{"id":71896,"date":"2023-08-01T07:51:00","date_gmt":"2023-08-01T06:51:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=71896"},"modified":"2026-03-08T12:47:21","modified_gmt":"2026-03-08T12:47:21","slug":"comment-artefact-accompagne-accor-afin-de-mesurer-limpact-incremental-des-investissements-marketing-sur-le-chiffre-daffaires-du-groupe","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/es\/events\/comment-artefact-accompagne-accor-afin-de-mesurer-limpact-incremental-des-investissements-marketing-sur-le-chiffre-daffaires-du-groupe\/","title":{"rendered":"HubForum | ACCOR x ARTEFACT||HubForum | ACCOR x ARTEFACT||HubForum | ACCOR x ARTEFACT"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Agenda<\/h2><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Le Hubforum 03 &amp; 04 octubre 2022<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u00bfC\u00f3mo acompa\u00f1ar el cambio para pasar de una estrategia de marketing centrada en el ROI a una estrategia centrada en el incremento?<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u00bfQu\u00e9 modelo operativo, cambios y procesos poner en marcha en el interior y con las agencias m\u00e9dicas?<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Hacia una automatizaci\u00f3n de la medici\u00f3n del marketing incremental transversal: el enfoque Artefact mROI<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-1\"><p>Le\u00a0<a href=\"https:\/\/paris.hubforum.com\/fr\/\" target=\"_blank\" rel=\"noopener\">HUBFORUM Par\u00eds<\/a>, la mayor cita anual de los profesionales del\u00a0<b>comercializaci\u00f3n,<\/b>\u00a0<b>comercio electr\u00f3nico<\/b>\u00a0et de la\u00a0<b>transformaci\u00f3n digitale &amp; data.<\/b><\/p>\n<div>\n<div>El HUBFORUM 2023 reunir\u00e1 a los l\u00edderes del mercado y a sus equipos los d\u00edas 3 y 4 de octubre en el Pabell\u00f3n de Armenonville. P\u00f3ngase en el centro de la innovaci\u00f3n con m\u00e1s de 100 testimonios inspiradores, planifique sus citas con las soluciones que har\u00e1n avanzar su hoja de ruta y conecte con sus pares durante el tiempo de networking VIP.<\/div>\n<\/div>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>2500 decidores<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>50 casos empresariales<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>36 clases magistrales<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":73269,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[856],"event_listing_type":[2986],"class_list":["post-71896","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-consulting","event_listing_type-conferences"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing\/71896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/73269"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=71896"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/country?post=71896"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_category?post=71896"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_type?post=71896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}