{"id":62873,"date":"2021-09-08T17:55:14","date_gmt":"2021-09-08T16:55:14","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=62873"},"modified":"2026-03-08T12:47:39","modified_gmt":"2026-03-08T12:47:39","slug":"how-to-measure-true-marketing-roi-in-the-cookieless-world","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/de\/events\/how-to-measure-true-marketing-roi-in-the-cookieless-world\/","title":{"rendered":"Reckitt x Artefact||Reckitt x Artefact||Reckitt x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Seit dem Aufkommen und der massenhaften Verbreitung des digitalen Marketings ist es f\u00fcr Marketingverantwortliche eine der schwierigsten Herausforderungen, die wahre Wirkung und den ROI von Marketingbudgets zu verstehen.<\/p>\n<p>Marketing-Mix-Modellierung und Data Driven Attribution wurden entwickelt, um dieses Problem zu l\u00f6sen, aber beide haben ihre Schw\u00e4chen. Diese M\u00e4ngel werden sich nur noch verst\u00e4rken, wenn wir uns dem Ende des Cookie-basierten Trackings n\u00e4hern.<\/p>\n<p>In diesem Kamingespr\u00e4ch diskutieren Bobby Gray (Leiter von Data) &amp; Aleksandra Semenenko (leitende Wissenschaftlerin bei Data) von Artefact und Henry Jung von Reckitt Benckiser \u00fcber die Herausforderungen, die vor uns liegen, warum wir unseren Ansatz zur Marketingmessung in der Welt ohne Cookies v\u00f6llig neu \u00fcberdenken m\u00fcssen, und \u00fcber die neue Messl\u00f6sung, die von Artefact entwickelt wurde und die verspricht, viele der Herausforderungen zu l\u00f6sen, die mit den derzeitigen Modellen verbunden sind - Artefact mROI<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":62929,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[855],"class_list":["post-62873","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-fireside-chat"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing\/62873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media\/62929"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=62873"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/country?post=62873"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_category?post=62873"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_type?post=62873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}