Digital & Data Marketing

Digital marketing cannot perform without advanced data science.

We started as pioneers in the world digital marketing decades ago. Now we lead the way in data-driven marketing transformation

We entered the world of digital marketing in 1998. We are now one of the world’s largest independent digital & data marketing agencies, working with some of world’s largest brands. We are present in Europe, Asia and Middle East and employ more than 700 media experts around the world. We have unrivalled expertise in:

  • Brand strategic planning
  • Multi-channel data driven performance
  • eRetail strategy and media

Artefact provides the best of both worlds: Our digital marketing experts work with top-notch data scientists and engineers on all projects. We create market-leading data-powered marketing strategies.

We manage all digital media channels as an interconnected system

DIGITAL CHANNEL
ACTIVATION

We activate cross-channel methodologies and synergies,

through data-driven consumer journeys.

STRATEGIC PLANNING

We develop data-based strategies sustained by deep-diving in data analytics, consumer insights, and granular consumer segmentation.

 

Our strategic planning department helps our clients understand their consumers: who they are, what their relation to the category is, what they are expecting from brands, and what their media environment is.

 

Our strategic planners are consumer-centric branding experts who bring creative intelligence to all marketing tools: from brand platforms to integrated communications planning, from personae definition to UX workshops, from insight-digging to high-impact campaign ideas.

CREATION AND ADVERTISING

Artefact bridges the gap between creatives and engineers. We combine strategic intelligence, creativity and technology services to offer relevant and innovative concepts to our clients.

 

Technology is the new playground for innovative ideas. We are the digital agency for brands who believe in creativity at every touch point: from the more display, precise targeting and e-commerce activation, to voice apps and large scale head-turning campaigns.

e-RETAIL PERFORMANCE

We offer a complete e-Retail set of services to boost brand sales on e-retailers (including Amazon, CDiscount, Alibaba, Carrefour, and Auchan). We provide tailor-made data consulting, and media to tools services based on cutting-edge proprietary AI technology.

 

More than just a shopping platform, Amazon is a key part of the marketing mix, allowing companies to reach millions of consumers within the same platform and quickly accelerate their e-commerce business.

We bring a new generation of Digital Marketing solutions, fuelled by data with a customer-centric approach

Statistics prove that Data-driven Customer Marketing drives business growth:

  • Data-activated marketing can boost total sales by 15 to 20%
  • A journey-centric marketing approach can increase revenue by 10%
  • Using data to drive marketing decisions can increase productivity by 20%

We understand consumers from a wide array of data sources (e.g. quantitative, qualitative, digital, analogue) to produce digital marketing solutions tailored for people, and better results for our clients.

DIGITAL MARKETING AT ARTEFACT IS FUELLED BY DATA AND POWERED BY CREATIVITY

At Artefact, we are passionate about developing powerful AI algorithms to crunch and analyse data from all over the digital landscape.

It’s simple – if there is no data, there is no comprehension of consumer insights and no prediction of demand. We optimise your media performances at each step of the consumer journey.

Whether you’re launching new products or want to increase brand loyalty, you need to have a deep understanding of your target audiences and anticipate their behaviours in order to build smart and effective media campaigns.

OUR SMART MEDIA DASHBOARDS DEEPEN INSIGHTS AND ACCELERATE DECISIONS

MONITORING
Key Media and Business Indicators, displayed at a glance.
Actionable insights to accelerate decision-making process.

INTELLIGENCE
6 categories of Smarts Insights: Product, Brand, Competition, Market, Media, Website.
Developed from decision-making algorithms, based on machine-learning capacities.
We help marketers know what they should focus on, so they can spend more time designing business strategies.

EASY TO SET UP AND USE
The set-up of the tool is managed by Artefact.
The interface is designed from top to bottom for simplicity.