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Affiliate Marketing

Driving growth with Affiliate Marketing.

The original Performance Marketing discipline is more effective now than ever.

But, Affiliate Marketing isn’t as simple as connecting advertisers with publishers and putting links on sites. In fact, at Artefact, we know it takes skill, time and a good network to execute a successful program.

 

Done right, Affiliate Marketing is one of the most efficient ways of acquiring revenue, sales, leads and customers online.

 

Plus, with the performance-based payment model, you only pay for the results that you want – be it leads, visits, sign-ups, bookings, orders or sales.

How we excel at Affiliate Marketing

FAR-REACHING INTERNATIONAL EXPERIENCE COMBINED WITH EFFICIENT USE OF TECHNOLOGY

We have been developing successful Affiliate Marketing campaigns in over 50 countries since 2004, individually tailored to our advertisers. We are an active member of the BVDW (The German Association for the Digital Economy) in Germany, and, as a proud owner of the respective certification, we’ve committed ourselves to their Code of Conduct.

We have built long-standing and close relationships with key affiliates in almost every vertical, and with major networks such as AWIN and Tradedoubler or CJ and many more. We are cooperating with all established networks for which we are certified as well. AWIN has given us a coveted Agency Award for the fourth year in a row.

Our tracking and reporting tools enable us to implement the latest Affiliate Marketing trends, bringing utmost efficiency via consolidation and automation of routines in our daily business and keeping everything transparent – creating confidence among everyone involved.

HOW WE WORK

At Artefact, we have a unique methodology to our Affiliate Marketing programs. Our full-service approach is built on two pillars: technology and people.

Our tracking technology includes tools to optimise and increase the overall efficiency within the program handling as well as fraud detection.

Affiliate Marketing is a people business, so we’ve built up a strong network of international publishers and networks. We attend networking events and conferences, organise top partner days and have a close relationship with the most relevant publishers in each market. The quality of our partnerships with networks is reflected in a long list of certifications and awards.

The combination of our advanced technology and extensive network lets us offer custom-built and individual Affiliate Marketing strategies to our clients.

We have a “think global, act local” (a “glocal”) approach. We have close partnerships with affiliates and with local, global, public and private affiliate networks. Combined with our international teams, we offer efficient Affiliate Marketing on a local and global scale.

No black box, no hidden fees. We offer maximum transparency and, of course, constantly optimise fraud detection and prevention. Effective account management. We offer 360° practice-oriented account management for your affiliate program. Let us handle everything from network choice and technical advice, to the supervision of the day-to-day business, including action planning and placement negotiations. We will also prepare reports, implement dashboards and monitor KPIs. In addition, we act as a link between you and affiliates and affiliate networks, locally and globally.

OUR STATE-OF-THE-ART TOOLS

Within our Artefact offering we use our tools and features to maximise the efficiency and impact of your programs.

Implementing our Brand control and Typosquatting features tool ensures quality across PPC and affiliate activity. Furthermore, it can detect a variety of fraudulent activities such as brand abuse, brand bidding and ad hijacking, and will notify you through alarms and reports.

Our Feed Manager tool offers customised feeds for different search engines, affiliate networks or price and product comparisons

Artefact Affiliate Analytics, or TripleA, is our tracking, reporting, ad-serving and private network solution tool. This transparency-enabling tool offers real-time data including all relevant KPIs at a glance, combining data from several sources for a consolidated picture in one platform.

Client case – Deutsche Telekom Privatkunden-Vertrieb GmbH

The following case studies demonstrate our successful and long lasting client partnerships. These have been cultivated thanks to our technical expertise and state-of-the-art tools combined with our international footprint, strategic approach and a team of talented and well connected experts.

 

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The Challenge

Since 2007, Artefact has been the supervising affiliate marketing agency of the Deutsche Telekom Privatkunden-Vertrieb GmbH. The main focuses are mobile communications, DSL & internet, television and business customers. In 2013, an adserver was deployed which monitors performance across all online channels. The data generated is analysed and optimised by us.

The Strategy

Our main objective is to maximise sales (contracts, mainly) by increasing the new customer rate. This objective is achieved through the close coordination of performance channels, acquisition and development of partnerships, and close cooperation with our client, networks and partners.

Impact & Key Results

By setting up data-driven partnerships with platforms and publishers, we increased campaign performance by 100% by serving 3.6 billion ad impressions annually Leading to continuous increases in sales and turnover.

 

Client case – Deutsche Lufthansa Group

The Challenge

Deutsche Lufthansa Group is one of the world’s leading airline groups. Each Airline aimed to increase their online bookings with a global strategy while still respecting local specificities.

The Strategy

To increase global online bookings within the affiliate channel, a dedicated roll-out map was set up. Following this plan, 40 markets have been set up in less than a year within 4 different affiliate networks. The SWISS affiliate program is live in 11 countries and has one international program for “rest of the world”.

Impact & Key Results

The centralised management of numerous affiliate marketing campaigns for the Lufthansa Group, combined with our international know-how, led to:

  • Year on year growth of the affiliate programs
  • Increased net value, booking and paxe
  • 10+ years of client trust
  • Successful long term partnerships with affiliates

The internationalisation resulted in about 75,000 connected affiliates