{"id":65980,"date":"2022-02-11T09:31:06","date_gmt":"2022-02-11T09:31:06","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=65980"},"modified":"2026-03-08T12:47:38","modified_gmt":"2026-03-08T12:47:38","slug":"masterclass-mehrwert-einer-cdp-in-cookieless-world","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/es\/events\/masterclass-mehrwert-einer-cdp-in-cookieless-world\/","title":{"rendered":"Masterclass \u201cKundendaten Konferenz\u201d | marketing-B\u00d6RSE x Artefact||Masterclass \u201cKundendaten Konferenz\u201d | marketing-B\u00d6RSE x Artefact||Masterclass \u201cKundendaten Konferenz\u201d | marketing-B\u00d6RSE x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u00bfQu\u00e9 puede aprender en la Masterclass?<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>Descubra c\u00f3mo las empresas que utilizan una plataforma de atenci\u00f3n al cliente satisfacen los requisitos de un \u201emundo sin cocinas\u201c: Gracias a la integraci\u00f3n t\u00e9cnica de datos de clientes en l\u00ednea y fuera de l\u00ednea, se obtiene una visi\u00f3n del cliente de 360 grados, que permite un viaje omnicanal personalizado y, por tanto, una mejor experiencia del cliente. Le mostraremos, a trav\u00e9s de ejemplos concretos de clientes, c\u00f3mo puede funcionar el marketing basado en datos, incluso en tiempos de estrictos requisitos de protecci\u00f3n de datos para el aumento del volumen de negocio y la vinculaci\u00f3n de los clientes.<\/p>\n<\/div><ul style=\"--awb-iconcolor:#000000;--awb-textcolor:#000000;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Bedeutung von Kundendaten f\u00fcr Unternehmen im Hinblick auf die \u201eCookieless Future\u201c (La importancia de los clientes para las empresas en relaci\u00f3n con el \"futuro sin cocina\")\u201c<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-double-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Desarrollo de la infraestructura tecnol\u00f3gica para la gesti\u00f3n de datos de primera y segunda parte<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-double-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Repercusiones del viaje omnicanal en la experiencia del cliente y la vinculaci\u00f3n con el cliente<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Funciones de la plataforma de clientes y su utilidad para el marketing basado en datos<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":65988,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[853],"class_list":["post-65980","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing\/65980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/65988"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=65980"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/country?post=65980"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_category?post=65980"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_type?post=65980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}