	{"id":52466,"date":"2021-02-22T23:47:22","date_gmt":"2021-02-22T23:47:22","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=52466"},"modified":"2024-09-20T17:42:22","modified_gmt":"2024-09-20T16:42:22","slug":"que-es-amazon-custom","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/es\/news\/que-es-amazon-custom\/","title":{"rendered":"\u00bfQu\u00e9 es Amazon Custom?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\"><p>22 Febrero 2021<br \/>\n<a href=\"https:\/\/www.amazon.es\/b?node=14578063031&#038;ref=ases_soa_custom_store_1&#038;ld=NSGoogle&#038;initialSessionID=257-7506853-1865931\" target=\"_blank\" rel=\"noopener\">Amazon Custom<\/a> es un servicio que permite a los usuarios personalizar \u2018casi\u2019 cualquier tipo de producto con texto, im\u00e1genes o logotipos o incluso configuraciones en funci\u00f3n de las opciones disponibles.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u00bfPor qu\u00e9 es interesante Amazon Custom?<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>1 de cada 5 consumidores est\u00e1n dispuestos a gastar m\u00e1s en un producto personalizado, seg\u00fan el estudio de Deloitte, The Deloitte Consumer Review.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Experiencia de compra mejorada. Mayor satisfacci\u00f3n del comprador.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Est\u00e1 disponible para casi todas las categor\u00edas de Amazon (excepto en algunas categor\u00edas de media)<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-2\"><p>En\u00a0<a href=\"https:\/\/www.artefact.com\/es\/data-marketing\/e-retail-e-commerce\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Artefact\u00a0<\/a>hemos analizado las 10 primeras p\u00e1ginas de resultados (alrededor de 250 productos) de\u00a0<a href=\"https:\/\/www.amazon.es\/b?node=14578063031&amp;ref=ases_soa_custom_store_1&amp;ld=NSGoogle&amp;initialSessionID=257-7506853-1865931\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Amazon Custom<\/a>\u00a0en Espa\u00f1a y m\u00e1s de la mitad de productos pertenecen a estas 5 categor\u00edas:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Joyer\u00eda: 13%<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Llaveros: 13%<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Fundas para smartphone: 10%<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Carteras: 10%<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Ropa: 9%<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\"><p>Hay a\u00fan una gran oportunidad en el servicio de personalizaci\u00f3n de Amazon ya que no observamos ninguna categor\u00eda saturada. Adem\u00e1s, como dice el propio Amazon; \u201cVender productos personalizables para todos los momentos de la vida\u201d<em>,\u00a0<\/em>son muchas las ocasiones y momentos perfectos para vender este tipo de productos: cumplea\u00f1os, bodas, Navidad, D\u00eda de Madre\/Padre, San Valent\u00edn, etc.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Tipos de personalizaci\u00f3n disponibles:<\/h2><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"960\" height=\"540\" title=\"Amazonas-1\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/03\/Amazon-1.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/03\/Amazon-1.png\" alt class=\"lazyload img-responsive wp-image-54841\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27960%27%20height%3D%27540%27%20viewBox%3D%270%200%20960%20540%27%3E%3Crect%20width%3D%27960%27%20height%3D%27540%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/03\/Amazon-1-200x113.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/03\/Amazon-1-400x225.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/03\/Amazon-1-600x338.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/03\/Amazon-1-800x450.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/03\/Amazon-1.png 960w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 960px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Requisitos para registrarse en Amazon Custom:<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Tener una cuenta de vendedor profesional.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Vender en uno de los siguientes pa\u00edses: UK, DE, FR, IT, ES, USA.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Los pedidos deben ser gestionados por usted a trav\u00e9s de la Red gestionada por el colaborador comercial (MFN) o del programa Prime gestionado por el vendedor (SFP).<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Coste de Amazon Custom:<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>A d\u00eda de hoy no tiene un coste adicional, ya que est\u00e1 incluido en las tarifas del plan de ventas Profesional.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u00bfC\u00f3mo registrarse en Amazon Custom?<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>Puede hacerlo aqu\u00ed:\u00a0<a href=\"https:\/\/services.amazon.es\/amazoncustom.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/services.amazon.es\/amazoncustom.html<\/a><\/p>\n<p>Una vez registrado en el programa publicar productos personalizables es muy sencillo. Si necesita profundizar m\u00e1s en el servicio o tiene alguna consulta, en\u00a0<a href=\"https:\/\/www.artefact.com\/es\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Artefact\u00a0<\/a>tenemos a un equipo de expertos que estar\u00e1n encantados de ayudarte.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><h4 class=\"reader-author-info__text reader-author-info__name t-16 t-bold reader-author-info__meta-author-detail--has-hover mr2\">Autor \/ <a href=\"https:\/\/www.linkedin.com\/company\/27232561\/admin\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Jonathan Garc\u00eda<\/strong><\/a> - SEM &amp; e-Retail Manager en Artefact Espa\u00f1a | Especialista en Google &amp; Amazon Ads | Experto en Marketplaces<\/h4>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon Custom es un servicio que permite a los usuarios personalizar \u2018casi\u2019 cualquier tipo de producto con texto, im\u00e1genes o logotipos o incluso configuraciones en funci\u00f3n de las opciones disponibles.<\/p>","protected":false},"author":[],"featured_media":53041,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2823],"news-language":[771],"class_list":["post-52466","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-spain","news-language-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/news\/52466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/53041"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=52466"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/author?post=52466"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/news-category?post=52466"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/news-language?post=52466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}