{"id":61004,"date":"2021-05-31T13:45:10","date_gmt":"2021-05-31T12:45:10","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=61004"},"modified":"2026-03-08T12:47:54","modified_gmt":"2026-03-08T12:47:54","slug":"comment-combiner-search-et-display-pour-developper-vos-ventes-sur-amazon","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/es\/events\/comment-combiner-search-et-display-pour-developper-vos-ventes-sur-amazon\/","title":{"rendered":"Publicidad en Amazon x Dodie x Artefact||Publicidad en Amazon x Dodie x Artefact|Publicidad en Amazon x Dodie x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Descripci\u00f3n :<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Artefact y Dodie revelan su enfoque en la elaboraci\u00f3n de una estrategia publicitaria cross funnel y cross plateform en Amazon.<\/p>\n<p>Deseoso de responder a las necesidades ricas y variadas de los anunciantes, Amazon no cesa de desarrollar nuevas herramientas publicitarias a la punta de la innovaci\u00f3n.<br \/>\nEl objetivo del l\u00edder mundial del comercio en l\u00ednea es permitir a las marcas cibler a los internautas a lo largo de todo su proceso de compra. La elaboraci\u00f3n de un plan m\u00e9dico cross funnel y cross plateform ya es posible en Amazon. Pero, \u00bfc\u00f3mo hacerlo? \u00bfQu\u00e9 herramientas utilizar y qu\u00e9 problemas resolver?<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Orden del d\u00eda :<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>1 - Amazon Advertising, el desarrollo de herramientas publicitarias a\u00fan m\u00e1s completo<\/strong> par Antoine de Pitray - Amazon<br \/>\nDescubra las nuevas funcionalidades puestas a disposici\u00f3n de los anunciantes para abordar la totalidad del embudo de conversi\u00f3n en Amazon.<\/p>\n<p><strong>2 - Des enjeux complexes et communs \u00e0 beaucoup d'annonceurs<\/strong> par Cl\u00e9ment Foucher - Dodie (<a href=\"https:\/\/www.linkedin.com\/company\/hh-group\/?originalSubdomain=fr\" target=\"_blank\" rel=\"noopener\">Grupo H&amp;H<\/a>)<br \/>\nDescubra c\u00f3mo las campa\u00f1as publicitarias han permitido el crecimiento de Dodie en Amazon.<\/p>\n<p><strong>3 - Poner en marcha una estrategia cross funnel y cross plateform en Amazon<\/strong> par Pierre Davicco - Artefact<br \/>\nDescubra c\u00f3mo el equipo de Artefact utiliza la b\u00fasqueda y la visualizaci\u00f3n para asegurar el negocio existente de Dodie y descubrir nuevos clientes.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":61155,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[854],"class_list":["post-61004","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing\/61004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/61155"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=61004"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/country?post=61004"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_category?post=61004"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_type?post=61004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}