11:00 | Break<\/b><\/p>\n

\u201cWe\u2019ve looked at how AI is changing the way customers make decisions. Now we turn the lens inward: how should marketing change the way it creates value?\u201d<\/span><\/i><\/p>\n

11:00 \u2013 11:20 | Can marketing move at AI speed?<\/b>
\n<\/b>by Sjoerd Lops (Artefact)<\/span><\/i>
\n<\/span><\/i><\/span>Discover how AI can transform the marketing operating model by connecting strategy, audiences, content, activation and insights. Through an end-to-end campaign case we explore how AI can reduce friction and help marketing teams move faster, smarter and at greater scale.<\/span><\/p>\n

11:20 \u2013 11:40 | From AI ambition to AI-driven marketing
\n<\/b>by Gijs van Eijsden (Google Cloud)
\n<\/span><\/i><\/span>In this session, Gijs explores how Google\u2019s Agentic Data Cloud enables a new generation of data- and AI-driven marketing. By federating and connecting enterprise data with marketing data AI models and intelligent agents, marketers can move faster from insight to action \u2014 improving strategy and planning, accelerating creative production, optimizing media and delivering more personalized customer experiences.<\/span><\/p>\n

11:40 \u2013 12:00 | <\/b>AI automation doesn’t automatically mean better
\n<\/strong>Dirk Melief (Artefact)<\/span><\/i>
\n<\/span><\/i><\/span>This session introduces measurement and experimentation as the control and learning system of AI-enabled marketing: moving beyond channel optimisation and attribution to understand which marketing euros actually deliver business impact. Next to that Dirk will showcase via a vision and demo how an AI agent is able to use information from MMM, Attribution, Business Context and Experiments to become your true marketing investment partner.<\/span><\/p>\n

12:00 \u2013 12:05 | Wrap up<\/b>
\n<\/b>Jan Hendrik Fleury (Artefact)<\/span><\/i><\/span><\/p>\n

12:00 \u2013 13:00 | Lunch & networking<\/strong><\/p>\n

Please RVSP to reserve your spot.<\/span><\/p>\n","protected":false},"featured_media":1134993,"template":"","meta":{"_acf_changed":false},"country":[618247],"event_listing_category":[857,15281],"event_listing_type":[853],"class_list":["post-1134992","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-netherlands","event_listing_category-data-marketing","event_listing_category-generative-ai","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing\/1134992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media\/1134993"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=1134992"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/country?post=1134992"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_category?post=1134992"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_type?post=1134992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}