{"id":862649,"date":"2025-08-13T17:49:43","date_gmt":"2025-08-13T16:49:43","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=862649"},"modified":"2025-09-09T17:31:47","modified_gmt":"2025-09-09T16:31:47","slug":"from-retail-cost-to-competitive-advantage-9-metrics-that-drive-loyalty","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/es\/blog\/from-retail-cost-to-competitive-advantage-9-metrics-that-drive-loyalty\/","title":{"rendered":"Del coste minorista a la ventaja competitiva: 9 m\u00e9tricas que impulsan la fidelidad"},"content":{"rendered":"<p><strong>Los minoristas est\u00e1n sentados sobre una mina de oro de clientes data<\/strong>, pero, con demasiada frecuencia, se trata como un coste en lugar de como un activo estrat\u00e9gico. Los minoristas que aprovechan los conocimientos de los clientes data superan a sus competidores en:<\/p>\n<ul>\n<li>85% en crecimiento de ventas<\/li>\n<li>25% en margen bruto<\/li>\n<\/ul>\n<p>El secreto es\u00a0<strong>un Ecosistema de Clientes Data (CDE), un sistema conectado que convierte la data fragmentada en informaci\u00f3n que impulsa los ingresos<\/strong>.<\/p>\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>\u00bfQu\u00e9 es un ecosistema de clientes Data (CDE)?<\/b><\/h2>\n<p>Un CDE capta, conecta y activa la data del cliente en toda la empresa, convirtiendo la data fragmentada en informaci\u00f3n procesable que impulsa los ingresos.<\/p>\n<ol>\n<li><b>Capture<\/b>: Recopile data de clientes de todos los canales, incluidas las interacciones en l\u00ednea, en tienda, CRM y de servicio.<\/li>\n<li><b>Conecte<\/b>: Unifique data en una \u00fanica vista del cliente para permitir una visi\u00f3n precisa y la personalizaci\u00f3n.<\/li>\n<li><b>Active<\/b>: Utilice el data para ofrecer campa\u00f1as espec\u00edficas, experiencias m\u00e1s inteligentes y una mayor fidelidad de los clientes.<\/li>\n<\/ol>\n<div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\">\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\">9 M\u00e9tricas clave del comercio minorista mejoradas por un entorno Data para el cliente<\/h2>\n<p>Un s\u00f3lido Ecosistema de Clientes Data (CDE) impulsa mejoras cuantificables en las m\u00e9tricas que impulsan el crecimiento, la fidelidad y la rentabilidad del sector minorista. Los 9 KPI con impacto medible incluyen:<\/p>\n<\/div>\n<div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\">\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>1. Coste de adquisici\u00f3n de clientes (CAC)<\/b><\/h3>\n<\/div>\n<div class=\"fusion-text fusion-text-5\">\n<p><b>Definici\u00f3n<\/b>: gasto en marketing y ventas por cliente nuevo.<\/p>\n<p><b>Mejora con un cliente Data Ecosistema<\/b>: Un CDE permite realizar campa\u00f1as precisas targeting y personalizadas, utilizando los clientes existentes data .Reduce el gasto in\u00fatil y recorta el CAC hasta en 50%.<\/p>\n<p><span class=\"fusion-imageframe imageframe-none imageframe-9 hover-type-none\"><img decoding=\"async\" class=\"img-responsive wp-image-862789 lazyautosizes lazyloaded aligncenter\" title=\"Infograf\u00eda - Definici\u00f3n del coste de adquisici\u00f3n de clientes\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost.jpg 900w\" alt=\"Infographic - Definition of the Customer Acquisition Cost\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/p>\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>2. Tasa de abandono de carritos<\/b><\/h3>\n<p><b>Definici\u00f3n<\/b>: el porcentaje de compradores que abandonan despu\u00e9s de a\u00f1adir art\u00edculos a la cesta.<\/p>\n<p><b>Mejora con un cliente Data Ecosistema<\/b>: Un CDE permite reconocer a los compradores, agilizar el proceso de pago y establecer un compromiso personalizado para recuperar los carritos abandonados. La media de abandono de carritos en l\u00ednea es del 87,4%.<\/p>\n<p><span class=\"fusion-imageframe imageframe-none imageframe-10 hover-type-none\"><img decoding=\"async\" class=\"img-responsive wp-image-862788 lazyautosizes lazyloaded aligncenter\" title=\"Infograf\u00eda - Definici\u00f3n de la tasa de abandono de carritos\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate.jpg 900w\" alt=\"Infographic - Definition of the Cart Abandonment Rate\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/p>\n<\/div>\n<div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three\">\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>3. Tasa de adici\u00f3n al carro (ATC)<\/b><\/h3>\n<p><b>Definici\u00f3n<\/b>: la proporci\u00f3n de sesiones con al menos un art\u00edculo a\u00f1adido a la cesta.<\/p>\n<p><b>Mejora con un cliente Data Ecosistema<\/b>: Un CDE utiliza el comportamiento y las preferencias del cliente para mostrarle el producto m\u00e1s relevante, mejorando la personalizaci\u00f3n e impulsando m\u00e1s acciones de a\u00f1adir al carrito.\u00a0<b>Este descubrimiento de productos puede aumentar el ATC hasta 35% de las ventas totales.<\/b><\/p>\n<p><span class=\"fusion-imageframe imageframe-none imageframe-11 hover-type-none\"><img decoding=\"async\" class=\"img-responsive wp-image-862787 lazyautosizes lazyloaded aligncenter\" title=\"Infograf\u00eda - Definici\u00f3n de la tasa Add-to-Cart\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate.jpg 900w\" alt=\"Infographic - Definition of the Add-to-Cart Rate\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/p>\n<\/div>\n<div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-three\">\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>4. Valor medio de pedido (VMP)<\/b><\/h3>\n<p><b>Definici\u00f3n<\/b>: el gasto medio por transacci\u00f3n.<\/p>\n<p><b>Mejora con un cliente Data Ecosistema<\/b>un CDE personaliza las recomendaciones de productos mediante ventas cruzadas y upselling, bas\u00e1ndose en el data del cliente, animando a los compradores a comprar m\u00e1s y a subir de categor\u00eda. Un CDE puede\u00a0<b>Aumentar el AOV hasta en 26%, cuando los clientes se comprometen con recomendaciones de productos personalizadas.<\/b><\/p>\n<p><span class=\"fusion-imageframe imageframe-none imageframe-12 hover-type-none\"><img decoding=\"async\" class=\"img-responsive wp-image-862786 lazyautosizes lazyloaded aligncenter\" title=\"Infograf\u00eda - Definici\u00f3n del valor medio de los pedidos\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value.jpg 900w\" alt=\"Infographic - Definition of the Average Order Value\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/p>\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>5. Tasa de repetici\u00f3n de compra<br \/>\n<\/b><\/h3>\n<p><b>Definici\u00f3n<\/b>: la proporci\u00f3n de clientes que realizan m\u00e1s de una compra.<\/p>\n<p><b>Mejora con un cliente Data Ecosistema<\/b>: Un CDE utiliza el comportamiento y el momento del cliente para activar seguimientos personalizados, ofertas y recompensas que impulsen la repetici\u00f3n de las compras.<\/p>\n<p><span class=\"fusion-imageframe imageframe-none imageframe-13 hover-type-none\"><img decoding=\"async\" class=\"img-responsive wp-image-862781 lazyautosizes lazyloaded aligncenter\" title=\"Infograf\u00eda - Definici\u00f3n de la tasa de repetici\u00f3n de compra\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate.jpg 900w\" alt=\"Infographic - Definition of the Repeat Purchase Rate\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/p>\n<\/div>\n<div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-three\">\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>6. Tasa de abandono de clientes<\/b><\/h3>\n<p><b>Definici\u00f3n<\/b>: el porcentaje de clientes que dejan de comprar\/interactuar.<\/p>\n<p><b>Mejora con un cliente Data Ecosistema<\/b>: Un CDE identifica a los clientes de riesgo detectando se\u00f1ales tempranas como la reducci\u00f3n de la frecuencia de compra o la falta de compromiso. A continuaci\u00f3n, ofrece incentivos personalizados de fidelizaci\u00f3n para retenerlos antes de que abandonen.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive wp-image-862782 lazyautosizes lazyloaded aligncenter\" title=\"Infograf\u00eda - Definici\u00f3n de la tasa de rotaci\u00f3n de clientes\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate.jpg 900w\" alt=\"Infographic - Definition of the Customer Churn Rate\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/p>\n<\/div>\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>7. Valor del ciclo de vida del cliente (CLV)<\/b><\/h3>\n<p><b>Definici\u00f3n<\/b>: los ingresos totales esperados de un cliente a lo largo de la relaci\u00f3n.<\/p>\n<p><b>Mejora con un cliente Data Ecosistema<\/b>: La personalizaci\u00f3n impulsada por el CDE a trav\u00e9s de los conocimientos de toda la vida produce 49% m\u00e1s beneficios y 51% mejor retenci\u00f3n.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive wp-image-862783 lazyautosizes lazyloaded aligncenter\" title=\"Infograf\u00eda - Definici\u00f3n del valor del ciclo de vida del cliente\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value.jpg 900w\" alt=\"Infographic - Definition of the Customer Lifetime Value\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/p>\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>8. Compromiso con el programa de fidelizaci\u00f3n<\/b><\/h3>\n<p><b>Definici\u00f3n<\/b>: el nivel de actividad de los miembros del programa de fidelizaci\u00f3n (canjes, uso, respuestas).<\/p>\n<p><b>Mejora con un cliente Data Ecosistema<\/b>: Un CDE utiliza el data del cliente para personalizar recompensas, ofertas y experiencias que mantengan la relevancia y el atractivo de los programas de fidelizaci\u00f3n. 71% de los consumidores esperan experiencias de fidelizaci\u00f3n personalizadas.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive wp-image-862784 lazyautosizes lazyloaded aligncenter\" title=\"Infograf\u00eda - Definici\u00f3n del compromiso del programa de fidelizaci\u00f3n\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement.jpg 900w\" alt=\"Infographic - Definition of the Loyalty Program Engagement\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/p>\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>9. Servicios de econom\u00eda circular<br \/>\n<\/b><\/h3>\n<p><b>Definici\u00f3n<\/b>actividades como la reparaci\u00f3n, el reacondicionamiento, el intercambio o la reventa vinculadas a la sostenibilidad.<\/p>\n<p><b>Mejora con un cliente Data Ecosistema<\/b>: Un CDE se\u00f1ala a qui\u00e9n ofrecerlos, personaliza los incentivos, impulsa la fidelidad y el valor sostenible.\u00a0<b>64% de los clientes dicen que reparan los art\u00edculos cuando se rompen<\/b>, pero a muchos les cuesta encontrar informaci\u00f3n relevante, una brecha que los minoristas inteligentes pueden cerrar con data; por ejemplo, Currys gener\u00f3 676 millones de libras gracias a este tipo de servicios en 2022-2023.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive wp-image-862785 lazyautosizes lazyloaded aligncenter\" title=\"Infograf\u00eda - Definici\u00f3n de los servicios de la econom\u00eda circular\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services.jpg 900w\" alt=\"Infographic - Definition of the Circular Economy Services\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/p>\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\">Conclusi\u00f3n<\/h2>\n<p>El cliente data no es un coste. Es su activo m\u00e1s infrautilizado.<\/p>\n<p>Todas las m\u00e9tricas de este informe muestran que\u00a0<b>invertir en un ecosistema de clientes Data tiene un impacto empresarial real<\/b>. Desde la captaci\u00f3n y la conversi\u00f3n del carrito hasta la retenci\u00f3n, la fidelizaci\u00f3n y el valor de por vida, los beneficios son claros y mensurables. Un CDE ayuda a los minoristas a moverse m\u00e1s r\u00e1pido, a dirigirse de forma m\u00e1s inteligente y a construir relaciones m\u00e1s s\u00f3lidas con los clientes que perduren.<\/p>\n<p><b>Los minoristas que ignoren esta oportunidad seguir\u00e1n gastando m\u00e1s para obtener menos<\/b>. Perder\u00e1n la oportunidad de convertir los conocimientos en acciones y seguir\u00e1n perdiendo clientes que podr\u00edan haber conservado.<\/p>\n<p>Ganar\u00e1n los que traten al cliente data como una ventaja estrat\u00e9gica.\u00a0<b>Crear\u00e1n experiencias m\u00e1s enriquecedoras, obtendr\u00e1n m\u00e1s valor de cada cliente<\/b>, y construyan una base para el crecimiento sostenible. Har\u00e1n que cada interacci\u00f3n cuente y convertir\u00e1n data en una ventaja competitiva.<\/p>","protected":false},"excerpt":{"rendered":"<p>Los minoristas est\u00e1n sentados sobre una mina de oro de data del cliente, pero con demasiada frecuencia se trata como un coste en lugar de como un activo estrat\u00e9gico. Los minoristas que aprovechan los conocimientos sobre data de los clientes superan a sus competidores en 85% en crecimiento de ventas y 25% en margen bruto.<\/p>","protected":false},"featured_media":862790,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22052,22035],"blog-language":[2991],"class_list":["post-862649","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-retail","blog-category-data-ai-consulting","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/blog\/862649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/862790"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=862649"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/blog-category?post=862649"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/blog-language?post=862649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}