eRetail Performance: launch, grow and monitor your business on e-retail platforms.
A complete e-Retail offer to boost your growth: tailor-made data consulting, media and tools services
We offer a complete suite of e-Retail services to boost your sales on all e-retail platforms (Amazon, but also other shopping platforms like CDiscount, Lazada, JD, T-Mall, Shopping Action, Carrefour etc.) from tailor-made data consulting, media to tools services based on cutting-edge proprietary AI technology.
More than just shopping platforms, e-retailers have become a key part of the marketing mix, allowing companies to reach millions of internet users within the same platform, build their brands and quickly accelerate their e-commerce businesses.
Multiple challenges need to be tackled to succeed on e-Retailers’ platforms:
- What’s the right business model for me and how can I quickly launch my account?
- How do I boost my visibility when a potential customers are looking for my products?
- How do I make the most out of advertising campaigns on these e-Retail platforms?
- How do I efficiently monitor my business or my competitors’ activity to make better decision?
STRATEGY – We help companies to understand e-retail business opportunities and challenges– Category opportunity: We gather category insights (competition, assortment, pricing range, services, media investment etc.) to identify the e-retail business opportunity for your brand and build detailed benefit case.
– Brand audit and organization: We audit your brand maturity on e-retail (organization, business, process, people, tools), provide you with category benchmark and build a dedicated action plan to develop e-retail business.
– Business intelligence: We leverage data to solve business challenges around e-retail : sales forecast, price sensitivity, sentiment analysis etc.
ACCELERATION – We leverage our business and data expertise to develop your maturity and business on e-retailers– Category turnaround: We audit your account to find optimisation opportunities and build step-by-step action plans to increase market share within a few weeks on main actionable pillars (assortment, supply, media etc.).
– e-Retail academy: We create tailor-made training programs (eLeaning, workshop, case studies..) to acculturate both operational and C-level team to e-retail challenges and best practices.
– e-Retail internalization: We support your teams to manage operationally e-retail activity – from negotiation or assortment definition to marketing channel activation and measurement.
PERFORMANCE – We boost your sales through a best-in-class management of your account– Best-in-class product pages and stores: We design the most efficient assets (brand pages, stores) to use e-retailers as one of your brand showcases.
– Product feed management: We map your product data, create advanced and automated product feed and push them to the adapted e-retail platform / marketing channel.
– Retail media activation: We activate retail search and display advertising solutions (Amazon, Criteo, C-Discount etc.) leveraging our data-driven budget setting methods and optimisation methodology to get the most of your investment.
The Artefact Retail Suite SaaS Platform helps you control, manage and increase your revenue on e-retailers
We offer a full business and e-commerce view combined with a unified retail media report.
We provide alerting features and IA recommendations to ease decision-making process.
We fine tune the tool structure and metrics, taking into account your brand specifications (e.g. category structure and filters).