{"id":88602,"date":"2023-12-21T08:09:52","date_gmt":"2023-12-21T08:09:52","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=ressource-document&#038;p=88602"},"modified":"2025-04-24T14:41:52","modified_gmt":"2025-04-24T13:41:52","slug":"december-news-our-mroi-offer-is-the-winning-combination-of-3-marketing-mix-modeling-incrementality-experiments-attribution-the-key-to-maximizing-marketing-strategy-and-unlocking-roi-growth","status":"publish","type":"ressource-document","link":"https:\/\/www.artefact.com\/de\/ressource-document\/december-news-our-mroi-offer-is-the-winning-combination-of-3-marketing-mix-modeling-incrementality-experiments-attribution-the-key-to-maximizing-marketing-strategy-and-unlocking-roi-growth\/","title":{"rendered":"Dezember News | Unser MROI-Angebot ist die erfolgreiche Kombination von 3 (MMM, Inkrementelle Experimente, Attribution) | Der Schl\u00fcssel zur Maximierung der Marketingstrategie und zur Erschlie\u00dfung von ROI-Wachstum"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Wie k\u00f6nnen Unternehmen ihre Marketing- und Medienbudgets auf verschiedene Regionen, Marken und Kan\u00e4le aufteilen? Den richtigen Mix aus digitalen und Offline-Kan\u00e4len definieren? Kampagnenbudgets kontinuierlich skalieren?<\/p>","protected":false},"featured_media":88603,"parent":0,"template":"","meta":{"_acf_changed":false},"ressource-category":[676],"class_list":["post-88602","ressource-document","type-ressource-document","status-publish","has-post-thumbnail","hentry","ressource-category-newsletters"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/ressource-document\/88602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/ressource-document"}],"about":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/types\/ressource-document"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media\/88603"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/media?parent=88602"}],"wp:term":[{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/www.artefact.com\/de\/wp-json\/wp\/v2\/ressource-category?post=88602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}