{"id":2285,"date":"2019-11-14T10:40:03","date_gmt":"2019-11-14T10:40:03","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=2285"},"modified":"2024-09-20T17:39:19","modified_gmt":"2024-09-20T16:39:19","slug":"greenpeace-designing-an-algorithm-to-raise-consciousness","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/es\/cases\/greenpeace-designing-an-algorithm-to-raise-consciousness\/","title":{"rendered":"<span class=\"highlight\">GREENPEACE<\/span> Dise\u00f1ar un algoritmo para concienciar"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column leparagraphe\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Reproductor de video de YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/XpxLpef-M5U?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Desaf\u00edo para Greenpeace y <a href=\"https:\/\/www.artefact.com\/es\/\">Artefact<\/a><\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>Al iniciarse la COP23, Greenpeace quiso estimular la concienciaci\u00f3n p\u00fablica sobre la verdad apremiante del cambio clim\u00e1tico.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Ac\u00e9rquese a<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><p>Se nos ocurri\u00f3 Orizon: una falsa start-up inmobiliaria que aprovecha el data y la IA para explorar las futuras casas frente al mar en 2100.<\/p>\n<p>Utilizamos fuentes del GIEC y del data de la NASA para desarrollar un algoritmo propio que alimenta la plataforma digital.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Resultados<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;--awb-text-color:#000000;\"><p>Consulte el v\u00eddeo de nuestro caso y la plataforma Orizon en\u00a0<a href=\"http:\/\/www.orizon.immo\/\" target=\"_blank\" rel=\"noopener\">www.orizon.immo<\/a>.<\/p>\n<p>La campa\u00f1a de Orizon se retransmiti\u00f3 en\u00a0<a href=\"http:\/\/briqahg.cluster028.hosting.ovh.net\/fr-fr\/wp\/wp-content\/uploads\/sites\/3\/2018\/01\/64-articles-de-presse.pdf\" target=\"_blank\" rel=\"noopener\">64 art\u00edculos de prensa\u00a0<\/a>y ha sido un \u00e9xito de cr\u00edtica como puede atestiguar la siguiente distinci\u00f3n:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>Club des DA 2018<\/strong>\u00a0\u2013 <span style=\"color: #003366;\">una Bola Roja en<\/span><a href=\"https:\/\/leclubdesda.org\/archives-creatives\/archives\/zoom\/greenpeace-21345\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0Categor\u00eda directa<\/a>\u00a0<span style=\"color: #003366;\">y otra en<\/span>\u00a0<a href=\"https:\/\/leclubdesda.org\/archives-creatives\/archives\/zoom\/greenpeace-21336\" target=\"_blank\" rel=\"noopener noreferrer\">Grandes causas<\/a><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>One Show 2018<\/strong>\u00a0\u2013\u00a0<span style=\"color: #003366;\">a<\/span>\u00a0<a href=\"http:\/\/www.oneclub.org\/awards\/theoneshow\/-agency\/Artefact+&#091;s&#093;+Paris\/2018\/all\/all\" target=\"_blank\" rel=\"noopener noreferrer\">ORO en la categor\u00eda de Innovaci\u00f3n en RR.<\/a>\u00a0<span style=\"color: #003366;\">y un Bronce para la categor\u00eda Sitio Web<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Grand Prix Strat\u00e9gies de la publicit\u00e9 2018\u00a0<\/strong>\u2013 <span style=\"color: #003366;\">a<\/span>\u00a0<a href=\"http:\/\/www.strategies.fr\/palmares\/grand-prix-strategies-de-la-publicite-2018\" target=\"_blank\" rel=\"noopener noreferrer\">ORO en la categor\u00eda de sitios web<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Gran Premio Estrategias Digitales 2018<\/strong>\u00a0\u2013 <span style=\"color: #003366;\">un ORO en el<\/span>\u00a0<a href=\"http:\/\/www.strategies.fr\/palmares\/grand-prix-strategies-du-digital-2018\" target=\"_blank\" rel=\"noopener noreferrer\">Data Categor\u00eda accionada<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Gran Premio del V\u00eddeo Num\u00e9rico 2018<\/strong>\u00a0\u2013\u00a0<a href=\"http:\/\/www.grandprixvideonumerique.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">El Premio al V\u00eddeo Promocional y el Premio a la Mejor Presentaci\u00f3n de un Caso<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Noche de Reyes 2018<\/strong> \u2013 <a href=\"https:\/\/viuz.com\/2018\/03\/16\/nuit-des-rois-2018-et-les-gagnants-sont\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bronce en la categor\u00eda de premios del jurado<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>Gran Premio Data &amp; Cr\u00e9ativit\u00e9 2018<\/strong>\u00a0\u2013\u00a0<a href=\"http:\/\/jai-un-pote-dans-la.com\/grand-prix-data-creativite-decouvrez-palmares-2018\/http:\/\/jai-un-pote-dans-la.com\/grand-prix-data-creativite-decouvrez-palmares-2018\/\" target=\"_blank\" rel=\"noopener\">\u00a0Premio a la categor\u00eda de campa\u00f1a de comunicaci\u00f3n<\/a><\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Al iniciarse la COP23, Greenpeace quiso estimular la concienciaci\u00f3n p\u00fablica sobre la verdad apremiante del cambio clim\u00e1tico.<\/p>","protected":false},"featured_media":5100,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[66],"class_list":["post-2285","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-ngo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/cases\/2285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/5100"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=2285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/categories?post=2285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}