	{"id":22007,"date":"2020-03-05T10:54:00","date_gmt":"2020-03-05T10:54:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=22007"},"modified":"2024-09-20T17:42:21","modified_gmt":"2024-09-20T16:42:21","slug":"seo-news-march-2020","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/de\/news\/seo-news-march-2020\/","title":{"rendered":"SEO Nachrichten - M\u00e4rz 2020"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/01\/SEO-News.png\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>NEWS \/ SEO<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>SEO News von Olivier Perbet.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><h3><strong><span style=\"color: #ff0066;\">1 - Offizielle Google Webmaster Nachrichten<\/span><\/strong><\/h3>\n<p><b>Wie Sie Ihr Unternehmen in der Google-Suche pausieren lassen<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Wie Sie Ihre Website w\u00e4hrend der Coronavirus-Krise anpassen k\u00f6nnen.<\/span><\/i><\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2020\/03\/how-to-pause-your-business-online-in.html\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2020\/03\/how-to-pause-your-business-online-in.html<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Was ist zu tun, wenn eine E-Commerce-Website ihren Betrieb einstellt? Informieren Sie die Internetnutzer, deaktivieren Sie die Befehle, koppeln Sie das Flux Merchant Center (Marktplatz von Google). Auf keinen Fall sollten Sie die Website ganz oder teilweise abschalten: das w\u00e4re ein gro\u00dfer Schlag f\u00fcr die Suchmaschinenoptimierung.<\/span><\/p>\n<p><b>Neue Eigenschaften f\u00fcr virtuelle, verschobene und abgesagte Ereignisse<\/b><\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2020\/03\/new-properties-virtual-or-canceled-events.html\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2020\/03\/new-properties-virtual-or-canceled-events.html<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Les <a href=\"https:\/\/www.mercatique-electronique.com\/donnees-structurees-json-ld-implementation\/\" target=\"_blank\" rel=\"noopener\">Strukturierte Daten<\/a> d'\u00c9v\u00e9nement permettent de b\u00e9n\u00e9ficier d'Extraits enrichis dans les r\u00e9sultats de recherche pour pr\u00e9senter les \u00e9v\u00e9nements \u00e0 venir (que l'on vend (Ticketmaster) ou produit (th\u00e9\u00e2tres)). On peut d\u00e9sormais indiquer si un \u00e9v\u00e9nement est :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">annulliert<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">report\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">online verbreitet<\/span><\/li>\n<\/ul>\n<p><b>Mobilit\u00e4ts\u00e4nderungen aufgrund des Coronavirus: geoloc data von Google mobile users<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Ver\u00e4nderungen der Frequenz der \u00f6ffentlichen R\u00e4ume durch die Daten der Geolokalisierung<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.google.com\/covid19\/mobility\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.google.com\/covid19\/mobility\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.numerama.com\/tech\/615644-coronavirus-google-montre-si-les-francais-ont-respecte-les-mesures-de-confinement.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.numerama.com\/tech\/615644-coronavirus-google-montre-si-les-francais-ont-respecte-les-mesures-de-confinement.html<\/span><\/a><span style=\"font-weight: 400;\"> (FR)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google ver\u00f6ffentlicht Daten zur Lokalisierung von Internetnutzern f\u00fcr den Zeitraum 16\/02 - 30\/03, um die Ver\u00e4nderungen in der H\u00e4ufigkeit der Standorttypen aufzuzeigen:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">commerces \/ loisirs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">alimentation \/ apotheken<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Parcs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">transportiert<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Arbeitsr\u00e4ume<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">lieux de r\u00e9sidence<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Le rapport est produit pour chaque pays.<\/span><\/p>\n<p><b>Mehr 3D-VR-Objekte in den mobilen Google SERPs<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Google schl\u00e4gt neue Objekttypen vor, die in der Realit\u00e4t \u00fcber die SERPS erweitert werden<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.androidpolice.com\/2020\/04\/01\/bored-with-3d-animals-google-also-has-skeletons-cars-santa-the-mars-rover-and-other-ar-objects\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.androidpolice.com\/2020\/04\/01\/bored-with-3d-animals-google-also-has-skeletons-cars-santa-the-mars-rover-and-other-ar-objects\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.seroundtable.com\/google-3d-ar-images-29115.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.seroundtable.com\/google-3d-ar-images-29115.html<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Im letzten Monat haben Sie eine Tasche von Balenciaga gesehen, und nun k\u00f6nnen Sie mit den Suchergebnissen von Google \u00fcber Ihr Smartphone virtuelle Fahrzeuge und Warenk\u00f6rbe projizieren. Das System ist f\u00fcr bestimmte Marken in der Beta-Phase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Es stehen auch nicht-kommerzielle Produkte (f\u00fcr p\u00e4dagogische Zwecke) zur Verf\u00fcgung, die von Google entwickelt wurden. Funktioniert sofort mit einem englischsprachigen Google-Parameter.<\/span><\/p>\n<h3><strong><span style=\"color: #ff0066;\">2 - SEO Nachrichten<\/span><\/strong><\/h3>\n<p><b>So sieht die st\u00fcndliche Verfolgung von Google-Suchergebnissen aus<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Wie sieht es aus, wenn die Positionen von Stunde zu Stunde ver\u00e4ndert werden?<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/heres-what-hourly-google-search-result-tracking-looks-jon-hogg-\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.linkedin.com\/pulse\/heres-what-hourly-google-search-result-tracking-looks-jon-hogg-\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/strategiq.co\/0-stability-serps-experiment-hourly-rank-tracking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/strategiq.co\/0-stability-serps-experiment-hourly-rank-tracking\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Enseignements rapides :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Je mehr man sich auf den Seiten von Google bewegt, desto instabiler sind die Positionen. Eine zu h\u00e4ufig eingegebene Positionsangabe f\u00fcr eine Website ist nicht besonders interessant.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bestimmte Arten von Anfragen (=March\u00e9s) sind variabler als andere. Die Aktualit\u00e4tsanfragen sind sehr dynamisch, die zeitlich begrenzten Informationsanfragen sehr viel weniger.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Die mobilen Ergebnisse sind instabiler als die Desktop-Ergebnisse.<\/span><\/li>\n<\/ul>\n<p><b><br \/>\n<\/b><b>Huawei wird die franz\u00f6sische Suchmaschine Qwant f\u00fcr seine kommenden Telefone verwenden<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Huawei-Telefone werden von Qwant als Forschungsmittel genutzt<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.usine-digitale.fr\/article\/prive-de-google-huawei-choisit-qwant-comme-moteur-de-recherche-par-defaut-de-ses-smartphones.N946521\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.usine-digitale.fr\/article\/prive-de-google-huawei-choisit-qwant-comme-moteur-de-recherche-par-defaut-de-ses-smartphones.N946521<\/span><\/a><span style=\"font-weight: 400;\"> (FR)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Der chinesische Smartphone-Hersteller Huawei wollte kein Android und suchte eine Alternative zum Google-Motor. On pensait initialement qu'un moteur propri\u00e9taire \u00e9tait en d\u00e9veloppement (<\/span><a href=\"https:\/\/www.xda-developers.com\/huawei-search-mobile\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.xda-developers.com\/huawei-search-mobile\/<\/span><\/a><i><span style=\"font-weight: 400;\">) <\/span><\/i><span style=\"font-weight: 400;\">mais c'est finalement Qwant qui remplacera Google<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #ff0066;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/06\/Global-Newsletter-Data-Digest_LinkedIn_600x315_april-1.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/go.pardot.com\/l\/597421\/2020-05-06\/2k5zzj\" target=\"_blank\" rel=\"noopener\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><b>Interessieren Sie sich f\u00fcr Digital und data marketing?<\/b><\/p>\n<p>Abonnieren Sie den Data Digest, den Newsletter von Artefact, und Sie erhalten jeden Monat praktische Ratschl\u00e4ge, Einblicke und Meinungen in Ihren Posteingang.<\/p>\n<p><b>Melden Sie mich an!<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>SEO News von Olivier Perbet.<\/p>","protected":false},"author":[321],"featured_media":21992,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2819],"news-language":[316],"class_list":["post-22007","news","type-news","status-publish","has-post-thumbnail","hentry","author-olivier-perbet","news-category-news-france","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/news\/22007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media\/21992"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=22007"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/author?post=22007"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/news-category?post=22007"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/news-language?post=22007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}