{"id":126517,"date":"2024-08-28T12:22:06","date_gmt":"2024-08-28T11:22:06","guid":{"rendered":"https:\/\/www.artefact.com\/events\/cx-circle-2024\/"},"modified":"2026-03-08T12:46:58","modified_gmt":"2026-03-08T12:46:58","slug":"cx-circle-2024","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/es\/events\/cx-circle-2024\/","title":{"rendered":"C\u00edrculo CX - Par\u00eds"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><a href=\"https:\/\/go.contentsquare.com\/cxcircle-paris\" target=\"_blank\" rel=\"noopener\">CX Circle Par\u00eds<\/a> es la cita de los expertos del sector digital para analizar y anticipar las tendencias de los distintos sectores de actividad.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>\u00bfC\u00f3mo adaptarse a un clima de cambios constantes y proponer experiencias digitales \u00fanicas? En conjunto, exploramos c\u00f3mo comprender en profundidad las necesidades de los clientes, utilizar eficazmente los conocimientos de comportamiento y convertir m\u00e1s r\u00e1pidamente.<\/p>\n<p>\u00bfC\u00f3mo redefinir el futuro de la experiencia digital? Este a\u00f1o, encuentre a los mejores actores del sector en 7 ponencias, 3 mesas redondas y 15 talleres. Y participe en las sesiones de trabajo posteriores para disfrutar de momentos de intercambio y networking.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">L'IA g\u00e9n\u00e9rative dans le marketing - Keynote par Artefact<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Assistez \u00e0 la keynote de 16h25 sur le th\u00e8me \u201cL'IA g\u00e9n\u00e9rative dans le marketing\u201d, par <strong><a href=\"https:\/\/www.linkedin.com\/in\/florian-thiebaut-23737345\/\" target=\"_blank\" rel=\"noopener\">Florian Thi\u00e9baut<\/a><\/strong>, Managing Partner chez Artefact. Descubra m\u00e1s sobre el impacto y los beneficios de la utilizaci\u00f3n de las tecnolog\u00edas de IA gen\u00e9tica en las t\u00e9cnicas de marketing con demostraciones pr\u00e1cticas, como la creaci\u00f3n de envases o incluso la traducci\u00f3n de contenidos. Tambi\u00e9n compartir\u00e9 casos de usos innovadores que recurren a estas nuevas tecnolog\u00edas, y c\u00f3mo pasar del nivel de pruebas a la fase de industrializaci\u00f3n.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Agenda<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>8h30 - 9h00 | Trabajo en red.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h00 - 9h20 | Lancement CX Circle Paris 11\u00e8me \u00e9dition avec Contentsquare<em>.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h20 - 9h40 | Keynote : L'Exp\u00e9rience Digitale en 2025 - Le match Tendances versus Data avec <strong>Forrester<\/strong> et <strong>Contentsquare<\/strong><em>.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h40 - 10h25 | Keynote : Level Up your CX Game avec <strong>Contentsquare<\/strong><em>.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>10h25 - 10h40 | Keynote : Unlock the Impossible - Elever l'exp\u00e9rience luxe en ligne avec <strong>Perfumes Christian Dior<\/strong> et <strong>Rendimiento din\u00e1mico<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>10h40 - 11h10 | Mesa redonda : Les d\u00e9fis de l'IA - Innovation, Ethique et Transformation avec <strong>L'Or\u00e9al<\/strong>, <strong>H<\/strong> et <strong>Microsoft<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>11h10 - 11h40 | Networking &amp; Demo<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>11h40 - 12h15 | Talleres :<\/p>\n<ul>\n<li>Exp\u00e9rience Analytics : boostez vos conversions et l'engagement par <strong>Engie<\/strong> et <strong>Contentsquare<\/strong>.<\/li>\n<li>Descubra Agentforce, una suite revolucionaria de agentes IA aut\u00f3nomos por <strong>Salesforce<\/strong>.<\/li>\n<li>Maximizar el compromiso del cliente : LA recette secr\u00e8te de KFC par <strong>KFC<\/strong> et <strong>Braze<\/strong>.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>12h15 - 12h40 | Talleres :<\/p>\n<ul>\n<li>Les espaces connect\u00e9s : un nouveau puzzle \u00e0 craquer par <strong>Allianz<\/strong> et <strong>CMA CGM<\/strong>.<\/li>\n<li>Team Up : Cr\u00e9er la vision produit parfaite dans un mod\u00e8le agence - annonceur par <strong>Compagnie des Alpes<\/strong> et <strong>Usuarios<\/strong>.<\/li>\n<li>La Data al servicio de la mejora continua en la experiencia del cliente por parte de <strong>Club Med<\/strong> et <strong>Elevate<\/strong>.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>12h40 - 14h00 | Networking &amp; Demo<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>14h00 - 14h35 | Talleres :<\/p>\n<ul>\n<li>Avec <strong>TotalEnergies<\/strong> et <strong>Converteo<\/strong>.<\/li>\n<li>Data, omnicanalit\u00e9, nouvelles tendances... Les strat\u00e9gies gagnantes pour une exp\u00e9rience client best-in-class par <strong>Cooper<\/strong>, <strong>Alain Afflelou<\/strong> et <strong>Grupo de nativos digitales<\/strong>.<\/li>\n<li>Involucrar a sus colaboradores en torno a Contentsquare - el m\u00e9todo <strong>LVMH<\/strong>.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>14h35 - 15h10 | Talleres :<\/p>\n<ul>\n<li>Rentabilidad del producto : Comment les Product Analytics r\u00e9volutionnent la prise de d\u00e9cision par <strong>Mirakl<\/strong> et <strong>Onepoint<\/strong>.<\/li>\n<li>La bonne offre au bon moment : l'approche d'Orange par <strong>Naranja<\/strong> et <strong>Kameleoon<\/strong>.<\/li>\n<li>\u201cBoss Mode\u201d : D\u00e9cupler le potentiel de la plateforme <strong>Contentsquare<\/strong>.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>15h10 - 15h35 | Talleres :<\/p>\n<ul>\n<li>Game on : Reconcilie la data y los recorridos con los an\u00e1lisis de productos por <strong>Criteo<\/strong> et <strong>Contentsquare<\/strong>.<\/li>\n<li>La Discovery al servicio de la conversi\u00f3n por <strong>Center Parcs<\/strong>.<\/li>\n<li>Du B2B au B2C : Mettre en place une organisation et un \u00e9cosyst\u00e8me tech pertinents par <strong>Francia Boissons<\/strong> et <strong>FNAC DARTY<\/strong>.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>15h35 - 16h00 | Pausa y trabajo en red<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>16h00 - 16h10 | Keynote : CX Game - Atteindre le prochain niveau par <strong>Contentsquare<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>16h10 - 16h25 | Keynote : A chaque visiteur son exp\u00e9rience - Booster son chiffre d'affaires gr\u00e2ce \u00e0 la personalisation par <strong>L'Occitane <\/strong>et <strong>ABTasty<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>16h25 - 16h40 | <strong>Keynote sur l'IA G\u00e9n\u00e9rative dans le Marketing, avec d\u00e9monstrations de use cases par <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/florian-thiebaut-23737345\/\" target=\"_blank\" rel=\"noopener\">Florian Thi\u00e9baut<\/a><\/span>, Managing Partner chez Artefact.<\/strong><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>16h40 - 16h50 | Keynote : Redefinir su Marketing en continuo - choix strat\u00e9gique ou imp\u00e9ratif par <strong>Alan<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>16h50 - 17h00 | Keynote : Cracking the code, Go-to-market strategies for the AI-driven future par <strong>Contentsquare<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>17h00 - 17h10 | Keynote : Ultimate Quest - Transformer l'exp\u00e9rience client avec l'IA par <strong>SNCF Connect<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>17h10 - 17h40 | Table ronde : Gouvernance de l'exp\u00e9rience client - Tech, Produit et Marketing : un jeu d'\u00e9quipe ? par <strong>Ultra Premium<\/strong>, <strong>Sephora<\/strong> et <strong>Contentsquare<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>17h40 - 18h00 | Keynote de clot\u00fbre par un speaker surprise.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":126518,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[856],"event_listing_type":[2986],"class_list":["post-126517","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-consulting","event_listing_type-conferences"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing\/126517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/126518"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=126517"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/country?post=126517"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_category?post=126517"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_type?post=126517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}