{"id":61004,"date":"2021-05-31T13:45:10","date_gmt":"2021-05-31T12:45:10","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=61004"},"modified":"2026-03-08T12:47:54","modified_gmt":"2026-03-08T12:47:54","slug":"comment-combiner-search-et-display-pour-developper-vos-ventes-sur-amazon","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/de\/events\/comment-combiner-search-et-display-pour-developper-vos-ventes-sur-amazon\/","title":{"rendered":"Amazon Werbung x Dodie x Artefact|Amazon Werbung x Dodie x Artefact|Amazon Werbung x Dodie x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Beschreibung :<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Artefact und Dodie zeigen Ihnen ihre Herangehensweise bei der Ausarbeitung einer trichter- und plattform\u00fcbergreifenden Werbestrategie auf Amazon.<\/p>\n<p>In dem Bestreben, die vielf\u00e4ltigen Bed\u00fcrfnisse der Werbekunden zu befriedigen, l\u00e4sst Amazon es sich nicht nehmen, neue, innovative Werbemittel zu entwickeln.<br \/>\nDas Ziel des Weltmarktf\u00fchrers im Online-Handel ist es, den Marken die M\u00f6glichkeit zu geben, die Internetnutzer w\u00e4hrend des gesamten Kaufprozesses zu beeinflussen. Die Ausarbeitung eines trichter- und plattform\u00fcbergreifenden Medienplans ist auf Amazon jederzeit m\u00f6glich. Aber wie soll das gehen? Welche Hilfsmittel k\u00f6nnen Sie verwenden und welche Probleme k\u00f6nnen Sie angehen?<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Tagesordnung :<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>1 - Amazon Advertising, die Entwicklung von Werbemitteln, die noch umfassender sind<\/strong> par Antoine de Pitray - Amazon<br \/>\nInformieren Sie sich \u00fcber die neuen Funktionen, die von den Anbietern zur Verf\u00fcgung gestellt werden, um den Konversionstrichter auf Amazon zu verbessern.<\/p>\n<p><strong>2 - Des enjeux complexes et communs \u00e0 beaucoup d'annonceurs<\/strong> par Cl\u00e9ment Foucher - Dodie (<a href=\"https:\/\/www.linkedin.com\/company\/hh-group\/?originalSubdomain=fr\" target=\"_blank\" rel=\"noopener\">Groupe H&amp;H<\/a>)<br \/>\nD\u00e9couvrez comment les campagnes publicitaires ont permis de d\u00e9cupler la croissance de Dodie sur Amazon.<\/p>\n<p><strong>3 - Setzen Sie eine trichter- und plattform\u00fcbergreifende Strategie auf Amazon um<\/strong> par Pierre Davicco - Artefact<br \/>\nD\u00e9couvrez comment l'\u00e9quipe d'Artefact utilise le search et le display pour s\u00e9curiser le business existent de Dodie et d\u00e9couvrir de nouveaux clients.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":61155,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[854],"class_list":["post-61004","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing\/61004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media\/61155"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=61004"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/country?post=61004"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_category?post=61004"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_type?post=61004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}