{"id":71267,"date":"2023-07-04T13:33:13","date_gmt":"2023-07-04T12:33:13","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=71267"},"modified":"2026-03-08T12:47:21","modified_gmt":"2026-03-08T12:47:21","slug":"mastering-marketing-measurement-in-the-digital-age","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/de\/events\/mastering-marketing-measurement-in-the-digital-age\/","title":{"rendered":"Reckitt x Artefact: Mastering Marketing Measurement||Reckitt x Artefact: Mastering Marketing Measurement||Reckitt x Artefact: Mastering Marketing Measurement"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;--fontSize:50;line-height:1.2;\">M\u00f6chten Sie das wahre Potenzial Ihrer data-driven-Marketingstrategien aussch\u00f6pfen?<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Registrieren Sie sich f\u00fcr unser Webinar mit Reckitt, einem weltweit f\u00fchrenden Unternehmen der Konsumg\u00fcterindustrie, um mehr \u00fcber die Modellierung des Marketing-Mix und die Zukunft der data-driven-Marketingmessung zu erfahren. Experten von Artefact und Reckitt werden diskutieren:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Die KI-gest\u00fctzten innovativen Tools und Techniken zur Messung der Marketingleistung<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Metriken f\u00fcr die wirkungsvolle Verfolgung der wichtigsten Leistungsindikatoren<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Fallstudien aus der Praxis: Wie Artefact die Marketingmessung bei Reckitt ver\u00e4ndert hat<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-2\"><p>Verpassen Sie nicht die unsch\u00e4tzbare Gelegenheit, in der sich schnell entwickelnden Marketinglandschaft die Nase vorn zu haben. Mit dabei sind Stanley Wang von Reckitt (Senior Product Manager of Measurement Products) und Aleksandra Semenenko, Director of Data Science von Artefact.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p>Wie k\u00f6nnen Sie KI nutzen, um den ROI Ihrer Marketingaktivit\u00e4ten zu verstehen?<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":62929,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[618245],"event_listing_category":[857],"event_listing_type":[854],"class_list":["post-71267","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-world","event_listing_category-data-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing\/71267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media\/62929"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=71267"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/country?post=71267"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_category?post=71267"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_type?post=71267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}