{"id":67965,"date":"2022-09-08T14:27:28","date_gmt":"2022-09-08T13:27:28","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&p=67965"},"modified":"2026-03-08T12:47:37","modified_gmt":"2026-03-08T12:47:37","slug":"dans-un-contexte-de-frugalite-des-budgets-marketing-btob-et-btoc-comment-la-data-permet-de-faire-plus-avec-moins","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/es\/events\/dans-un-contexte-de-frugalite-des-budgets-marketing-btob-et-btoc-comment-la-data-permet-de-faire-plus-avec-moins\/","title":{"rendered":"Matinale #4 Data Marketing - Par\u00eds"},"content":{"rendered":"

Programa<\/span><\/h2><\/div>
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    9h00 - 9h30 : Accueil, Petit d\u00e9jeuner & networking<\/p>\n<\/div><\/li>

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    9h30-9h50 :\u00a0<\/span><\/span>Keynote de S\u00e9bastien Imbert, CMO de Microsoft Francia<\/strong>, que detalla c\u00f3mo Microsoft intenta responder a este objetivo de \u201chacer m\u00e1s con menos\u201d: casos concretos y resultados obtenidos gracias a esta estrategia de marketing data-driven.<\/p>\n<\/div><\/li>

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    9h50-10h30 : Debate de expertos sobre los ejes prioritarios en 2023 de explotaci\u00f3n de datos de marketing<\/strong>\u00a0pour gagner en qualit\u00e9 de ciblage, personnalisation et en profitabilit\u00e9 :<\/p>\n

    1. La ma\u00eetrise de ses donn\u00e9es dans un monde sans cookies devient cruciale : l'investissement dans une Customer Data Platform permet de d\u00e9ploiement de nombreux cas d'utilisation d'optimisation de son mix-marketing (pricing, promotions, category management, etc...),<\/p>\n

    2. Quel Marketing Measurement pour piloter au plus fin ses campagnes m\u00e9dia multicanales en \u201creal time\u201d ?<\/p>\n<\/div><\/li>

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    10h30-11h : Intercambios y networking<\/p>\n<\/div><\/li><\/ul>

    Les Matinales de la Data par Artefact<\/span><\/h2><\/div>
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      Conf\u00e9rences - Des d\u00e9cideurs d\u00e9crypteront lors de prises de paroles et tables rondes, les\u00a0problemas Data\u00a0<\/strong>actuales y las de ma\u00f1ana<\/p>\n<\/div><\/li>

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      Networking - Rencontre entre\u00a040 & 50 d\u00e9cideurs et acteurs de l'univers de la data<\/strong>\u00a0afin d'\u00e9changer entre pairs sur les enjeux et bonnes pratiques existantes.<\/p>\n<\/div><\/li>

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      Retornos de experiencias - Expertos y socios revisan casos de uso inspiradores y aplicables a distintos sectores de actividad.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":68205,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[2986],"class_list":["post-67965","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-conferences"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing\/67965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/68205"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=67965"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/country?post=67965"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_category?post=67965"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_type?post=67965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}