{"id":62843,"date":"2021-09-02T15:58:15","date_gmt":"2021-09-02T14:58:15","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=62843"},"modified":"2026-03-08T12:47:39","modified_gmt":"2026-03-08T12:47:39","slug":"the-audience-engine-building-a-scalable-and-ai-driven-approach-to-1p-data","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/de\/events\/the-audience-engine-building-a-scalable-and-ai-driven-approach-to-1p-data\/","title":{"rendered":"Reckitt x Artefact||Reckitt x Artefact||Reckitt x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Beschreibung<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Seien Sie dabei, wenn Artefact's Tristan Silhol (Data Marketing Lead), Guilherme Amaral (Global Digital Transformation Manager) und Anna Humphreys (Senior Audience Manager, US) bei Reckitt \u00fcber die allgemeinen Herausforderungen diskutieren, mit denen CPG-Unternehmen konfrontiert sind, wenn sie data nutzen, um ihre Marketing-Segmentierung online zu erreichen, und die wichtigsten Erfolgsfaktoren bei der Gestaltung eines zukunftssicheren digitalen Marketing-\u00d6kosystems.<\/p>\n<p>Nach dieser Sitzung werden Sie in der Lage sein:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>den Wert des data-driven-Marketings in der CPG-Industrie zu sch\u00e4tzen wissen<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Verstehen Sie den Audience Engine Ansatz und die Messmethodik von Artefact<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Nutzen Sie einen Leitfaden zur Umsetzung der Marketingsegmentierung in adressierbare digitale audiences durch data-driven-Automatisierung<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":62928,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[856],"event_listing_type":[854],"class_list":["post-62843","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-consulting","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing\/62843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media\/62928"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=62843"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/country?post=62843"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_category?post=62843"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_type?post=62843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}