{"id":60623,"date":"2021-05-05T09:55:31","date_gmt":"2021-05-05T08:55:31","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=60623"},"modified":"2026-03-08T12:47:55","modified_gmt":"2026-03-08T12:47:55","slug":"paid-search-planning-for-an-automated-world","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/es\/events\/paid-search-planning-for-an-automated-world\/","title":{"rendered":"Google x Artefact||Google x Artefact|Google x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Descripci\u00f3n<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>La b\u00fasqueda de pago est\u00e1 cada vez m\u00e1s automatizada. En los \u00faltimos meses, Google, en particular, ha invertido mucho en funciones para los profesionales de Google Ads con el fin de \u2018aligerar la carga\u2019, utilizando el aprendizaje autom\u00e1tico para impulsar la puja y la optimizaci\u00f3n automatizadas.<\/p>\n<p>Las actualizaciones han incluido cambios en los tipos de concordancia de Frase y Concordancia Amplia Modificada (BMM), y un cambio a los Anuncios de B\u00fasqueda Responsive (RSA) como opci\u00f3n de copia de anuncio por defecto. Pero, \u00bfqu\u00e9 significan estos cambios? \u00bfY c\u00f3mo repercutir\u00e1n en el rendimiento de las campa\u00f1as?<\/p>\n<p>En esta sesi\u00f3n, Yiannis Pavlakis, Director de Desarrollo de Agencias de Google en el Reino Unido, Ajay Varadarajulu, Estratega de Cuentas de Agencias, y Tristan Sanders, Director de Rendimiento de Artefact en el Reino Unido, analizar\u00e1n c\u00f3mo afectar\u00e1 a las marcas (y a las agencias) el cambio hacia productos de PPC m\u00e1s automatizados, y explicar\u00e1n c\u00f3mo pueden sacar partido en este \u2018nuevo mundo\u2019.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":60634,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[858],"event_listing_type":[854],"class_list":["post-60623","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-digital-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing\/60623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/60634"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=60623"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/country?post=60623"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_category?post=60623"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_type?post=60623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}