	{"id":22006,"date":"2020-04-05T09:40:00","date_gmt":"2020-04-05T08:40:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=22006"},"modified":"2024-09-20T17:42:21","modified_gmt":"2024-09-20T16:42:21","slug":"seo-news-april-2020","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/de\/news\/seo-news-april-2020\/","title":{"rendered":"SEO Nachrichten - April 2020"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/01\/SEO-News.png\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>NEWS \/ SEO<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>SEO News von Olivier Perbet.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><h3><strong><span style=\"color: #ff0066;\">1 - Offizielle Google Webmaster Nachrichten<\/span><\/strong><\/h3>\n<p><b>Weniger erfasste Seiten, um eine bessere Leistung in Search Console zu erzielen<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Weniger Seiten, um eine bessere Leistung in der Search Console zu erzielen<\/span><\/i><\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/6211453\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/webmasters\/answer\/6211453<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Die Rapporte \u201cMobile\u201d, \u201cVitesse \/ Temps de chargement des pages\u201d, \u201cAMP\u201d und \u201cRich Results\u201d analysieren weniger URLs, um performanter zu sein.<\/span><\/p>\n<p><b>Gro\u00dfe Treffer in der Google-Suche erzielen<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Obtenir de meilleurs r\u00e9sultats de recherche sur Google<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.blog.google\/products\/search\/getting-great-matches-google-search\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.blog.google\/products\/search\/getting-great-matches-google-search\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In den Vereinigten Staaten bietet Google auf seiner Ergebnisseite eine Hilfestellung und Ratschl\u00e4ge f\u00fcr die Suche an, wenn es feststellt, dass diese Ergebnisse f\u00fcr den Nutzer nicht zufriedenstellend sind.<\/span><\/p>\n<p><b>Es ist jetzt kostenlos, Produkte bei Google Shopping zu verkaufen<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Der Verkauf von Produkten \u00fcber Google Shopping ist jetzt kostenlos.<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.blog.google\/products\/shopping\/its-now-free-to-sell-on-google\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.blog.google\/products\/shopping\/its-now-free-to-sell-on-google\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google Shopping wird ab Ende April in den USA kostenlos sein, und das wird auch im Rest der Welt vor Ende des Jahres der Fall sein, um besser gegen die Konkurrenz von Amazon antreten zu k\u00f6nnen.<\/span><\/p>\n<p><b>Einf\u00fchrung einer neuen M\u00f6glichkeit f\u00fcr Websites, COVID-19-Ank\u00fcndigungen in der Google-Suche hervorzuheben<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Neue Methode f\u00fcr Websites, um ihre COVID-19-Ank\u00fcndigungen bei Google zu platzieren<\/span><\/i><\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2020\/04\/highlight-covid-19-announcements-search.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2020\/04\/highlight-covid-19-announcements-search.html<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Erg\u00e4nzend zu der als \u201cSpecialAnnouncement\u201d strukturierten Datenliste k\u00f6nnen Sie in der Search Console eine Formel ersetzen (<\/span><a href=\"https:\/\/search.google.com\/search-console\/special-announcement\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/search.google.com\/search-console\/special-announcement<\/span><\/a><span style=\"font-weight: 400;\">), um auf wichtige Nachrichten zum Coronavirus hinzuweisen, die auf den Suchergebnisseiten von Google angezeigt werden k\u00f6nnen.<\/span><\/p>\n<h3><strong><span style=\"color: #ff0066;\">2 - SEO Nachrichten<\/span><\/strong><\/h3>\n<p><b>Google schreibt die Meta-Beschreibungen oft um<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Google schreibt in einigen F\u00e4llen den Inhalt der Meta-Beschreibung vor<\/span><\/i><\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/ahrefs.com\/blog\/meta-description-study\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Diese Studie zeigt, dass Google nicht immer den Inhalt der Meta-Beschreibung f\u00fcr das auf der Suchergebnisseite vorgeschlagene Res\u00fcmee (Snippet) anzeigt.<\/span><\/p>\n<p><b>Auswirkungen des Coronavirus auf SEO (Infografik)<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Infographies sur l'impact du coronavirus en SEO<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.pagetraffic.com\/blog\/coronovirus-seo-impact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.pagetraffic.com\/blog\/coronovirus-seo-impact\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Die Infografik zeigt die Entwicklung der Recherchetendenzen in verschiedenen Bereichen wie E-Commerce, Gesundheit, Aktualit\u00e4t, Tourismus und Freizeit, erg\u00e4nzt durch SEO-Tipps f\u00fcr den englischsprachigen Raum.<\/span><\/p>\n<p><a href=\"https:\/\/observatoire.gulfstream-group.fr\/seo-coronavirus-nouveaux-comportements\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/observatoire.gulfstream-group.fr\/seo-coronavirus-nouveaux-comportements\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Infografik \u00fcber die Entwicklung der Forschungstendenzen in der frankophonen Welt.<\/span><\/p>\n<p><b>Muss Google die Presseverleger bezahlen?<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Soll Google die Presseverlage bezahlen?<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.autoritedelaconcurrence.fr\/fr\/communiques-de-presse\/droits-voisins-lautorite-fait-droit-aux-demandes-de-mesures-conservatoires\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.autoritedelaconcurrence.fr\/fr\/communiques-de-presse\/droits-voisins-lautorite-fait-droit-aux-demandes-de-mesures-conservatoires<\/span><\/a><span style=\"font-weight: 400;\">Die Wettbewerbsbeh\u00f6rde gew\u00e4hrt Google 3 Monate Zeit, um eine Vereinbarung mit den Herausgebern und Presseagenturen zu treffen, damit diese f\u00fcr die Ver\u00f6ffentlichung von Informationen, insbesondere in Google Actualit\u00e9s, entlohnt werden. Cela pourrait amener Google \u00e0 arr\u00eater Google Actualit\u00e9s en France.<\/span><\/p>\n<p><b>Bing \u00fcbernimmt die von Google angebotenen Entwicklungen f\u00fcr den Meta-Robots-Tag<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Bing \u00fcbernimmt die von Google vorgeschlagenen Weiterentwicklungen der Meta-Roboter-Balance<\/span><\/i><\/p>\n<p><a href=\"https:\/\/blogs.bing.com\/webmaster\/april-2020\/Announcing-new-options-for-webmasters-to-control-their-snippets-at-Bing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/blogs.bing.com\/webmaster\/april-2020\/Announcing-new-options-for-webmasters-to-control-their-snippets-at-Bing<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Es handelt sich um Angaben, mit denen Sie die Beschreibung (Text und Bild) auf der Ergebnisseite des Suchmusters \u00e4ndern k\u00f6nnen. Es ist m\u00f6glich, die L\u00e4nge des Textes, die Gr\u00f6\u00dfe des Bildes und die Dauer des Videos in der Meta-Robots-Balance oder in der Richtlinie X-Robots-Tag festzulegen.<\/span><\/p>\n<p><b>Wird Google einige Elemente seines Algorithmus offenlegen m\u00fcssen?<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Soll Google bestimmte Elemente seines Algorithmus \u00fcberarbeiten?<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-may-be-forced-to-reveal-its-search-algorithm-to-an-seo\/359536\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.searchenginejournal.com\/google-may-be-forced-to-reveal-its-search-algorithm-to-an-seo\/359536\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In der Grande-Bretagne wird er von dem Preisvergleicher Foundem beschuldigt, seine Sichtbarkeit in den Ergebnissen herabgesetzt zu haben. <\/span><span style=\"font-weight: 400;\">de recherche de Google<\/span><span style=\"font-weight: 400;\"> zu seinem Vorteil sollte Google einige Elemente seines Algorithmus ausschreiben.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #ff0066;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/06\/Global-Newsletter-Data-Digest_LinkedIn_600x315_april-1.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/go.pardot.com\/l\/597421\/2020-05-06\/2k5zzj\" target=\"_blank\" rel=\"noopener\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><b>Interessieren Sie sich f\u00fcr Digital und data marketing?<\/b><\/p>\n<p>Abonnieren Sie den Data Digest, den Newsletter von Artefact, und Sie erhalten jeden Monat praktische Ratschl\u00e4ge, Einblicke und Meinungen in Ihren Posteingang.<\/p>\n<p><b>Melden Sie mich an!<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>SEO News von Olivier Perbet.<\/p>","protected":false},"author":[321],"featured_media":21992,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2819],"news-language":[316],"class_list":["post-22006","news","type-news","status-publish","has-post-thumbnail","hentry","author-olivier-perbet","news-category-news-france","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/news\/22006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media\/21992"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=22006"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/author?post=22006"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/news-category?post=22006"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/news-language?post=22006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}