{"id":82048,"date":"2023-11-14T17:16:32","date_gmt":"2023-11-14T17:16:32","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=82048"},"modified":"2026-03-08T12:47:20","modified_gmt":"2026-03-08T12:47:20","slug":"artefact-at-tech-for-retail-2023","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/es\/events\/artefact-at-tech-for-retail-2023\/","title":{"rendered":"Artefact au salon Tech for Retail |||Artefact au salon Tech for Retail ||Artefact au salon Tech for Retail"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:var(--awb-color5);\"><p><a href=\"https:\/\/www.artefact.com\/es\/\" target=\"_blank\" rel=\"noopener\"><strong>Artefact<\/strong><\/a> estar\u00e1 presente en el sal\u00f3n <a href=\"https:\/\/www.techforretail.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Tecnolog\u00eda para el comercio minorista<\/strong><\/a>, el sal\u00f3n europeo 100% gira en torno al comercio minorista, las tiendas f\u00edsicas y la venta en l\u00ednea.<\/p>\n<p>Este evento reinventa el comercio minorista, proponiendo un panorama de las herramientas digitales y de las innovaciones tecnol\u00f3gicas y eco-responsables relacionadas con este \u00e1mbito. Su objetivo es favorecer la implantaci\u00f3n y el desarrollo de un ecosistema que facilite la adopci\u00f3n y la evoluci\u00f3n de soluciones tecnol\u00f3gicas y digitales especialmente dise\u00f1adas para este sector, desempe\u00f1ando as\u00ed un papel clave en la transformaci\u00f3n digital de esta industria.<\/p>\n<p>Retrouvez-nous donc \u00e0<strong> Par\u00eds, Porte de Versailles, les 28 et 29 novembre au Stand F33.<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><div>Agenda<\/div><\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:var(--awb-color5);\"><p>Artefact animar\u00e1 una conferencia as\u00ed como una mesa redonda, e interviendr\u00e1 sobre la evoluci\u00f3n tecnol\u00f3gica y su impacto en la gesti\u00f3n de la data :<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:var(--awb-color5);\"><p><strong>Table ronde Google x Conforama x Criteo x Artefact | Un Marketing performant dans un monde plus frugal en donn\u00e9es.<br \/>\n<\/strong>Le 28\/11 | 14h - 14h30 , salle 2<strong><br \/>\n<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-color:var(--awb-color5);\"><p><em>Avec Myriam Yakdane, Senior Industry Manager chez Google ; Romain Muller, Directeur Media et Marketing Digital chez Conforama ; Arnaud Chataignier, Product Director chez Criteo et Florian Thi\u00e9baut, Managing Partner chez Artefact.<br \/>\n<\/em><\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Contexte expliquant un monde plus frugal en donn\u00e9es : \u00e9volutions technologiques (fin des cookies tiers en 2024, limitations \u00e0 l'usage des cookies 1-party...), r\u00e9glementaires (e-privacy, RGPD, DMA), et attentes de plus en plus fortes des consocios.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Consecuencias para los actores del ecosistema del marketing digital: para los anunciantes en t\u00e9rminos de medici\u00f3n y rendimiento de los campamentos, para los editores en t\u00e9rminos de impacto en su modelo de negocio, para los ad tech que deben hacer evolucionar sus productos.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u00bfQu\u00e9 soluciones? Donn\u00e9es propri\u00e9taires, IA, nouvelles solutions technologiques (ex : Privacy Sandbox)<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-5\" style=\"--awb-text-color:var(--awb-color5);\"><p><strong>Conf\u00e9rence Carrefour Links x Artefact | Carrefour data-driven collaboration :<\/strong> <strong>\u00a1transformer la collaboration fournisseur par la donn\u00e9e !<br \/>\n<\/strong>Le 28\/11 | 16h50 - 17h40 - salle Pl\u00e9ni\u00e8re<strong><br \/>\n<\/strong><\/p>\n<p><em>Avec Philippe Burgelin, Directeur Data &amp; Digital Factory chez Carrefour Links et Vincent Blaclard, Partner Data Consulting chez Artefact.<\/em><\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-color:var(--awb-color5);\"><p>Conozca a los ponentes y el programa completo del evento <a href=\"https:\/\/www.techforretail.com\/conferences\/\" target=\"_blank\" rel=\"noopener\">ici<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":82051,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[856],"event_listing_type":[853],"class_list":["post-82048","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-consulting","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing\/82048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/82051"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=82048"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/country?post=82048"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_category?post=82048"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_type?post=82048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}