{"id":97707,"date":"2024-02-22T14:56:47","date_gmt":"2024-02-22T14:56:47","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=97707"},"modified":"2026-03-08T12:47:00","modified_gmt":"2026-03-08T12:47:00","slug":"generative-ai-leveraging-todays-innovation-for-tomorrows-competitive-edge","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/es\/events\/generative-ai-leveraging-todays-innovation-for-tomorrows-competitive-edge\/","title":{"rendered":"Artefact Data &amp; AI Circle on Generative AI with Beiersdorf x Google Cloud x DigiDisruptor - London||Artefact Data &amp; AI Circle on Generative AI with Beiersdorf x Google Cloud x DigiDisruptor - London||Artefact Data &amp; AI Circle on Generative AI with Beiersdorf x Google Cloud x DigiDisruptor - London"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-bottom:20px;\"><p><span style=\"font-weight: 400;\">\u00danase a nosotros para <strong>celebramos nuestro 10\u00ba aniversario<\/strong> con el lanzamiento de Artefact's Data &amp; AI Circle - un <strong>foro de l\u00edderes y expertos del sector<\/strong> explorar la aplicaci\u00f3n de la tecnolog\u00eda a los problemas m\u00e1s dif\u00edciles de las empresas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el primero de una serie de eventos en nuestra nueva oficina de Londres, nos acompa\u00f1ar\u00e1n <strong>BEIERSDORF<\/strong>\u00a0y <strong>nuestros socios tecnol\u00f3gicos GOOGLE CLOUD<\/strong> y <strong>DIGIDISRUPTOR <\/strong>para profundizar en<strong> las oportunidades y los retos de la IA Generativa<\/strong> - as\u00ed como disfrutar de una recepci\u00f3n con champ\u00e1n.<\/span><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"169\" title=\"Data C\u00edrculo - Logotipo del estandarte\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Data-Circle-Banner-Logo.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Data-Circle-Banner-Logo.png\" alt class=\"lazyload img-responsive wp-image-103917\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27169%27%20viewBox%3D%270%200%201200%20169%27%3E%3Crect%20width%3D%271200%27%20height%3D%27169%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Data-Circle-Banner-Logo-200x28.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Data-Circle-Banner-Logo-400x56.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Data-Circle-Banner-Logo-600x85.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Data-Circle-Banner-Logo-800x113.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Data-Circle-Banner-Logo.png 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><div>Agenda<\/div><\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>18:00<\/em> \u2013 <strong>Bebidas de bienvenida &amp;<\/strong> <strong>red<\/strong><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>18:30<\/em> \u2013 <strong>Bienvenido &amp;<\/strong> <strong>Introducci\u00f3n<\/strong> por <strong><a href=\"https:\/\/www.linkedin.com\/in\/pascalcoggia\/\" target=\"_blank\" rel=\"noopener\">Pascal Coggia<\/a><\/strong>, Managing Partner Artefact UK<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>18:40<\/em> \u2013 <strong>Keynote<\/strong> por <strong><a href=\"https:\/\/www.linkedin.com\/in\/vincent-luciani-51653016\/\" target=\"_blank\" rel=\"noopener\">Vicente Luciani<\/a><\/strong>, cofundador y director general de Artefact sobre \u2018C\u00f3mo conseguir que su transformaci\u00f3n generativa de la IA sea un \u00e9xito: estrategias empresariales y organizativas\u2019.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>19:00<\/em> \u2013 <strong>Muestra de soluciones de IA Generativa - Charlas de expertos <\/strong>con:<br \/>\n<strong>\u2013 <a href=\"https:\/\/www.linkedin.com\/in\/asjking\/\" target=\"_blank\" rel=\"noopener\">Alex King<\/a><\/strong>, Jefe de Data, Socios de An\u00e1lisis e Inteligencia Artificial, EMEA en <strong>Google Cloud<\/strong>,<br \/>\n<strong>\u2013 <a href=\"https:\/\/www.linkedin.com\/in\/hmouazan\/\" target=\"_blank\" rel=\"noopener\">Hanan Ouazan<\/a><\/strong>, GenAI Lead en Artefact Global,<br \/>\n<strong>\u2013 <a href=\"https:\/\/www.linkedin.com\/in\/asemenenko\/\" target=\"_blank\" rel=\"noopener\">Aleksandra Semenenko<\/a><\/strong>, Director de Consultor\u00eda en Artefact Reino Unido.<\/p>\n<p><span style=\"font-weight: 400;\">En Artefact, ya hemos adquirido una s\u00f3lida experiencia en <strong>Desarrollo de casos de uso de IA generativa<\/strong> para varios clientes. <\/span><span style=\"font-weight: 400;\">Presentaremos demostraciones de casos concretos de uso de la IA generativa en 3 categor\u00edas principales:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>INTERACT<\/strong>: Utilice LLM para comprender y analizar data y peticiones en lenguaje natural<\/span><\/li>\n<li aria-level=\"2\"><span style=\"font-weight: 400;\"><strong>CREAR<\/strong>: Utilice los LLM para crear salidas ex nihilo, sea cual sea su formato y soporte<\/span><\/li>\n<li aria-level=\"2\"><span style=\"font-weight: 400;\"><strong>AUTOMATIZAR<\/strong>: Utilizar los LLM para aumentar el personal optimizando y automatizando las tareas<\/span><\/li>\n<\/ul>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>19:20<\/em> \u2013 <strong>Mesa redonda<\/strong> sobre \u2018C\u00f3mo lanzar y escalar la IA Generativa - Oportunidades y Retos\u2019 con:<br \/>\n\u2013 <a href=\"https:\/\/www.linkedin.com\/in\/pierre-kroening-5311162a\/\" target=\"_blank\" rel=\"noopener\"><strong>Pierre Kroening<\/strong><\/a>, Director Data, An\u00e1lisis, IA y Automatizaci\u00f3n en <strong>Beiersdorf TI<\/strong>,<br \/>\n\u2013 <a href=\"https:\/\/www.linkedin.com\/in\/stephan-abend-a4a535197\/\" target=\"_blank\" rel=\"noopener\"><strong>Stephan Abend<\/strong><\/a>, Jefe de IA y Automatizaci\u00f3n, en <strong>Beiersdorf<\/strong>,<br \/>\n\u2013 <a href=\"https:\/\/www.linkedin.com\/in\/georgekapas\/\" target=\"_blank\" rel=\"noopener\"><strong>George Kapas<\/strong><\/a>, Jefe de la Oficina de Recaudaci\u00f3n en <strong>DigiDisruptor,<\/strong><br \/>\n\u2013 <a href=\"https:\/\/www.linkedin.com\/in\/ianhepworth\/\" target=\"_blank\" rel=\"noopener\"><strong>Ian Hepworth<\/strong><\/a>, Asesor de la Junta y, <strong>CTO y Consultor de Estrategia Digital<\/strong>.<\/p>\n<p>Los temas tratados incluir\u00e1n:<\/p>\n<ul>\n<li>Impacto en los casos de uso y en las estructuras organizativas de las empresas:\n<ul>\n<li><span style=\"font-weight: 400;\">\u00bfC\u00f3mo desplegar a escala soluciones basadas en la IA Generativa?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00bfQu\u00e9 nuevos modelos de organizaci\u00f3n?<\/span><\/li>\n<\/ul>\n<\/li>\n<li>El futuro del empleo, la evoluci\u00f3n de las profesiones y la formaci\u00f3n:\n<ul>\n<li><span style=\"font-weight: 400;\">\u00bfQu\u00e9 impacto tendr\u00e1 en el empleo y las actividades profesionales del ma\u00f1ana?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00bfC\u00f3mo organizar\u00e1n y formar\u00e1n las empresas a sus empleados?<\/span><\/li>\n<\/ul>\n<\/li>\n<li>Retos \u00e9ticos y medioambientales de la IA Generativa:\n<ul>\n<li><span style=\"font-weight: 400;\">\u00bfCu\u00e1l es el impacto de la AIACT y c\u00f3mo aplicar esta nueva normativa?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">C\u00f3mo afrontar los retos ecol\u00f3gicos<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>20:15<\/em> \u2013 <strong>Champ\u00e1n y buf\u00e9 para celebrar nuestro 10\u00ba aniversario<\/strong><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><div>\u00a1Inscr\u00edbase hoy mismo para pasar una velada perspicaz con colegas del sector!<\/div><\/h2><\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":120262,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[15281],"event_listing_type":[853],"class_list":["post-97707","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-generative-ai","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing\/97707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/120262"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=97707"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/country?post=97707"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_category?post=97707"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/event_listing_type?post=97707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}