	{"id":114475,"date":"2024-06-25T15:44:10","date_gmt":"2024-06-25T14:44:10","guid":{"rendered":"https:\/\/www.artefact.com\/?page_id=114475"},"modified":"2025-02-12T18:19:38","modified_gmt":"2025-02-12T18:19:38","slug":"programmatic","status":"publish","type":"page","link":"https:\/\/www.artefact.com\/de\/offers\/marketing-data-driven\/media-services-and-certifications\/programmatic\/","title":{"rendered":"Programmatisch"},"content":{"rendered":"<p><header class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:right center;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-top-medium:80px;--awb-padding-right-medium:5%;--awb-padding-bottom-medium:40px;--awb-padding-left-medium:5%;--awb-padding-top-small:120px;--awb-padding-right-small:5%;--awb-padding-bottom-small:0px;--awb-padding-left-small:5%;--awb-margin-bottom-small:0px;--awb-min-height:600px;--awb-min-height-medium:calc(65vh);--awb-min-height-small:calc(55vh);--awb-background-color:var(--awb-color4);--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/media-service-top-banner.png\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-align-content-flex-end fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-padding-bottom-medium:0px;--awb-padding-right-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:83.333333333333%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:30px;--awb-text-color:var(--awb-color1);\"><p>MEDIA SERVICES<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:40px;--awb-margin-bottom-small:40px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:70;line-height:1;\">Display &amp; Programmatic<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-typography3-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);font-size:1em;--fontSize:20;line-height:1.2;\">Delivering display and programmatic&#8217;s advertising excellence.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-flex-end fusion-no-small-visibility\" style=\"--awb-z-index:2;--awb-padding-left:18px;--awb-padding-top-medium:40px;--awb-padding-right-medium:40px;--awb-padding-bottom-medium:0px;--awb-padding-left-medium:40px;--awb-padding-top-small:0px;--awb-padding-right-small:40px;--awb-padding-bottom-small:0px;--awb-padding-left-small:40px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:120px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-margin-bottom-medium:-40px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:2;--awb-spacing-right-small:0px;--awb-margin-bottom-small:-40px;--awb-spacing-left-small:0px;\" data-motion-effects=\"[{&quot;type&quot;:&quot;infinite&quot;,&quot;infinite_animation_speed&quot;:&quot;1.0&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-between fusion-content-layout-block\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-max-width:300px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"400\" title=\"femme\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/09\/femme-400x400.webp\" alt class=\"lazyload img-responsive wp-image-124990\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271245%27%20height%3D%271245%27%20viewBox%3D%270%200%201245%201245%27%3E%3Crect%20width%3D%271245%27%20height%3D%271245%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme-200x200.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme-400x400.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme-600x600.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme-800x800.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme-1200x1200.webp 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme.webp 1245w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-z-index:5;--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:-40px;--awb-spacing-left-large:-200px;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:-200px;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-motion-effects=\"[{&quot;type&quot;:&quot;infinite&quot;,&quot;infinite_animation&quot;:&quot;float&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element sm-text-align-right fusion-no-medium-visibility\" style=\"--awb-margin-top-small:-0px;--awb-margin-right-small:20px;--awb-margin-left-small:20px;--awb-max-width:200px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none small-floating-icon\"><img decoding=\"async\" width=\"201\" height=\"300\" title=\"new-icon-man-no-margin-300\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/new-icon-man-no-margin-300.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/09\/new-icon-man-no-margin-300-201x300.webp\" alt class=\"lazyload img-responsive wp-image-125810\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27448%27%20viewBox%3D%270%200%20300%20448%27%3E%3Crect%20width%3D%27300%27%20height%3D%27448%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/new-icon-man-no-margin-300-200x299.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/new-icon-man-no-margin-300.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 201px\" \/><\/span><\/div><\/div><\/div><\/div><\/header><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-margin-top:40px;--awb-margin-bottom:80px;--awb-margin-bottom-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-padding-right-small:0px;--awb-padding-bottom-small:0px;--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0.06 * calc( 100% - 20px ) );--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:calc( 0 * calc( 100% - 20px ) );--awb-spacing-left-small:calc( 0 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two block_separator\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left awb-gradient-text fusion-responsive-typography-calculated\" style=\"margin:0;background-color:var(--awb-color8);background-image:linear-gradient(89deg, var(--awb-color8) 0%,var(--awb-color4) 70%);--fontSize:50;line-height:1.2;\">Trading, Engineering, Data Science.<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-margin-bottom:40px;--awb-margin-bottom-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right-small:0px;--awb-padding-bottom-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:100px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0.1 * calc( 100% - 20px ) );--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:0px;\"><p><strong>Our approach to programmatic brings together programmatic trading, data engineering, and the application of data science to deliver true multi-moment digital marketing maturity.<\/strong><\/p>\n<p><strong>Our Programmatic teams are made up of:<\/strong><\/p>\n<ul>\n<li>Programmatic traders, who are experts in campaign management and optimization.<\/li>\n<li>Data engineers, who connect and build ad tech architectures that enable the most advanced forms of execution.<\/li>\n<li>Data scientists, who work with our programmatic traders and use machine learning to deliver insights, predictions and recommendations that would be impossible for a human alone to achieve.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:12px;--awb-padding-top-small:0px;--awb-padding-bottom-small:0px;--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:100px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/trading-engineering-600x400.jpg\" data-bg=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/trading-engineering-600x400.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder\" aria-label=\"trading-engineering\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27400%27%20viewBox%3D%270%200%20600%20400%27%3E%3Crect%20width%3D%27600%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:80px;--awb-padding-bottom:40px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-right-small:0px;--awb-padding-bottom-small:0px;--awb-padding-left-small:0px;--awb-background-image:linear-gradient(167deg, #001994 0%,#f7026a 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:49%;--awb-margin-top-large:0px;--awb-spacing-right-large:100px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0.1 * calc( 100% - 20px ) );--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-margin-bottom-small:20px;--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:40px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:500;margin:0;--fontSize:20;line-height:1.2;\">Achieve measurable results from programmatic<\/h3><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:var(--awb-color1);\"><p><strong>The present-day path users take is intricate and disjointed, with multiple touchpoints across different channels, making attribution and measurement challenging.<\/strong><\/p>\n<p>Support implementing accurate measurement and attribution to enable you to:<\/p>\n<ul>\n<li>Monitor the full-funnel journey of every user.<\/li>\n<li>Accurately assign value to each display action.<\/li>\n<li>Drive business growth.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top-small:0px;--awb-padding-bottom-small:0px;--awb-padding-left-small:0px;--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:100px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/measurable-results-from-programmatic-600x376.webp\" data-bg=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/measurable-results-from-programmatic-600x376.webp\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder\" aria-label=\"measurable results from programmatic\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27376%27%20viewBox%3D%270%200%20600%20376%27%3E%3Crect%20width%3D%27600%27%20height%3D%27376%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:80px;--awb-padding-bottom:40px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-right-small:0px;--awb-padding-bottom-small:0px;--awb-padding-left-small:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top-small:40px;--awb-bg-position:center top;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:100px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0.1 * calc( 100% - 20px ) );--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:4;--awb-spacing-right-small:10px;--awb-margin-bottom-small:0px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/every-business-600x376.webp\" data-bg=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/every-business-600x376.webp\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder\" aria-label=\"every business\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27376%27%20viewBox%3D%270%200%20600%20376%27%3E%3Crect%20width%3D%27600%27%20height%3D%27376%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left-medium:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:40px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:40px;--awb-spacing-left-large:100px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:calc( 0.1 * calc( 100% - 20px ) );--awb-width-small:100%;--awb-order-small:3;--awb-margin-top-small:0px;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-margin-bottom-small:0px;--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:500;margin:0;--fontSize:20;line-height:1.2;\">Get custom bidding algorithms tailored to you<\/h3><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-color:var(--awb-color1);\"><p><strong>Every business is different, and your programmatic should be unique.<\/strong><\/p>\n<p>Create custom bidding algorithms to support unique business needs.<\/p>\n<p>Our best-in-class custom algorithms are built into your Google Marketing Platform (GMP) stack for full ownership of data and tech.<br \/>\nIn our experience, custom algorithms outperformed standard bidding strategies by an average of 20-40%.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-right-small:5%;--awb-padding-left-small:5%;--awb-margin-top:40px;--awb-margin-bottom:80px;--awb-margin-bottom-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0.06 * calc( 100% - 20px ) );--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:calc( 0 * calc( 100% - 20px ) );--awb-spacing-left-small:calc( 0 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two block_separator\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left awb-gradient-text fusion-responsive-typography-calculated\" style=\"margin:0;background-color:var(--awb-color8);background-image:linear-gradient(93deg, var(--awb-color8) 0%,var(--awb-color4) 12%);--fontSize:50;line-height:1.2;\">Key partnerships<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-margin-bottom:40px;--awb-margin-bottom-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-bottom-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:100px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0.1 * calc( 100% - 20px ) );--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p><strong>We are the first and only agency in Europe to be both GMP (Google Marketing Platform) and GCP (Google Cloud Platform) Certified and Reseller. <\/strong><\/p>\n<p>Our key differentiating factor as a GMP reseller for DV 360, CM 360 (and SA 360) is our full transparency in costs and fee structure making sure your budget goes to media buying. Our GMP reseller model is created to help you with what you need in your organization. This could be full programmatic media buying by Artefact, a hybrid system where we work together or a self-service model where we support you with training, support and innovation.<\/p>\n<p>We&#8217;ve accomplished this by uniting digital marketing experts and engineers in a single space.<\/p>\n<p>This empowers us to provide cutting-edge use cases and programmatic advertising that require expertise in both fields.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top-small:0px;--awb-padding-bottom-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:100px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/key-partnerships-600x400.webp\" data-bg=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/key-partnerships-600x400.webp\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder\" aria-label=\"key partnerships\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27400%27%20viewBox%3D%270%200%20600%20400%27%3E%3Crect%20width%3D%27600%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:80px;--awb-padding-bottom:40px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-right-small:5%;--awb-padding-left-small:5%;--awb-background-image:linear-gradient(167deg, #001994 0%,#f7026a 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-padding-right-small:0px;--awb-padding-bottom-small:0px;--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two block_separator_white\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:80px;--awb-margin-bottom-small:40px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:50;line-height:1.2;\">Programmatic Case Studies<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:30px;--awb-padding-bottom:40px;--awb-padding-left:30px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-between fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:30px;--awb-margin-bottom:54px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"149\" height=\"54\" alt=\"Hertz\" title=\"hertz logo\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27149%27%20height%3D%2754%27%20viewBox%3D%270%200%20149%2054%27%3E%3Crect%20width%3D%27149%27%20height%3D%2754%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/hertz-logo.webp\" class=\"lazyload img-responsive wp-image-114395\"\/><\/span><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p><b>Use case: Win the UK for Hertz with Demand Generation Strategies.<\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-content-alignment:left;--awb-margin-bottom:40px;\"><p><b>Problems<\/b><br \/>\nHertz wanted to use programmatic to increase Brand Awareness and Share of search in the UK. Coming from a historical background of investment focused on performance campaigns, the Brand wanted to demonstrate the incremental value of Demand Generation Campaigns to key stakeholders.<\/p>\n<p><b>Solution<\/b><br \/>\nUse of Upper Funnel tactics to improve Brand Awareness through high reach and frequency on key demographics. This was done through YouTube, Connected TV and Audio Campaigns, using premium placements to maximize frequency and visibility, reinforcing the brand message to key segments.<\/p>\n<p>Use of Mid Funnel tactics to increase Brand Consideration and boost site traffic through YouTube and Native ads, using high-quality placements to improve brand notoriety.<\/p>\n<p><b>Results<\/b><br \/>\n+8.1% absolute lift (+300% higher than benchmark) for Brand Awareness.<br \/>\n+31% \u201cHertz\u201d search keyword relative lift.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"515\" height=\"495\" alt=\"Hertz\" title=\"hertz image\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/hertz-image-2.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/hertz-image-2.webp\" class=\"lazyload img-responsive wp-image-114481\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27515%27%20height%3D%27495%27%20viewBox%3D%270%200%20515%20495%27%3E%3Crect%20width%3D%27515%27%20height%3D%27495%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/hertz-image-2-200x192.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/hertz-image-2-400x384.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/hertz-image-2.webp 515w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 515px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-padding-right:30px;--awb-padding-bottom:40px;--awb-padding-left:30px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-between fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"526\" height=\"120\" alt=\"Rainbow Six Ubisoft\" title=\"group 23\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/group-23.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/group-23.webp\" class=\"lazyload img-responsive wp-image-114480\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27526%27%20height%3D%27120%27%20viewBox%3D%270%200%20526%20120%27%3E%3Crect%20width%3D%27526%27%20height%3D%27120%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/group-23-200x46.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/group-23-400x91.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/group-23.webp 526w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 526px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p><strong>Use case: Increase the consideration level of a major game through the activation of an always-on strategy.<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-content-alignment:left;--awb-margin-bottom:40px;\"><p>How a test protocol based on BLS allowed us to assess the positive impact of always-on.<\/p>\n<p><strong>Context<\/strong><br \/>\nRainbow Six Siege, one of Ubisoft&#8217;s historical and most valuable games, has major new competitors, such as Call of Duty Warzone. In order to increase its consideration level, we developed an Always-On strategy on YouTube in addition to usual Pulse Points.<\/p>\n<p><strong>Challenge<\/strong><br \/>\nDetermine if being exposed to a long term YouTube campaign in addition to Pulse Points has a positive impact on memorisation and consideration.<\/p>\n<p><strong>Solution<\/strong><br \/>\nDevelop a proper test protocol by comparing the same strategies in terms of audiences: if the Baseline Positive Answers evolution was positive, we would assume that always-on acquisition has a positive impact on consideration.<\/p>\n<p><strong>Results<\/strong><br \/>\n+16% Brand Awareness &amp; +52% Consideration lift at -78% cost per lifted users.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"413\" height=\"495\" alt=\"Test Protocol\" title=\"ubisoft image\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/ubisoft-image.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/ubisoft-image.webp\" class=\"lazyload img-responsive wp-image-114485\" 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style=\"--awb-padding-right-medium:0px;--awb-padding-right-small:0px;--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:60px;--awb-spacing-left-large:10px;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two block_separator\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left awb-gradient-text fusion-responsive-typography-calculated\" style=\"margin:0;background-color:var(--awb-color8);background-image:linear-gradient(91deg, var(--awb-color8) 0%,var(--awb-color4) 69%);--fontSize:50;line-height:1.2;\">Our expert content about Digital Marketing.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\" id=\"my_grid\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"avada-grid\"><input type=\"hidden\" name=\"avada-grid-read-more-link\" value=\"READ MORE\"\/><input type=\"hidden\" name=\"avada-grid-read-more-text\" value=\"permalink\"\/><input type=\"hidden\" name=\"avada-grid-show-date\" value=\"1\"\/><input type=\"hidden\" name=\"avada-grid-show-excerpt\" value=\"1\"\/><div id=\"grid-container\" class=\"grid-container\"><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Data-AI-Circle-Artefact-x-Google-4.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Amazon Affiliate Networks: The strategic opening of the ecosystem<\/p><p class=\"avada-grid-exceprt\">A strategic 2026 guide to Amazon\u2019s new affiliate ecosystem: how brands, sellers, and publishers can use external networks, extended cookie windows, Amazon Attribution, and AMC...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/amazon-affiliate-networks-the-strategic-opening-of-the-ecosystem\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/amazon-affiliate-networks-the-strategic-opening-of-the-ecosystem\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/amazon-affiliate-networks-the-strategic-opening-of-the-ecosystem\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">12 Mai 2026<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/10\/medical-coding-01-1.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">The Race to Black Friday: Why timing is the new performance metric<\/p><p class=\"avada-grid-exceprt\">Originally coined by Philadelphia police in the 1950s to describe chaotic post-Thanksgiving crowds, \u201cBlack Friday\u201d later gained a positive spin as the day stores turned...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/last-minute-black-friday-black-week-or-better-yet-early-black-november-planning\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/last-minute-black-friday-black-week-or-better-yet-early-black-november-planning\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/last-minute-black-friday-black-week-or-better-yet-early-black-november-planning\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">20 Oktober 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/google-ai-overviews-on-seo-sea.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">What Is the Impact of AI Overviews on SEA and SEO?<\/p><p class=\"avada-grid-exceprt\">Google\u2019s new AI Overviews are changing how users find information online. In a practical case from the Dutch sustainability sector, we explore how this shift...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/what-is-the-impact-of-ai-overviews-on-sea-and-seo\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/what-is-the-impact-of-ai-overviews-on-sea-and-seo\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/what-is-the-impact-of-ai-overviews-on-sea-and-seo\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">09 September 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/DELPHINES-LLMS-ARTICLE.jpg\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">SEO for LLMs: How to rank in Large Language Models<\/p><p class=\"avada-grid-exceprt\">In this article, we explore strategies to optimize your website and brand for LLM visibility and improve your chances of being mentioned in AI-generated answers<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/seo-for-llms-how-to-rank-in-large-language-models\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/seo-for-llms-how-to-rank-in-large-language-models\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/seo-for-llms-how-to-rank-in-large-language-models\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">12 Juni 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/04\/Template-Banner-website-12.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Artefact Benelux debuts in Best Analytics with 4.5 stars in Emerce 100<\/p><p class=\"avada-grid-exceprt\">Artefact Benelux debuts with 4.5 stars in Best Analytics in Emerce 100's list of 2025. Additionally, we've been awarded 4 stars in \u201cBest Digital Marketing...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/artefact-benelux-achieves-4-5-stars-for-best-analytics-marketing-agency-in-emerce100-2025\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/artefact-benelux-achieves-4-5-stars-for-best-analytics-marketing-agency-in-emerce100-2025\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/artefact-benelux-achieves-4-5-stars-for-best-analytics-marketing-agency-in-emerce100-2025\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">22 April 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Template-Banner-website-3-1.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">FOS2025 Recap: Navigating AI in Search and Digital Marketing<\/p><p class=\"avada-grid-exceprt\">FOS2025 Recap: Navigating AI in Search and Digital Marketing<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/friends-of-search-2025-recap-navigating-ai-in-search-and-digital-marketing\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/friends-of-search-2025-recap-navigating-ai-in-search-and-digital-marketing\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/friends-of-search-2025-recap-navigating-ai-in-search-and-digital-marketing\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">18 M\u00e4rz 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Template-Banner-website-10.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Friends of Search 2025 Recap: SEO Takeaways by Artefact<\/p><p class=\"avada-grid-exceprt\">This year the Artefact Benelux SEO-team was attending Friends of Search 2025! This article will cover key SEO findings and strategies shared at the Friends...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/friends-of-search-2025-recap-seo-takeaways\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/friends-of-search-2025-recap-seo-takeaways\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/friends-of-search-2025-recap-seo-takeaways\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">17 M\u00e4rz 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/Article-Bernal-Retail-network.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Four elements to consider when selecting the right retail media network for your advertising efforts<\/p><p class=\"avada-grid-exceprt\">In today\u2019s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/four-elements-to-consider-when-selecting-the-right-retail-media-network-for-your-advertising-efforts\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/four-elements-to-consider-when-selecting-the-right-retail-media-network-for-your-advertising-efforts\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/four-elements-to-consider-when-selecting-the-right-retail-media-network-for-your-advertising-efforts\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">03 September 2024<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/01\/Article-IA-Generative-Site-Web.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">How does generative AI create more personalized marketing?<\/p><p class=\"avada-grid-exceprt\">Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/how-does-generative-ai-create-more-personalized-marketing\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/how-does-generative-ai-create-more-personalized-marketing\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/how-does-generative-ai-create-more-personalized-marketing\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">30 August 2024<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/07\/Blog-article-UK-travel-advertising-ppc-pmax.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Mastering Summer 2024 Travel Advertising: Strategies for Success<\/p><p class=\"avada-grid-exceprt\">At Artefact, we have been helping travel advertising navigate this crucial period for more than 10 years. Summer 2024 is finally around the corner, and...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/mastering-summer-2024-travel-advertising-strategies-for-success\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/mastering-summer-2024-travel-advertising-strategies-for-success\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/mastering-summer-2024-travel-advertising-strategies-for-success\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">17 Juli 2024<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/07\/Article-Social-media.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Full-funnel media setup: Combining paid and organic social media strategies<\/p><p class=\"avada-grid-exceprt\">To achieve full-funnel marketing success, a company must balance both paid and organic media strategies. Each approach has its own strengths and supports the other:...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/full-funnel-media-setup-combining-paid-and-organic-social-media-strategies\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/full-funnel-media-setup-combining-paid-and-organic-social-media-strategies\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/full-funnel-media-setup-combining-paid-and-organic-social-media-strategies\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">03 Juli 2024<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/DALL\u00b7E-2024-05-15-18.51.30-A-visually-engaging-infographic-for-a-technology-article-enhanced-with-captivating-elements-representing-AI-and-digital-innovation.-The-graphic-shoul.webp\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Google I\/O Announcements and What They Mean for the Future of Search<\/p><p class=\"avada-grid-exceprt\">Google I\/O 2024 has set the stage for a new era of search, driven by powerful AI technologies, with the announcement that AI Overviews will...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/google-i-o-announcements-and-what-they-mean-for-the-future-of-search\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/google-i-o-announcements-and-what-they-mean-for-the-future-of-search\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/google-i-o-announcements-and-what-they-mean-for-the-future-of-search\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">15 Mai 2024<\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"avada-grid-loadmore\"><button class=\"avada-load-more\" data-conteiner=\"my_grid\" data-current-page=\"1\" data-per-page=\"12\" data-taxonomy=\"\" data-terms=\"media-services\" data-post-type=\"blog,news\" href=\"#\">LOAD MORE<\/button><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":185,"featured_media":0,"parent":123799,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"class_list":["post-114475","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/pages\/114475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/users\/185"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/comments?post=114475"}],"version-history":[{"count":3,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/pages\/114475\/revisions"}],"predecessor-version":[{"id":316319,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/pages\/114475\/revisions\/316319"}],"up":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/pages\/123799"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=114475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}