	{"id":83499,"date":"2023-11-21T08:00:31","date_gmt":"2023-11-21T08:00:31","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=83499"},"modified":"2024-09-20T17:42:49","modified_gmt":"2024-09-20T16:42:49","slug":"grdf-et-artefact-reconduisent-et-renforcent-leur-collaboration-sur-la-strategie-dacquisition-digitale","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/es\/news\/grdf-et-artefact-reconduisent-et-renforcent-leur-collaboration-sur-la-strategie-dacquisition-digitale\/","title":{"rendered":"GRDF y Artefact restablecen y refuerzan su colaboraci\u00f3n en la estrategia de adquisici\u00f3n digital"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Paris, le 21 novembre 2023<\/p>\n<p>Tras una solicitud de ofertas de varios meses, GRDF ha vuelto a contactar con Artefact, empresa internacional de asesoramiento en transformaci\u00f3n data y marketing digital, para definir y poner en marcha su estrategia de adquisici\u00f3n en todos los canales digitales.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/CP_GRDF-et-Artefact-reconduisent-et-renforcent-leur-collaboration-sur-la-strategie-dacquisition-digitale-1.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMUNICADO DE PRENSA<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMUNICADO DE PRENSA<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>GRDF, principal distribuidor de gas natural en Francia y en Europa y filial de Engie, ha retenido Artefact por la pertinencia de su propuesta de valor, que se basa a la vez en un enfoque de asesoramiento en data marketing y en una experiencia multicanal de desbordamiento del embudo de adquisici\u00f3n.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<div class=\"quote\">\u201cArtefact nos ha convencido al centrar su recomendaci\u00f3n en un conjunto de dispositivos innovadores destinados a recoger y tratar todas las se\u00f1ales digitales, y ello con el fin de optimizar de forma significativa nuestro ROI de marketing. La proximidad de los equipos GRDF y Artefact, as\u00ed como la buena din\u00e1mica emprendida desde el inicio de nuestra colaboraci\u00f3n, nos han incitado a ampliar el \u00e1mbito de intervenci\u00f3n de Artefact, al integrar, por ejemplo, la referencia de pago en los motores de investigaci\u00f3n.\u2019<\/div>\n<div class=\"quote-baseline\">Paul Garnier, Responsable acquisition chez GRDF<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<div class=\"quote\">\u201cC'est un r\u00e9el honneur de recevoir \u00e0 nouveau la confiance de GRDF pour renforcer sa strat\u00e9gie d'acquisition digitale multicanale. Nous sommes particuli\u00e8rement heureux de poursuivre notre collaboration avec l'un des fleurons de l'industrie fran\u00e7aise. Nous apportons notre savoir-faire au croisement du conseil data et de l'expertise en marketing digital, avec un souci constant de la performance et du r\u00e9sultat gr\u00e2ce \u00e0 un pilotage des investissements marketing quasiment en temps r\u00e9el en fonction des remont\u00e9es de l'activit\u00e9 du call-center de GRDF.\u201d<\/div>\n<div class=\"quote-baseline\">Thomas Qu\u00e9lin, VP Digital chez Artefact<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">A propos d'Artefact<\/h3><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Artefact es una empresa internacional de servicios especializada en el asesoramiento en transformaci\u00f3n data y en data &amp; marketing digital, cuya misi\u00f3n es transformar la donaci\u00f3n en negocio de impacto proporcionando resultados tangibles en el conjunto de la cadena de valor de las empresas. Nuestros 1300 empleados trabajan en 20 oficinas en Europa, Asia, Am\u00e9rica del Norte, Am\u00e9rica Latina y \u00c1frica. Trabajamos con marcas internacionales de primer orden, como Orange, Samsung, L'Or\u00e9al o Sanofi.<\/p>\n<p><a href=\"https:\/\/www.artefact.com\/es\/\">www.artefact.com<\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">A propos de GRDF<\/h3><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><a href=\"https:\/\/www.grdf.fr\/\" target=\"_blank\" rel=\"noopener\">Gaz R\u00e9seau Distribuci\u00f3n Francia<\/a> (GRDF) es una empresa francesa de distribuci\u00f3n de gas fundada el 1 de enero de 2008. Es el principal distribuidor de gas natural en Francia y en Europa. C'est une filiale ind\u00e9pendante d\u00e9tenue \u00e0 100 % d'Engie.<\/p>\n<p>GRDF a repris les activit\u00e9s pr\u00e9alablement assur\u00e9es par EDF Gaz de France Distribution, qui op\u00e9rait en tant que direction de Gaz de France dot\u00e9e d'une ind\u00e9pendance de gestion.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Contacto<\/h3><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Delphine Bionne - <a href=\"\/es\/&\/#x6d;&#x61;&#105;&#108;&#116;o&#x3a;&#x64;&#x65;&#108;&#112;hi&#x6e;&#x65;&#x40;&#116;&#104;e&#x62;&#x72;&#x61;&#105;&#110;&#99;o&#x6e;&#x74;&#x65;&#110;&#116;&#46;f&#x72;\">delphine@thebraincontent.fr<\/a> - 06 74 74 11 48<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Artefact anuncia que, tras una fase de selecci\u00f3n de varios meses, ha sido seleccionada por GRDF \u2014Gaz R\u00e9seau Distribution France\u2014 para la puesta en marcha de su estrategia de adquisici\u00f3n en todos los canales digitales. <\/p>","protected":false},"author":[],"featured_media":84230,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[3159],"news-language":[316],"class_list":["post-83499","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-communique","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/news\/83499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/84230"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=83499"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/author?post=83499"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/news-category?post=83499"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/news-language?post=83499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}