{"id":61177,"date":"2021-06-09T09:52:24","date_gmt":"2021-06-09T08:52:24","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=61177"},"modified":"2026-03-08T12:47:54","modified_gmt":"2026-03-08T12:47:54","slug":"como-funciona-amazon-fresh-y-palancas-para-su-crecimiento-una-oportunidad-para-las-marcas-cpg","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/es\/events\/como-funciona-amazon-fresh-y-palancas-para-su-crecimiento-una-oportunidad-para-las-marcas-cpg\/","title":{"rendered":"Grupo VARMA x Artefact||Grupo VARMA x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Amazon Fresh, un desaf\u00edo para las marcas CPG:<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>El objetivo de este Webinar es explicar el funcionamiento de Amazon Fresh, Amazon Core y sus principales diferencias cuya comprensi\u00f3n nos permitir\u00e1 abordar de una manera correcta el crecimiento dentro de Amazon.<\/p>\n<p>Daremos una visi\u00f3n de las nuevas m\u00e9tricas de negocio que ha introducido Amazon (DSS, PPM, CRAP, VFCC, etc) que nos permitir\u00e1 entender de mejor manera su ecosistema.<\/p>\n<p>Presentaremos las reglas b\u00e1sicas para realizar un Onboarding en Amazon Fresh y Core junto con las principales diferencias log\u00edsticas.<\/p>\n<p>Y concluiremos con las palancas publicitarias que podemos utilizar en Amazon Fresh para ganar relevancia frente a nuestros competidores. Adem\u00e1s junto con VARMA analizaremos el caso de \u00e9xito del lanzamiento de una nueva marca de snacks dulces de s\u00f3lo 1 kilocalor\u00eda en Amazon Core y Fresh: Caprichos.<\/p>\n<p>Vidal Gomez Alonso National Key Account &amp; ecommerce Manager en Grupo VARMA, Ra\u00fal Alc\u00e1zar MD Artefact Espa\u00f1a y , Jonathan Garc\u00eda E-retail lead te ayudar\u00e1n a analizar los principales retos estrat\u00e9gicos, organizativos y de performance a los que se enfrenta el sector CPG en Amazon.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Agenda:<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>1 -<\/strong> Introducci\u00f3n<br \/>\n<strong>2 -<\/strong> \u00bfQu\u00e9 es Amazon Fresh?<br \/>\n<strong>3 -<\/strong> Modelos, m\u00e9tricas de negocio y medici\u00f3n \u201cAmazon Attribution\u201d<br \/>\n<strong>4 -<\/strong> Palancas publicitarias disponibles en Amazon Fresh<br \/>\n<strong>5 -<\/strong> Casos de \u00e9xito - Grupo VARMA: lanzamiento de Whims Snack Dulce 1 kilocalor\u00eda<br \/>\n<strong>6 -<\/strong> PREGUNTAS Y RESPUESTAS<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":61257,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[618245],"event_listing_category":[857],"event_listing_type":[854],"class_list":["post-61177","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-world","event_listing_category-data-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing\/61177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/61257"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=61177"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/country?post=61177"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_category?post=61177"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_type?post=61177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}