{"id":1013207,"date":"2025-09-30T08:34:10","date_gmt":"2025-09-30T07:34:10","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=ressource-document&#038;p=1013207"},"modified":"2025-09-30T08:34:10","modified_gmt":"2025-09-30T07:34:10","slug":"septembre-news-marketing-in-the-age-of-ai-a-c-suite-guide-to-marketing-measurement-how-conversational-engines-redefine-visibility-transactions-trust-adopt-ai-25-26-nov-many-ceos-on-stage","status":"publish","type":"ressource-document","link":"https:\/\/www.artefact.com\/de\/ressource-document\/septembre-news-marketing-in-the-age-of-ai-a-c-suite-guide-to-marketing-measurement-how-conversational-engines-redefine-visibility-transactions-trust-adopt-ai-25-26-nov-many-ceos-on-stage\/","title":{"rendered":"Neuigkeiten im September | Marketing im Zeitalter von AI | Ein Leitfaden f\u00fcr F\u00fchrungskr\u00e4fte zur Marketingmessung | Wie Dialog-Engines Sichtbarkeit, Transaktionen und Vertrauen neu definieren | Adopt AI 25.\u201326. November: Zahlreiche CEOs auf der B\u00fchne!"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>F\u00fcr die F\u00fchrungsebene war der Druck noch nie so gro\u00df: CMOs m\u00fcssen den Wert jedes ausgegebenen Dollars nachweisen, auch wenn die KI die Regeln des Marketings neu schreibt. Von den Vorstandsetagen bis hin zu den Markenteams \u00fcberdenken die F\u00fchrungskr\u00e4fte, wie die Wirkung gemessen und wie Sichtbarkeit gewonnen werden kann.<\/p>","protected":false},"featured_media":1013208,"parent":0,"template":"","meta":{"_acf_changed":false},"ressource-category":[676],"class_list":["post-1013207","ressource-document","type-ressource-document","status-publish","has-post-thumbnail","hentry","ressource-category-newsletters"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/ressource-document\/1013207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/ressource-document"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/ressource-document"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media\/1013208"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=1013207"}],"wp:term":[{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/ressource-category?post=1013207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}