	{"id":643753,"date":"2025-06-05T10:03:46","date_gmt":"2025-06-05T09:03:46","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=643753"},"modified":"2025-06-20T10:12:24","modified_gmt":"2025-06-20T09:12:24","slug":"essence-of-ai-artefacts-olfactive-essence","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/es\/news\/essence-of-ai-artefacts-olfactive-essence\/","title":{"rendered":"Esencia olfativa de AI Artefact"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/Artefact-essenceofAI-PR-ENG-.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMUNICADO DE PRENSA<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMUNICADO DE PRENSA<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/Artefact-EssenceofAI-CP_FR.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMUNICADO DE PRENSA<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMUNICADO DE PRENSA<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-selfhosted-video\" style=\"align-self:center;max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" autoplay=\"true\" muted=\"true\" loop=\"true\" preload=\"auto\" controls=\"1\"><source src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/00-EssenceofAI-film-40sec-1.mp4\" type=\"video\/mp4\">Lo sentimos, su navegador no admite v\u00eddeos incrustados.<\/video><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Un sello \u00fanico nacido de dos mundos, una casa de perfumes y una casa de IA<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">Cuando la tecnolog\u00eda se combina con el sutil arte del perfume, surge una creaci\u00f3n que, por encima de todo, celebra la humanidad y su imaginaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essence of AI nace del encuentro \u00fanico entre Artefact, pionero en artificial intelligence, y Robertet, casa de perfumes emblem\u00e1tica y referencia indiscutible en ingredientes naturales. Esta fragancia \u00fanica traduce olfativamente la firma de identidad de Artefact gracias al poder innovador de NaturIA, una herramienta visionaria fruto de su colaboraci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NaturIA utiliza el artificial intelligence para acelerar el proceso creativo al tiempo que potencia la pericia y la sensibilidad \u00fanicas del perfumista. Al capturar sutilmente los c\u00f3digos visuales y narrativos del Artefact, NaturIA demuestra que el data, lejos de sustituir al ser humano, exalta la creatividad y revela toda su riqueza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta excepcional sinergia entre tecnolog\u00eda y saber hacer artesanal da vida a una fragancia que va m\u00e1s all\u00e1 de un simple perfume para convertirse en una verdadera expresi\u00f3n art\u00edstica, un viaje sensorial que refleja todas las facetas olfativas de una identidad \u00fanica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de esta creaci\u00f3n emblem\u00e1tica, Artefact afirma su voluntad de continuar su exploraci\u00f3n en los campos creativos, enriqueciendo su identidad gracias a una firma olfativa \u00fanica. Robertet, por su parte, reitera su compromiso de ampliar cada vez m\u00e1s los l\u00edmites de la innovaci\u00f3n en perfumer\u00eda, preservando al mismo tiempo la autenticidad y la sensibilidad propias de cada perfumista.Essence of AI simboliza as\u00ed el encuentro armonioso entre el ser humano y la tecnolog\u00eda, valorando cada talento y cada visi\u00f3n para ofrecer una experiencia sensorial decididamente contempor\u00e1nea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La esencia de la IA<\/span><\/p>\n<p><span style=\"font-weight: 400;\">__________<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NOTAS<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esencia de lim\u00f3n<br \/>\n<\/span><span style=\"font-weight: 400;\">Esencia de mandarina<br \/>\n<\/span><span style=\"font-weight: 400;\">Absoluto de CO2 de pimienta de Sichuan<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">NOTAS DEL CORAZ\u00d3N<br \/>\n<\/span><span style=\"font-weight: 400;\">Rosa Absoluta<br \/>\n<\/span><span style=\"font-weight: 400;\">Nuez moscada Java<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NOTAS B\u00c1SICAS Accord de cuero<br \/>\n<\/span><span style=\"font-weight: 400;\">Almizcle<\/span><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"702\" title=\"esencia de la AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA-.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA--1024x702.png\" alt class=\"lazyload img-responsive wp-image-643754\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271036%27%20height%3D%27710%27%20viewBox%3D%270%200%201036%20710%27%3E%3Crect%20width%3D%271036%27%20height%3D%27710%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA--200x137.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA--400x274.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA--600x411.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA--800x548.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA-.png 1036w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1024px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Breve respuesta olfativa de NaturIA:<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">La fragancia encarna la precisi\u00f3n fr\u00eda y met\u00e1lica de la tecnolog\u00eda y la innovaci\u00f3n data-driven, representada por notas de salida agudas y oz\u00f3nicas y aldeh\u00eddos met\u00e1licos. Es la dimensi\u00f3n \u2018Hecho\u2019 de Artefact, que evoca la calculada brillantez de artificial intelligence y la l\u00f3gica estructurada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El aroma transita hacia un coraz\u00f3n vibrante y creativo, que simboliza la dimensi\u00f3n \u2018Arte\u2019. El \u00e1mbar c\u00e1lido y resinoso y las especias ahumadas representan el toque humano, la creatividad y la energ\u00eda audaz e intuitiva de la expresi\u00f3n art\u00edstica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La fragancia consigue un armonioso equilibrio entre las dos dimensiones, mezclando la nitidez fr\u00eda y anal\u00edtica de las notas met\u00e1licas con la riqueza c\u00e1lida y texturizada de los florales y las maderas. Esta dualidad captura la esencia de la filosof\u00eda de Artefact: Arte y Hecho en perfecta sinergia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La composici\u00f3n global es una audaz firma olfativa que yuxtapone los opuestos en la unidad. Es un tapiz olfativo que refleja la identidad \u00fanica de Artefact, donde la inteligencia fr\u00eda y met\u00e1lica se entrelaza a la perfecci\u00f3n con la creatividad vibrante e intuitiva.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Acerca de Artefact<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">Artefact es una empresa de consultor\u00eda l\u00edder a nivel mundial dedicada a acelerar la adopci\u00f3n de <\/span><span style=\"font-weight: 400;\">data y la IA para influir positivamente en las personas y las organizaciones. Estamos especializados en data <\/span><span style=\"font-weight: 400;\">transformaci\u00f3n y data marketing para impulsar resultados empresariales tangibles en todo el <\/span><span style=\"font-weight: 400;\">cadena de valor de la empresa. <\/span><span style=\"font-weight: 400;\">Artefact ofrece el conjunto m\u00e1s completo de soluciones data-driven por industria, basado en <\/span><span style=\"font-weight: 400;\">ciencia profunda data y tecnolog\u00edas de IA de vanguardia, realizando proyectos de IA a escala en todos los <\/span><span style=\"font-weight: 400;\">sectores industriales. Desde la estrategia hasta las operaciones, ofrecemos un enfoque integral y <\/span><span style=\"font-weight: 400;\">soluciones: data estrategia, data calidad y gobernanza, data platforms, AI Factory, data-driven <\/span><span style=\"font-weight: 400;\">la experiencia del cliente y el retorno de la inversi\u00f3n en marketing. <\/span><span style=\"font-weight: 400;\">Nuestros m\u00e1s de 1700 empleados operan en 24 pa\u00edses (Europa, Asia, Am\u00e9rica, Oriente Medio, \u00c1frica) <\/span><span style=\"font-weight: 400;\">y colaboramos con 1.000 clientes, entre ellos algunas de las 300 marcas m\u00e1s importantes del mundo, como Samsung, L'Or\u00e9al y Sanofi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">_________<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para m\u00e1s informaci\u00f3n, visite <a href=\"https:\/\/www.artefact.com\/es\/\">Artefact.com<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contacto de prensa<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sophie Huss<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Directora de Marketing<\/span><\/p>\n<p><a href=\"\/es\/&\/#109;&#x61;i&#108;&#x74;&#111;&#x3a;s&#111;&#x70;h&#x69;&#x65;&#46;&#x68;u&#115;&#x73;&#64;&#x61;&#x72;&#116;&#x65;f&#97;&#x63;&#116;&#x2e;c&#111;&#x6d;\"><span style=\"font-weight: 400;\">sophie.huss@artefact.com<\/span> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">+33 (0)6 13 34 58 89<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maud Ollieric \/ maud.ollieric@taddeo.fr  +33 (0)6 23 38 90 09<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Essence of AI naci\u00f3 del encuentro \u00fanico entre Artefact, pionera en artificial intelligence, y Robertet, casa de perfumes emblem\u00e1tica y referencia indiscutible en ingredientes naturales.<\/p>","protected":false},"author":[],"featured_media":643757,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[3159,2819,4918],"news-language":[311],"class_list":["post-643753","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-communique","news-category-news-france","news-category-press-release","news-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/news\/643753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/643757"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=643753"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/author?post=643753"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/news-category?post=643753"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/news-language?post=643753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}