	{"id":114521,"date":"2024-06-25T19:05:10","date_gmt":"2024-06-25T18:05:10","guid":{"rendered":"https:\/\/www.artefact.com\/?page_id=114521"},"modified":"2025-02-12T18:19:15","modified_gmt":"2025-02-12T18:19:15","slug":"paid-social","status":"publish","type":"page","link":"https:\/\/www.artefact.com\/de\/offers\/marketing-data-driven\/media-services-and-certifications\/paid-social\/","title":{"rendered":"Bezahlte soziale Medien"},"content":{"rendered":"<p><header class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:right center;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-top-medium:80px;--awb-padding-right-medium:5%;--awb-padding-bottom-medium:40px;--awb-padding-left-medium:5%;--awb-padding-top-small:120px;--awb-padding-right-small:5%;--awb-padding-bottom-small:0px;--awb-padding-left-small:5%;--awb-margin-bottom-small:0px;--awb-min-height:600px;--awb-min-height-medium:calc(65vh);--awb-min-height-small:calc(55vh);--awb-background-color:var(--awb-color4);--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/media-service-top-banner.png\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-align-content-flex-end fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-padding-bottom-medium:0px;--awb-padding-right-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:0px;--awb-width-small:83.333333333333%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:30px;--awb-text-color:var(--awb-color1);\"><p>MEDIA SERVICES<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:40px;--awb-margin-bottom-small:40px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:70;line-height:1;\">Paid Social<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-typography3-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);font-size:1em;--fontSize:20;line-height:1.2;\">Nurture exclusive social media relationships.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-flex-end fusion-no-small-visibility\" style=\"--awb-z-index:2;--awb-padding-left:18px;--awb-padding-top-medium:40px;--awb-padding-right-medium:40px;--awb-padding-bottom-medium:0px;--awb-padding-left-medium:40px;--awb-padding-top-small:0px;--awb-padding-right-small:40px;--awb-padding-bottom-small:0px;--awb-padding-left-small:40px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:120px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-margin-bottom-medium:-40px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:2;--awb-spacing-right-small:0px;--awb-margin-bottom-small:-40px;--awb-spacing-left-small:0px;\" data-motion-effects=\"[{&quot;type&quot;:&quot;infinite&quot;,&quot;infinite_animation_speed&quot;:&quot;1.0&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-between fusion-content-layout-block\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-max-width:300px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"400\" title=\"femme\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/09\/femme-400x400.webp\" alt class=\"lazyload img-responsive wp-image-124990\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271245%27%20height%3D%271245%27%20viewBox%3D%270%200%201245%201245%27%3E%3Crect%20width%3D%271245%27%20height%3D%271245%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme-200x200.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme-400x400.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme-600x600.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme-800x800.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme-1200x1200.webp 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme.webp 1245w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-z-index:5;--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:-40px;--awb-spacing-left-large:-200px;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:-200px;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-motion-effects=\"[{&quot;type&quot;:&quot;infinite&quot;,&quot;infinite_animation&quot;:&quot;float&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element sm-text-align-right fusion-no-medium-visibility\" style=\"--awb-margin-top-small:-0px;--awb-margin-right-small:20px;--awb-margin-left-small:20px;--awb-max-width:200px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none small-floating-icon\"><img decoding=\"async\" width=\"201\" height=\"300\" title=\"new-icon-man-no-margin-300\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/new-icon-man-no-margin-300.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/09\/new-icon-man-no-margin-300-201x300.webp\" alt class=\"lazyload img-responsive wp-image-125810\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27448%27%20viewBox%3D%270%200%20300%20448%27%3E%3Crect%20width%3D%27300%27%20height%3D%27448%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/new-icon-man-no-margin-300-200x299.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/new-icon-man-no-margin-300.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 201px\" \/><\/span><\/div><\/div><\/div><\/div><\/header><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-margin-top:40px;--awb-margin-bottom:80px;--awb-margin-bottom-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-padding-right-small:0px;--awb-padding-bottom-small:0px;--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two block_separator\" style=\"--awb-margin-bottom-small:40px;\"><h2 class=\"fusion-title-heading title-heading-left awb-gradient-text fusion-responsive-typography-calculated\" style=\"margin:0;background-color:var(--awb-color8);background-image:linear-gradient(91deg, var(--awb-color8) 0%,var(--awb-color4) 7%);--fontSize:50;line-height:1.2;\">Partnership<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-margin-bottom:40px;--awb-margin-bottom-medium:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right-small:0px;--awb-padding-bottom-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:100px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0.05 * calc( 100% - 20px ) );--awb-margin-bottom-medium:40px;--awb-spacing-left-medium:calc( 0.05 * calc( 100% - 20px ) );--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-margin-bottom-small:19px;--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><strong>We maintain a strong alliance with major social platforms worldwide such as Meta, LinkedIn, TikTok and more.<\/strong><\/p>\n<ul>\n<li>We receive support at regional and local market levels.<\/li>\n<li>Gain access to new formats\/BETAS and measurement tools ahead of their release to the broader advertiser community.<\/li>\n<\/ul>\n<p>Our clients benefit from early adoption of innovative features, ensuring their campaigns are always at the forefront of social media advertising. This strategic advantage allows for more precise targeting and enhanced performance metrics, driving superior results.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-padding-top-small:0px;--awb-padding-bottom-small:0px;--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:100px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/Partnership-1-600x349.jpg\" data-bg=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/Partnership-1-600x349.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder\" aria-label=\"Partnership\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27349%27%20viewBox%3D%270%200%20600%20349%27%3E%3Crect%20width%3D%27600%27%20height%3D%27349%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:80px;--awb-padding-bottom:40px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-right-small:0px;--awb-padding-bottom-small:0px;--awb-padding-left-small:0px;--awb-background-image:linear-gradient(167deg, #001994 0%,#f7026a 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:60px;--awb-spacing-right-large:100px;--awb-margin-bottom-large:60px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0.1 * calc( 100% - 20px ) );--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-margin-bottom-small:21px;--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:40px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:500;margin:0;--fontSize:20;line-height:1.2;\">Improve business outcomes with incrementality testing<\/h3><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:var(--awb-color1);\"><ul>\n<li>We operate with remarkable agility, constantly testing and refining campaign setup, creative and audience signals.<\/li>\n<li>Use geo-experiments combined with machine learning to justify paid social investment.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top-small:0px;--awb-padding-bottom-small:0px;--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:100px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:calc( 0.1 * calc( 100% - 20px ) );--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/improve-business-600x400.jpg\" data-bg=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/improve-business-600x400.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder\" aria-label=\"improve-business\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27400%27%20viewBox%3D%270%200%20600%20400%27%3E%3Crect%20width%3D%27600%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-right:80px;--awb-padding-bottom:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-top-small:41px;--awb-padding-right-small:0px;--awb-padding-bottom-small:0px;--awb-padding-left-small:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top-small:41px;--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:40px;--awb-spacing-right-large:100px;--awb-margin-bottom-large:40px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0.1 * calc( 100% - 20px ) );--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:4;--awb-spacing-right-small:10px;--awb-margin-bottom-small:0px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/boost-reach-600x336.jpg\" data-bg=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/boost-reach-600x336.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder\" aria-label=\"boost-reach\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27336%27%20viewBox%3D%270%200%20600%20336%27%3E%3Crect%20width%3D%27600%27%20height%3D%27336%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:100px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:calc( 0.1 * calc( 100% - 20px ) );--awb-width-small:100%;--awb-order-small:3;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:500;margin:0;--fontSize:20;line-height:1.2;\">Boost reach and revenue with data-driven methods<\/h3><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-color:var(--awb-color1);\"><p><b>We apply a data-led methodology to amplify paid social. We have data engineers that can access all major platform APIs allowing us to seamlessly integrate and troubleshoot, and develop custom solutions tailored to any needs.<\/b><\/p>\n<ul>\n<li>Our social teams benefit from the proximity of our data science teams to create data-driven solutions that improve traditional social campaigns.<\/li>\n<li>We create bridges between client CDPs to create unique and powerful data-driven targetings that identify and reach the client archetype that is most likely to convert in the short-term.<\/li>\n<li>In addition, our comprehensive reporting and analytics provide clients with real-time performance tracking and in-depth analysis so they can make informed decisions and continually optimize their marketing efforts. We\u2019re always exploring new ways to take our clients&#8217; paid social campaigns to the next level.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:80px;--awb-padding-bottom:40px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-background-image:linear-gradient(167deg, #001994 0%,#f7026a 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-padding-right-small:0px;--awb-padding-bottom-small:0px;--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:60px;--awb-spacing-left-large:10px;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-margin-bottom-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two block_separator_white\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:40px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Paid Social Case Studies<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:30px;--awb-padding-bottom:40px;--awb-padding-left:30px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:30px;--awb-margin-bottom:46px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"259\" height=\"80\" alt=\"Accor Live Limitless\" title=\"accor all logo\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/accor-all-logo.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/accor-all-logo.webp\" class=\"lazyload img-responsive wp-image-114523\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27259%27%20height%3D%2780%27%20viewBox%3D%270%200%20259%2080%27%3E%3Crect%20width%3D%27259%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/accor-all-logo-200x62.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/accor-all-logo.webp 259w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 259px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p><b>Use case: Maximizing user acquisition using Tik Tok Spark Ads app formats.<\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-content-alignment:left;--awb-margin-bottom:40px;\"><p>How ALL took advantage of the diversity of channels to promote its app.<\/p>\n<p><strong>Context<\/strong><br \/>\nAccor, on the recommendation of its agency Artefact, wanted to test TikTok for the promotion of its Accor ALL app in the French market. The app allows you to make reservations in hotels all over the world and manage your loyalty account.<\/p>\n<p><strong>Solution<\/strong><br \/>\nLinking Accor organic account with App ads to benefit from engaging and TikTok friendly assets for paid acquisition.<br \/>\nTargeting a broad and travel-intent audience at a national level through Smart Performance campaign solution.<br \/>\nMeasuring impact and results with MMP deduplicated view across multiple channels activated on the FR market.<br \/>\nIncreasing iOS budget on TikTok to match with Accor core target.<\/p>\n<p><strong>Results<\/strong><br \/>\n-50% cost per app opening vs other Paid Social platforms.<br \/>\n5X more app store openings vs other Paid Social platforms.<br \/>\n2.59 acquisition ROAS.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"515\" height=\"518\" alt=\"Titok\" title=\"tik tok\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/tik-tok.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/tik-tok.webp\" class=\"lazyload img-responsive wp-image-114529\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27515%27%20height%3D%27518%27%20viewBox%3D%270%200%20515%20518%27%3E%3Crect%20width%3D%27515%27%20height%3D%27518%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/tik-tok-200x201.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/tik-tok-400x402.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/tik-tok.webp 515w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 515px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:30px;--awb-padding-bottom:40px;--awb-padding-left:30px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:20px;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"121\" height=\"116\" alt=\"Petit Bateau\" title=\"Logo Petit Bateau\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27121%27%20height%3D%27116%27%20viewBox%3D%270%200%20121%20116%27%3E%3Crect%20width%3D%27121%27%20height%3D%27116%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/petit-bateau-logo.webp\" class=\"lazyload img-responsive wp-image-114526\"\/><\/span><\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p><b>Use case: Incrementality via Search lift.<\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-content-alignment:left;--awb-margin-bottom:40px;\"><p>How to assess Facebook\u2019s advertising impact on Search and Sales?<\/p>\n<p><strong>Challenge<\/strong><br \/>\nIt is always complex to prove the traffic attribution of a channel to justify its importance in a digital strategy. Here, we wanted to concretely assess the direct impact of Paid Social Media on Petit Bateau\u2019s search volumes and sales.<\/p>\n<p><strong>Solution<\/strong><br \/>\nBy activating Facebook Search Lift, we evaluated incremental Search sales generated by paid social campaigns thanks to a 4-step process:<\/p>\n<p>Identifying audiences and business objectives;<br \/>\nSeparating audiences into test and control groups via Facebook;<br \/>\nGenerating Petit Bateau custom Search conversion events;<br \/>\nComparing conversion rates between the 2 groups via Facebook:<br \/>\nPurchase_SEA_channel;<br \/>\nPurchase_SEO_channel.<\/p>\n<p><strong>Results<\/strong><\/p>\n<\/div>\n<div class=\"table-1\" style=\"--awb-margin-bottom:40px;\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><\/th>\n<th align=\"left\">SEM Sessions<\/th>\n<th align=\"left\">SEO Purchase<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\">RTG (50%)<br \/>\nPRG (50%)<\/td>\n<td align=\"left\">+2%<\/td>\n<td align=\"left\">+10%<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">RTG (70%)<br \/>\nPRG (30%)<\/td>\n<td align=\"left\">+6%<\/td>\n<td align=\"left\">+7%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"528\" height=\"504\" alt=\"Petit Bateau\" title=\"petit bateau\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/petit-bateau.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/petit-bateau.webp\" class=\"lazyload img-responsive wp-image-114527\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27528%27%20height%3D%27504%27%20viewBox%3D%270%200%20528%20504%27%3E%3Crect%20width%3D%27528%27%20height%3D%27504%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/petit-bateau-200x191.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/petit-bateau-400x382.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/petit-bateau.webp 528w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 528px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-margin-top:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-padding-right-medium:0px;--awb-padding-right-small:0px;--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:60px;--awb-spacing-left-large:10px;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-margin-bottom-small:21px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two block_separator\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left awb-gradient-text fusion-responsive-typography-calculated\" style=\"margin:0;background-color:var(--awb-color8);background-image:linear-gradient(91deg, var(--awb-color8) 0%,var(--awb-color4) 71%);--fontSize:50;line-height:1.2;\">Our expert content about Digital Marketing.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\" id=\"my_grid\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"avada-grid\"><input type=\"hidden\" name=\"avada-grid-read-more-link\" value=\"READ MORE\"\/><input type=\"hidden\" name=\"avada-grid-read-more-text\" value=\"permalink\"\/><input type=\"hidden\" name=\"avada-grid-show-date\" value=\"1\"\/><input type=\"hidden\" name=\"avada-grid-show-excerpt\" value=\"1\"\/><div id=\"grid-container\" class=\"grid-container\"><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Data-AI-Circle-Artefact-x-Google-4.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Amazon Affiliate Networks: The strategic opening of the ecosystem<\/p><p class=\"avada-grid-exceprt\">A strategic 2026 guide to Amazon\u2019s new affiliate ecosystem: how brands, sellers, and publishers can use external networks, extended cookie windows, Amazon Attribution, and AMC...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/amazon-affiliate-networks-the-strategic-opening-of-the-ecosystem\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/amazon-affiliate-networks-the-strategic-opening-of-the-ecosystem\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/amazon-affiliate-networks-the-strategic-opening-of-the-ecosystem\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">12 Mai 2026<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/10\/medical-coding-01-1.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">The Race to Black Friday: Why timing is the new performance metric<\/p><p class=\"avada-grid-exceprt\">Originally coined by Philadelphia police in the 1950s to describe chaotic post-Thanksgiving crowds, \u201cBlack Friday\u201d later gained a positive spin as the day stores turned...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/last-minute-black-friday-black-week-or-better-yet-early-black-november-planning\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/last-minute-black-friday-black-week-or-better-yet-early-black-november-planning\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/last-minute-black-friday-black-week-or-better-yet-early-black-november-planning\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">20 Oktober 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/google-ai-overviews-on-seo-sea.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">What Is the Impact of AI Overviews on SEA and SEO?<\/p><p class=\"avada-grid-exceprt\">Google\u2019s new AI Overviews are changing how users find information online. In a practical case from the Dutch sustainability sector, we explore how this shift...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/what-is-the-impact-of-ai-overviews-on-sea-and-seo\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/what-is-the-impact-of-ai-overviews-on-sea-and-seo\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/what-is-the-impact-of-ai-overviews-on-sea-and-seo\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">09 September 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/DELPHINES-LLMS-ARTICLE.jpg\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">SEO for LLMs: How to rank in Large Language Models<\/p><p class=\"avada-grid-exceprt\">In this article, we explore strategies to optimize your website and brand for LLM visibility and improve your chances of being mentioned in AI-generated answers<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/seo-for-llms-how-to-rank-in-large-language-models\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/seo-for-llms-how-to-rank-in-large-language-models\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/seo-for-llms-how-to-rank-in-large-language-models\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">12 Juni 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/04\/Template-Banner-website-12.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Artefact Benelux debuts in Best Analytics with 4.5 stars in Emerce 100<\/p><p class=\"avada-grid-exceprt\">Artefact Benelux debuts with 4.5 stars in Best Analytics in Emerce 100's list of 2025. Additionally, we've been awarded 4 stars in \u201cBest Digital Marketing...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/artefact-benelux-achieves-4-5-stars-for-best-analytics-marketing-agency-in-emerce100-2025\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/artefact-benelux-achieves-4-5-stars-for-best-analytics-marketing-agency-in-emerce100-2025\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/artefact-benelux-achieves-4-5-stars-for-best-analytics-marketing-agency-in-emerce100-2025\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">22 April 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Template-Banner-website-3-1.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">FOS2025 Recap: Navigating AI in Search and Digital Marketing<\/p><p class=\"avada-grid-exceprt\">FOS2025 Recap: Navigating AI in Search and Digital Marketing<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/friends-of-search-2025-recap-navigating-ai-in-search-and-digital-marketing\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/friends-of-search-2025-recap-navigating-ai-in-search-and-digital-marketing\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/friends-of-search-2025-recap-navigating-ai-in-search-and-digital-marketing\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">18 M\u00e4rz 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Template-Banner-website-10.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Friends of Search 2025 Recap: SEO Takeaways by Artefact<\/p><p class=\"avada-grid-exceprt\">This year the Artefact Benelux SEO-team was attending Friends of Search 2025! This article will cover key SEO findings and strategies shared at the Friends...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/friends-of-search-2025-recap-seo-takeaways\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/friends-of-search-2025-recap-seo-takeaways\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/friends-of-search-2025-recap-seo-takeaways\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">17 M\u00e4rz 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/Article-Bernal-Retail-network.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Four elements to consider when selecting the right retail media network for your advertising efforts<\/p><p class=\"avada-grid-exceprt\">In today\u2019s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/four-elements-to-consider-when-selecting-the-right-retail-media-network-for-your-advertising-efforts\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/four-elements-to-consider-when-selecting-the-right-retail-media-network-for-your-advertising-efforts\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/four-elements-to-consider-when-selecting-the-right-retail-media-network-for-your-advertising-efforts\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">03 September 2024<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/01\/Article-IA-Generative-Site-Web.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">How does generative AI create more personalized marketing?<\/p><p class=\"avada-grid-exceprt\">Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/how-does-generative-ai-create-more-personalized-marketing\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/how-does-generative-ai-create-more-personalized-marketing\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/how-does-generative-ai-create-more-personalized-marketing\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">30 August 2024<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/07\/Blog-article-UK-travel-advertising-ppc-pmax.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Mastering Summer 2024 Travel Advertising: Strategies for Success<\/p><p class=\"avada-grid-exceprt\">At Artefact, we have been helping travel advertising navigate this crucial period for more than 10 years. Summer 2024 is finally around the corner, and...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/mastering-summer-2024-travel-advertising-strategies-for-success\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/mastering-summer-2024-travel-advertising-strategies-for-success\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/mastering-summer-2024-travel-advertising-strategies-for-success\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">17 Juli 2024<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/07\/Article-Social-media.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Full-funnel media setup: Combining paid and organic social media strategies<\/p><p class=\"avada-grid-exceprt\">To achieve full-funnel marketing success, a company must balance both paid and organic media strategies. Each approach has its own strengths and supports the other:...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/full-funnel-media-setup-combining-paid-and-organic-social-media-strategies\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/full-funnel-media-setup-combining-paid-and-organic-social-media-strategies\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/full-funnel-media-setup-combining-paid-and-organic-social-media-strategies\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">03 Juli 2024<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/DALL\u00b7E-2024-05-15-18.51.30-A-visually-engaging-infographic-for-a-technology-article-enhanced-with-captivating-elements-representing-AI-and-digital-innovation.-The-graphic-shoul.webp\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Google I\/O Announcements and What They Mean for the Future of Search<\/p><p class=\"avada-grid-exceprt\">Google I\/O 2024 has set the stage for a new era of search, driven by powerful AI technologies, with the announcement that AI Overviews will...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/de\/blog\/google-i-o-announcements-and-what-they-mean-for-the-future-of-search\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/de\/blog\/google-i-o-announcements-and-what-they-mean-for-the-future-of-search\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/de\/blog\/google-i-o-announcements-and-what-they-mean-for-the-future-of-search\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">15 Mai 2024<\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"avada-grid-loadmore\"><button class=\"avada-load-more\" data-conteiner=\"my_grid\" data-current-page=\"1\" data-per-page=\"12\" data-taxonomy=\"\" data-terms=\"media-services\" data-post-type=\"blog,news\" href=\"#\">LOAD MORE<\/button><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":185,"featured_media":0,"parent":123799,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"class_list":["post-114521","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/pages\/114521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/users\/185"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/comments?post=114521"}],"version-history":[{"count":3,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/pages\/114521\/revisions"}],"predecessor-version":[{"id":316318,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/pages\/114521\/revisions\/316318"}],"up":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/pages\/123799"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=114521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}