{"id":78608,"date":"2023-10-18T12:48:11","date_gmt":"2023-10-18T11:48:11","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=78608"},"modified":"2026-03-08T12:47:20","modified_gmt":"2026-03-08T12:47:20","slug":"lacceleration-du-retail-media-via-la-connaissance-client","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/es\/events\/lacceleration-du-retail-media-via-la-connaissance-client\/","title":{"rendered":"JOJC | Petit Web x Artefact||JOJC | Petit Web x Artefact|JOJC | Petit Web x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:var(--awb-color5);\"><p>Organizado por <a href=\"https:\/\/www.petitweb.fr\/\" target=\"_blank\" rel=\"noopener\">PetitWeb<\/a>, Le \u00ab Grand Format \u00bb Jardins ouverts, jardins clos VII \u00ab R\u00e9g\u00e9n\u00e9ration \u00bb, aura lieu le 15 novembre 2023.<\/p>\n<p><strong>Objetivo<\/strong> : Dialoguer avec les grandes plateformes, favoriser des pratiques de march\u00e9 \u00e9quitables et dresser les lignes de la r\u00e9g\u00e9n\u00e9ration du march\u00e9 pub (RSE, IA, Green, Retail Media, Jeux en ligne attention, Post cookie, CPM\/GRP).<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><div>Agenda<\/div><\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h - 9h15 | Keynote d'ouverture - Le proc\u00e8s Google, comme si vous y \u00e9tiez. <em>Avec C<span style=\"font-weight: 400;\">abinet Dazi.<\/span><\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h15 - 9h30 | R\u00e9glementation europ\u00e9enne : ce qui va se passer. <em>Con el Ministerio de Econom\u00eda.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h35 - 9h45 | SRI : lancement du programme Sustainable Digital Ad Trust. <em>Avec Union Des Marques, Les Echos - Le Parisien Partenaires, SRI.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h45 - 10h | La regeneraci\u00f3n del modelo TF1. <em>Con el Grupo TF1.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>10h - 10h15 | 366 Equativ : l'union fait la force. <em>Avec 366.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>10h15 - 10h30 | Unlimitail, le retail media et la t\u00e9l\u00e9vision. <em>Avec Unlimitail.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"color: #ff0066;\"><strong>10h35 - 10h50 | L'acc\u00e9l\u00e9ration du retail media via la connaissance client.<\/strong><\/span><br \/><span style=\"color: #ff0066;\"><strong>Los minoristas ofrecen a las marcas acceso a los datos de compra de sus clientes. \u00bfQu\u00e9 podemos hacer con ellos? <em>Avec Vincent Cailliot, Data Director Consultor <a style=\"color: #ff0066;\" href=\"https:\/\/www.artefact.com\/es\/\" target=\"_blank\" rel=\"noopener\">Artefact<\/a>.<\/em><\/strong><\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>11h00 - 11h15 | La renovaci\u00f3n de los KPI. <em>Avec TF1 Pub, Publicis M\u00e9dia, M\u00e9diam\u00e9trie.\u00a0<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>11h15 - 11h30 | Fragmentaci\u00f3n de los audience y multiplicidad de plataformas: \u00bfc\u00f3mo racionalizar las compras de medios de comunicaci\u00f3n en televisi\u00f3n? <em>Iniciativa Avec, <span style=\"font-weight: 400;\">Alma TV.<\/span><\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>11h30 - 11h45 | Medici\u00f3n de la calidad: \u00bfqui\u00e9n est\u00e1 abierto, qui\u00e9n cerrado? Les plateformes, le retail media, la vid\u00e9o\/ connected TV. <em>Avec Ad Science.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>11h45 - 12h10 | Establecer la transparencia. <em>Avec Intermarch\u00e9.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>12h10 - 12h25 | Les d\u00e9fis \u00e0 venir de l'Internet europ\u00e9en. <em>Avec Cybernetica.fr<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>12h25 - 12h50 | Illustrations concr\u00e8tes du basculement induit par l'IA. De l'enseignement, \u00e0 l'information, en passant par l'agriculture. <em>Avec Professeur Serge Miranda - Maestro Bihar, Estia.<\/em><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":78739,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[],"event_listing_type":[2986],"class_list":["post-78608","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_type-conferences"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing\/78608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/78739"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=78608"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/country?post=78608"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_category?post=78608"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_type?post=78608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}