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Digital Activation

The best digital marketing strategies don’t just need channel expertise, they mix technology, science and creativity.

We entered the world of digital marketing in 1998. We are now one of the world’s largest independent digital marketing agencies, working with some of the world’s largest brands.

We are present in Europe, Asia and the Middle East and employ more than 700 media experts around the world. We have unrivalled expertise in:

  • Brand strategic planning
  • Digital omni channel orchestration
  • Data driven performance

Artefact provides the best of both worlds: Our digital marketing experts work with best-in-class data scientists and engineers on all projects. We create the most efficient digital strategies for brands, based on data sources that deliver value: performance history, CRM data and business data.

We manage all digital media channels as an interconnected system

SEO – Organic Search

Organic search (SEO) represents the best attempt to bring qualified traffic to websites by answering users’ queries.

Our SEO campaigns encompass all areas, including technical, content and outreach.

Affiliate Marketing

Affiliate Marketing involves working with partners aligned with your audience to promote your product/services to their network.

 It’s one of the most efficient ways for acquiring revenue, sales, leads and (new) customers online.

Paid Social

Paid Social helps brands find new customers based on the things they’re interested in.

We reach the right target with the right asset at the right time by leveraging all the available data-features to adapt to users’ habits.

Tracking / Trafficking

Tracking and trafficking proficiency is the foundation of efficient digital activation.

Dealing with all Tag containers, SDK, apps tracking solutions and Adservers, all with a high level of monitoring.

SEA – Paid Search

Paid Search helps brands strategically driving specific users to websites.

We are pioneering Paid Search strategies by smartly integrating cross-channel signals to allocate budget and optimise ROI.

Display / Programmatic

Programmatic advertising delivers simultaneously creative messaging which effectively engages consumers.

We are combining best-in-class media selection, smart usage of data and impactful formats.

CRM

CRM aims at creating customer loyalty by proactively seeking to build and maintain long-lasting relationships.

Running all major CRM tools, we are tech-agnostic and will assess CRM tech-system unbiasedly

CRM
CREATION AND ADVERTISING

Artefact bridges the gap between creatives and engineers. We combine strategic intelligence, creativity and technology services to offer relevant and innovative concepts to our clients.

 

Technology is the new playground for innovative ideas. We are the digital agency for brands who believe in creativity at every touch point: from the more display, precise targeting and e-commerce activation, to voice apps and large scale head-turning campaigns.

Our digital marketing solutions are fuelled by data and focused on consumers

Statistics prove that Data-driven Customer Marketing drives business growth:

  • Data-activated marketing can boost total sales by 15 to 20%
  • A journey-centric marketing approach can increase revenue by 10%

We understand consumers from a wide array of data sources (e.g. quantitative, qualitative, digital, analogue) to produce digital marketing solutions tailored for people, and better results for our clients.

 

 

DIGITAL MARKETING AT ARTEFACT IS FUELLED BY DATA AND POWERED BY CREATIVITY

At Artefact, we are passionate about crunching and analysing data from all over the digital landscape. It’s simple – without data, there are no consumer insights, and without that, forecasting is impossible. We optimise media performance at each step of the consumer journey. Whether you’re launching new products or want to increase brand loyalty, you need to have a deep understanding of your target audience and be able to anticipate their behaviours in order to build smart and effective media campaigns.

OUR SMART MEDIA DASHBOARDS DEEPEN INSIGHTS AND ACCELERATE DECISION MAKING

MONITORING
Key media and business indicators are displayed at a glance.
Actionable insights accelerate the decision-making process.

INTELLIGENCE
We help marketers know what they should focus on, so they can spend more time designing business strategies.
Our dashboards display six categories of Smart Insights: Product, Brand, Competition, Market, Media, Website.
Insights are developed from decision-making algorithms, based on machine-learning capacities.

EASY TO SET UP AND USE
The setup of the tool is managed by Artefact.
The interface is simple to use and easy to understand.