{"id":62873,"date":"2021-09-08T17:55:14","date_gmt":"2021-09-08T16:55:14","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=62873"},"modified":"2026-03-08T12:47:39","modified_gmt":"2026-03-08T12:47:39","slug":"how-to-measure-true-marketing-roi-in-the-cookieless-world","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/es\/events\/how-to-measure-true-marketing-roi-in-the-cookieless-world\/","title":{"rendered":"Reckitt x Artefact||Reckitt x Artefact|Reckitt x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Comprender el verdadero impacto incremental y el ROI de los presupuestos de marketing ha sido uno de los retos m\u00e1s complicados para los responsables de marketing desde el auge y la diversificaci\u00f3n masiva del marketing digital.<\/p>\n<p>La modelizaci\u00f3n de la mezcla de marketing y Data Driven Attribution se dise\u00f1aron para solucionar esto, pero cada una tiene sus defectos. Estos defectos s\u00f3lo se amplificar\u00e1n a\u00fan m\u00e1s a medida que nos acerquemos al final del seguimiento basado en cookies.<\/p>\n<p>En esta charla informal, Bobby Gray (Director de Data) y Aleksandra Semenenko (Cient\u00edfica principal de Data) de Artefact y Henry Jung de Reckitt Benckiser debaten los retos de medici\u00f3n que nos esperan, por qu\u00e9 debemos replantearnos por completo nuestro enfoque de la medici\u00f3n del marketing en el mundo sin cookies y la nueva soluci\u00f3n de medici\u00f3n desarrollada por Artefact que promete resolver muchos de los retos identificados con los modelos actuales: Artefact mROI.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":62929,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[855],"class_list":["post-62873","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-fireside-chat"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing\/62873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/62929"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=62873"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/country?post=62873"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_category?post=62873"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_type?post=62873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}