{"id":22005,"date":"2020-05-05T10:38:00","date_gmt":"2020-05-05T09:38:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=22005"},"modified":"2025-09-04T14:03:20","modified_gmt":"2025-09-04T13:03:20","slug":"seo-news-may-2020","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/es\/blog\/seo-news-may-2020\/","title":{"rendered":"Actualit\u00e9s SEO - Mai 2020"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Autor<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/02\/Olivier-Perbet-.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Olivier Perbet<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\"><p>RESPONSABLE DEL POLO SEO CHEZ ARTEFACT<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">1 - Noticias de Google<\/h2><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Los Core Web Vitals se imponen en Search Console<\/h3><\/div><div class=\"fusion-text fusion-text-2\"><p>El informe de velocidad del sitio en Search Console se denomina Web Vitals \/ Signaux Web Essentiels y se centra en 3 KPI : LCP, FID, CLS<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/core-web-vitals-report-replaces-speed-report-in-google-search-console-what-you-need-to-know-335225\" target=\"_blank\" rel=\"noopener\">https:\/\/searchengineland.com\/core-web-vitals-report-replaces-speed-report-in-google-search-console-what-you-need-to-know-335225<\/a><\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/webmasters\/answer\/9205520<\/a><\/p>\n<p>Los tres KPI que Google ha puesto en marcha este a\u00f1o est\u00e1n relacionados con la experiencia del usuario.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Le LCP indique le d\u00e9lai avant l'affichage du premier \u00e9l\u00e9ment visuel<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Le FID indique la latence d'interactivit\u00e9 du site<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Le CLS mesure la stabilit\u00e9 visuelle d'une page : si des \u00e9l\u00e9ments se d\u00e9placent avant la fin du chargement.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\"><p>Estos tres KPI se muestran en Search Console, en el informe Signaux Web Essentiels y se integran en PageSpeed Insights \/ LightHouse. Su clasificaci\u00f3n en Lento \/ Medio \/ R\u00e1pido se detalla en la documentaci\u00f3n de Google (2e enlace).<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">La vitesse et l'UX seront-ils des facteurs de positionnement en SEO ?<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>Google anuncia que los 3 KPIs de Rendimiento Web ser\u00e1n factores de posicionamiento.<\/p>\n<p><a href=\"https:\/\/www.artefact.com\/es\/news\/la-vitesse-et-lux-impactent-elles-le-seo\/\">https:\/\/www.artefact.com\/news\/la-vitesse-et-lux-impactent-elles-le-seo\/<\/a><\/p>\n<p><a href=\"https:\/\/webmaster-fr.googleblog.com\/2020\/06\/evaluating-page-experience.html\" target=\"_blank\" rel=\"noopener\">https:\/\/webmaster-fr.googleblog.com\/2020\/06\/evaluating-page-experience.html<\/a><\/p>\n<p>\u201cPronto tendremos en cuenta la convivialidad de las p\u00e1ginas entre las cientos de se\u00f1ales utilizadas por Google para clasificar los resultados de b\u00fasqueda\u201d. Desde este anuncio de Google se han publicado multitud de art\u00edculos en los que se afirma sin rodeos que \u201cLa experiencia del usuario es un nuevo factor de posicionamiento para Google\u201d. Seg\u00fan los hechos, los Core Web Vitals (tres KPIs de UX) se sumar\u00e1n a los factores de posicionamiento \u201cExperiencia de p\u00e1gina\u201d (Compatibilidad m\u00f3vil, HTTPS), cuyo peso es \u00ednfimo, y esto ser\u00e1 en 2021.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Le CrUX \u00e9volue et propose un dashboard de 10 KPIs<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p><a href=\"https:\/\/twitter.com\/ChromeUXReport\/status\/1265852602299842564\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/ChromeUXReport\/status\/1265852602299842564<\/a><\/p>\n<p>CrUX es la base de datos de los KPI de velocidad de los sitios web consultados por los internautas en Chrome. Permite obtener datos precisos y en tiempo real. Google permite un acceso simplificado a los datos de un sitio a trav\u00e9s de una plantilla de panel de control Data Studio, creada para la ocasi\u00f3n con Web Vitals.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">2 - Actualidad del SEO<\/h2><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Le Google Podcast manager remonte des donn\u00e9es analytics sur l'audience.<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p><a href=\"https:\/\/techcrunch.com\/2020\/05\/05\/google-podcasts-finally-gets-listener-analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/techcrunch.com\/2020\/05\/05\/google-podcasts-finally-gets-listener-analytics\/<\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Google Maps indicar\u00e1 en breve la accesibilidad de los lugares con sillas giratorias<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p><a href=\"https:\/\/www.phonandroid.com\/google-maps-indique-desormais-lieux-acces-handicapes.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.phonandroid.com\/google-maps-indique-desormais-lieux-acces-handicapes.html<\/a><\/p>\n<p>D'abord dans les march\u00e9s anglophones. Le reste des pays suivra.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">La importancia de la AI en los resultados de Bing<\/h3><\/div><div class=\"fusion-text fusion-text-8\"><p><a href=\"https:\/\/blogs.bing.com\/search\/2020_05\/AI-at-Scale-in-Bing\" target=\"_blank\" rel=\"noopener\">https:\/\/blogs.bing.com\/search\/2020_05\/AI-at-Scale-in-Bing<\/a><\/p>\n<p>Bing presenta a menudo las evoluciones de su algoritmo y su parte de IA. La novedad m\u00e1s destacada es la presentaci\u00f3n de las Posiciones 0 en las SERPs: ante una pregunta binaria, Bing propone un resultado y una respuesta transmitida (OUI o NON).<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Seis a\u00f1os despu\u00e9s de su lanzamiento, Qwant no era m\u00e1s que un prototipo.<\/h3><\/div><div class=\"fusion-text fusion-text-9\"><p><a href=\"https:\/\/www.nextinpact.com\/news\/108986-six-ans-apres-son-lancement-qwant-netait-quun-prototype-selon-dinum.htm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nextinpact.com\/news\/108986-six-ans-apres-son-lancement-qwant-netait-quun-prototype-selon-dinum.htm<\/a><\/p>\n<p>Una auditor\u00eda de un organismo p\u00fablico en 2019 y las investigaciones independientes de NextInpact demuestran que Qwant es muy deficiente: sus resultados son mayoritariamente emitidos por Bing en lugar de por un \u00edndice aut\u00f3nomo, y est\u00e1n muy poco actualizados. Le moteur \u00e9quipe par d\u00e9faut tous les ordinateurs de l'administration fran\u00e7aise.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra todas las novedades sobre SEO de la primavera de 2020: UX y SEO, Core Web Vitals\u2026<\/p>","protected":false},"featured_media":63602,"parent":0,"template":"","meta":{"_acf_changed":false},"blog-category":[],"blog-language":[],"class_list":["post-22005","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/blog\/22005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/63602"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=22005"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/blog-category?post=22005"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/blog-language?post=22005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}