{"id":1137762,"date":"2026-04-16T14:02:56","date_gmt":"2026-04-16T13:02:56","guid":{"rendered":""},"modified":"2026-04-29T08:57:14","modified_gmt":"2026-04-29T07:57:14","slug":"matinale-14-la-roadmap-du-cmo-contenu-mesure-geo-data-ia-coeur-performance-ubisoft-younited-accor-getmint","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/de\/events\/matinale-14-la-roadmap-du-cmo-contenu-mesure-geo-data-ia-coeur-performance-ubisoft-younited-accor-getmint\/","title":{"rendered":"Artefact Matinale der Data & AI: Die Roadmap des CMO mit Younited, Ubisoft, Accor und GetMint"},"content":{"rendered":"

Zwischen dem Aufkommen von GEO und die Produktion von Inhalten auf h\u00f6chstem Niveau<\/strong>, les fronti\u00e8res du marketing digital se d\u00e9placent. Artefact<\/a> vous donne rendez-vous pour une nouvelle \u00e9dition de notre Matinale sur le th\u00e8me \u00ab La Roadmap du CMO : Inhalt, Messung und GEO, la data und l'IA au c\u0153ur de la performance<\/em> \u00bb avec les retours d'exp\u00e9rience d\u2019Ubisoft<\/a>, Younited<\/a>, Accor<\/a> und GetMint<\/a>.<\/p>\n

 <\/p>\n

Auf dem Programm der Matinale :<\/strong><\/p>\n

\ud83d\udd39 8h30 - 9h | Accueil et petit-d\u00e9jeuner<\/p>\n

\ud83d\udd39 9h - 9h10 | Einf\u00fchrung : \u00ab Inhalt, Messung und GEO : 3 F\u00e4lle von strategischem Einsatz im digitalen Marketing in der Zeit der IA<\/em> \u00bb par Natacha Kocupyr<\/strong>, Partner Digital & Data Marketing chez Artefact<\/p>\n

\ud83d\udd39 9h10 - 9h30 | \u00ab La r\u00e9volution du GEO et premiers retours d'exp\u00e9rience<\/em> \u00bb avec Yassine Hachem<\/strong>, Senior Vice President E-Commerce & Customer Engagement bei Accor, Matthieu Poitrimolt<\/strong>, Mitbegr\u00fcnder von GetMint und Thomas Qu\u00e9lin<\/strong>, Partner Digital & Data Marketing chez Artefact<\/p>\n

\ud83d\udd39 9h30 - 9h50 | \u00ab IA & contentu : die neue Gleichung f\u00fcr die Medienleistung<\/em> \u00bb par Ricardo Balmori<\/strong>, Stabschef bei Younited, Vincent Garon<\/strong>, Directeur Search chez Artefact et Etienne Roure<\/strong>, Senior AI Manager chez Artefact<\/p>\n

\ud83d\udd39 9h50 - 10h10 | \u00ab Messung der Wirkung von digitalem Branding: KPIs und Inkrementalit\u00e4ten<\/em> \u00bb avec Sarah Cantin<\/strong>, Associate Director Global Media Planning bei Ubisoft und Charles Prudat<\/strong>, Direktorin Digital & Data Marketing chez Artefact<\/p>\n

\ud83d\udd39 10h10 - 10h30 | Tisch ronde<\/strong> avec les intervenants et Q&A<\/p>\n

\ud83d\udd39 10h30 - 11h00 | Netzwerken<\/p>\n

 <\/p>\n

Praktische Informationen :<\/p>\n

\ud83d\udcc5 Mardi 5 mai de 8h30 \u00e0 11h00
\n\ud83d\udccd Chez Artefact - 19 rue Richer, 75009 Paris<\/p>\n

 <\/p>\n

\ud83c\udfa4 Les intervenants :<\/p>\n

\ud83d\udd39<\/span>Sarah Cantin<\/a>, Associate Director Globale Medienplanung bei Ubisoft<\/p>\n

\ud83d\udd39<\/span>Ricardo Balmori<\/a>, Stabschef bei Younited<\/p>\n

\ud83d\udd39<\/span>Yassine Hachem<\/a>, Senior Vice President E-Commerce & Customer Engagement bei Accor<\/p>\n

\ud83d\udd39<\/span>Matthieu Poitrimolt<\/a>, Mitbegr\u00fcnder von GetMint<\/p>\n

\ud83d\udd39<\/span>Natacha Kocupyr<\/a>, Partner Digital Marketing chez Artefact<\/p>\n

\ud83d\udd39<\/span>Thomas Qu\u00e9lin<\/a>, Partner Digital Activation & Media Consulting chez Artefact<\/p>\n

\ud83d\udd39<\/span>Charles Prudat<\/a>, Director Digital Activation & Media Consulting chez Artefact<\/p>\n

\ud83d\udd39<\/span>Vincent Garon<\/a>, Directeur Search chez Artefact<\/p>\n

\ud83d\udd39<\/span>Etienne Roure<\/a>, Senior AI Manager chez Artefact<\/p>\n

 <\/p>\n

Um IA und Data in Instrumente zur Optimierung des ROI umzuwandeln, m\u00fcssen Marken und Medien an drei Fronten massiv investieren: in die Erstellung von Inhalten durch IA, in die Pr\u00e4zision von data und in die Positionierung von GEO.<\/p>","protected":false},"featured_media":1147499,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[738287],"event_listing_category":[858],"event_listing_type":[853],"class_list":["post-1137762","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-france","event_listing_category-digital-marketing","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing\/1137762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media\/1147499"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=1137762"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/country?post=1137762"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_category?post=1137762"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_type?post=1137762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}