{"id":60623,"date":"2021-05-05T09:55:31","date_gmt":"2021-05-05T08:55:31","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=60623"},"modified":"2026-03-08T12:47:55","modified_gmt":"2026-03-08T12:47:55","slug":"paid-search-planning-for-an-automated-world","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/de\/events\/paid-search-planning-for-an-automated-world\/","title":{"rendered":"Google x Artefact||Google x Artefact||Google x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Beschreibung<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Die bezahlte Suche wird immer st\u00e4rker automatisiert. In den letzten Monaten hat vor allem Google stark in Funktionen f\u00fcr Google Ads-Praktiker investiert, um sie zu entlasten, und nutzt maschinelles Lernen, um automatisierte Gebote und Optimierungen durchzuf\u00fchren.<\/p>\n<p>Zu den Aktualisierungen geh\u00f6ren \u00c4nderungen bei den Phrase und Broad Match Modified (BMM) Match-Typen und ein Wechsel zu Responsive Search Ads (RSAs) als Standard-Anzeigentextoption. Aber was bedeuten diese \u00c4nderungen? Und wie wirken sie sich auf die Kampagnenleistung aus?<\/p>\n<p>In dieser Sitzung er\u00f6rtern Yiannis Pavlakis, Agency Development Manager bei Google UK, Ajay Varadarajulu, Account Strategist bei der Agentur, und Tristan Sanders, Head of Performance bei Artefact UK, wie sich der Wechsel zu st\u00e4rker automatisierten PPC-Produkten auf Marken (und Agenturen) auswirken wird und wie sie in dieser \u2018neuen Welt\u2019 Vorteile erzielen k\u00f6nnen.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":60634,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[858],"event_listing_type":[854],"class_list":["post-60623","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-digital-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing\/60623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media\/60634"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=60623"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/country?post=60623"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_category?post=60623"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_type?post=60623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}