{"id":80996,"date":"2023-11-01T10:57:25","date_gmt":"2023-11-01T10:57:25","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=80996"},"modified":"2026-03-08T12:47:20","modified_gmt":"2026-03-08T12:47:20","slug":"artefact-microsoft-how-gen-ai-is-changing-the-future-of-data-marketing","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/es\/events\/artefact-microsoft-how-gen-ai-is-changing-the-future-of-data-marketing\/","title":{"rendered":"Artefact x Microsoft | La publicidad en la era de la IA generativa||Artefact x Microsoft | La publicidad en la era de la IA generativa|Artefact x Microsoft | La publicidad en la era de la IA generativa"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Vis\u00edtenos en nuestro evento conjunto bajo el lema \u201eTransformando la publicidad en la era de la IA Generativa\u201c, donde nos adentraremos en el mundo contempor\u00e1neo de la IA Generativa y sus repercusiones en el marketing de datos. Este evento se convertir\u00e1 en una cita ineludible, ya que se centrar\u00e1 en el campo del marketing de datos en constante evoluci\u00f3n.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">La agenda<\/h2><\/div><ul style=\"--awb-iconcolor:var(--awb-color7);--awb-textcolor:#0d1634;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: bold; background-color: var(--awb-odd-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">La publicidad en la era de la IA generativa : c\u00f3mo Microsoft est\u00e1 cambiando el juego<\/span><span style=\"background-color: var(--awb-odd-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><b> <\/b> (ENG) <\/span><span style=\"background-color: var(--awb-odd-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">de Leonardo Metelli, <\/span><span style=\"background-color: var(--awb-odd-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Jefe de Desarrollo de Agencias<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>La nueva b\u00fasqueda: c\u00f3mo el chat de Bing influye en la gesti\u00f3n de los documentos y qu\u00e9 significa esto para su estrategia de b\u00fasqueda <\/strong>(DE<span style=\"background-color: var(--awb-even-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">)<\/span> <span style=\"background-color: var(--awb-even-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">de<\/span> <span style=\"background-color: var(--awb-even-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Carolin Kick Especialista s\u00e9nior en b\u00fasqueda pagada Artefact Alemania<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Generative KI in Ihrer Marketingstrategie: Anwendungsbereiche, Use Cases<\/strong> <strong>und erste Erfahrungen <\/strong>von Cosima Dohr, Especialista en la nube, Data &amp; AI<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Panel de discusi\u00f3n <\/strong>mit Anna R\u00fcde, Joachim Sontag, Valentina Piol, Leo Metelli y Cosima Dohr<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Die Panel de debate<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Expertengespr\u00e4ch und Q&amp;A mit Joachim Sontag, Leonardo Metelli, Carolin Kick, Bruno Felix zur Zukunft des Datenmarketings mit GenAI<\/p>\n<p><a href=\"https:\/\/forms.gle\/vhviUpggr3PVAdt88\" target=\"_blank\" rel=\"noopener\">\ud83d\udc49 \u00a1Descubra aqu\u00ed qu\u00e9 temas le interesan! <\/a><\/p>\n<p>&nbsp;<\/p>\n<p>(Auf der Veranstaltung werden Vortr\u00e4ge auf Deutscher und Englischer Sprache vorgetragen.)<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":84792,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[853],"class_list":["post-80996","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing\/80996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/84792"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=80996"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/country?post=80996"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_category?post=80996"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_type?post=80996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}