{"id":80996,"date":"2023-11-01T10:57:25","date_gmt":"2023-11-01T10:57:25","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=80996"},"modified":"2026-03-08T12:47:20","modified_gmt":"2026-03-08T12:47:20","slug":"artefact-microsoft-how-gen-ai-is-changing-the-future-of-data-marketing","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/de\/events\/artefact-microsoft-how-gen-ai-is-changing-the-future-of-data-marketing\/","title":{"rendered":"Artefact x Microsoft | Werbung im Zeitalter der generativen KI||Artefact x Microsoft | Werbung im Zeitalter der generativen KI||Artefact x Microsoft | Werbung im Zeitalter der generativen KI"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Besuchen Sie uns auf unserem gemeinsamen Event unter dem Motto \u201eTransforming Advertising in the Era of Generative AI\u201c, wo wir in die hochmoderne Welt der generativen KI und ihre tiefgreifenden Auswirkungen auf das Datenmarketing eintauchen. Diese Veranstaltung verspricht ein \u201cMust-go\u201d zu werden, da sie sich ganzheitlich mit der sich entwickelnden Landschaft des Datenmarketings auseinandersetzt.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Die Agenda<\/h2><\/div><ul style=\"--awb-iconcolor:var(--awb-color7);--awb-textcolor:#0d1634;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: bold; background-color: var(--awb-odd-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Werbung in der \u00c4ra der generativen KI: wie Microsoft das Spiel ver\u00e4ndert<\/span><span style=\"background-color: var(--awb-odd-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><b> <\/b> (ENG) <\/span><span style=\"background-color: var(--awb-odd-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">von Leonardo Metelli, <\/span><span style=\"background-color: var(--awb-odd-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Leiter der Agenturentwicklung<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>The New Search: wie Bing Chat das Konsumentenverhalten beeinflusst und was dies f\u00fcr Ihre Suchmaschinen-Strategie bedeutet <\/strong>(DE)<span style=\"background-color: var(--awb-even-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">)<\/span> <span style=\"background-color: var(--awb-even-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">von<\/span> <span style=\"background-color: var(--awb-even-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Carolin Kick Senior Specialist Paid Search Artefact Deutschland<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Generative KI in Ihrer Marketingstrategie: Anwendungsbereiche, Use Cases<\/strong> <strong>und erste Erfahrungen <\/strong>von Cosima Dohr, Cloud-Spezialistin, Data &amp; AI<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Podiumsdiskussion <\/strong>mit Anna R\u00fcde, Joachim Sontag, Valentina Piol, Leo Metelli und Cosima Dohr<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Die Podiumsdiskussion<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Expertengespr\u00e4ch und Q&amp;A mit Joachim Sontag, Leonardo Metelli, Carolin Kick, Bruno Felix zur Zukunft des Datenmarketings mit GenAI<\/p>\n<p><a href=\"https:\/\/forms.gle\/vhviUpggr3PVAdt88\" target=\"_blank\" rel=\"noopener\">\ud83d\udc49 Teilen Sie uns hier mit, welche Themen f\u00fcr Sie interessant sind! <\/a><\/p>\n<p>&nbsp;<\/p>\n<p>(Auf der Veranstaltung werden Vortr\u00e4ge auf Deutscher und Englischer Sprache vorgetragen.)<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":84792,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[853],"class_list":["post-80996","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing\/80996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media\/84792"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=80996"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/country?post=80996"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_category?post=80996"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/event_listing_type?post=80996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}