{"id":60517,"date":"2021-04-30T10:01:23","date_gmt":"2021-04-30T09:01:23","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=60517"},"modified":"2026-03-08T12:47:55","modified_gmt":"2026-03-08T12:47:55","slug":"how-to-accelerate-success-in-2021","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/de\/events\/how-to-accelerate-success-in-2021\/","title":{"rendered":"AB InBev x Samsung Data Marketing x Artefact||AB InBev x Samsung Data Marketing x Artefact||AB InBev x Samsung Data Marketing x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Beschreibung<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>2020 war ein Jahr wie kein anderes. Als die Coronavirus-Pandemie die Verbraucher zum Stillstand zwang, \u00e4nderten sich die Regeln des Marketings v\u00f6llig. In einer Welt, in der wir alle zu Hause festsitzen, aber online leben, stehen Marken unter zunehmendem Druck, ihre digitale Transformation und data-F\u00e4higkeiten zu beschleunigen oder zu riskieren, hinter die Kurve zu fallen.<\/p>\n<p>In dieser Sitzung diskutieren Artefact, AB InBev und Samsung, wie Marken ihr data im Jahr 2021 besser nutzen k\u00f6nnen, um einen Wettbewerbsvorteil zu erzielen. Die Diskussionsteilnehmer geben Ratschl\u00e4ge, wie man data marketing-Strategien verfeinert, wie man first-party data besser nutzt und wie man die Messung optimiert, um den Erfolg in einer kochfreien Welt zu maximieren.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":60518,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[854],"class_list":["post-60517","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing\/60517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media\/60518"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=60517"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/country?post=60517"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_category?post=60517"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_type?post=60517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}